Joshua Rosenthal

Rosenthal was born in Toronto, Canada, and developed an early interest in nutrition and well-being. He earned a Master of Science degree in Education, with a specialization in Counseling, from Duquesne University. His educational background contributed to his later work in health coaching and curriculum development.{{Cite web |last=Ladenheim |first=Andrew |date=2023-10-09 |title=Viewpoint: Behind the curtain at the 'Institute for Integrative Nutrition' — Health guidance or quack advice? |url=https://geneticliteracyproject.org/2023/10/09/viewpoint-behind-the-curtain-as-the-institute-for-integrative-nutrition-nutrition-guidance-or-quack-advice/ |access-date=2025-03-26 |website=Genetic Literacy Project |language=en-US}}{{Cite web |date=2021-08-11 |title=83 Notable Alumni of Duquesne University [Sorted List] |url=https://edurank.org/uni/duquesne-university/alumni/ |access-date=2025-03-26 |website=EduRank.org - Discover university rankings by location |language=en}}{{cite web |title=About Us |url=http://www.integrativenutrition.com/about-us |accessdate=28 January 2017}}

Rosenthal's approach to health was shaped by his studies in macrobiotics at the Kushi Institute under Michio Kushi, as well as his travels to India.{{Cite web |last=Team |first=The Chalkboard Editorial |date=2012-02-15 |title=An Interview with The Institute for Integrative Nutrition's Joshua Rosenthal |url=https://thechalkboardmag.com/joshua-rosenthal-nutrition-education-revolutionary/ |access-date=2025-03-27 |website=The Chalkboard |language=en-US}} These experiences introduced him to ideas related to whole foods nutrition, Ayurveda, yoga, and meditation, which contributed to his understanding of the mind-body connection.{{Citation needed|date=March 2025}}

In 1992, Rosenthal founded the Institute for Integrative Nutrition (IIN),{{cite web|title=Author Biography-Joshua Rosenthal|url=http://www.hayhouse.com/authorbio/joshua-rosenthal|accessdate=28 January 2017}} a program that offers a health coach training program. It began as a cooking class in a rented kitchen in NYC and has grown into the world's largest nutrition school. The school has more than 100,000 students in 123 countries and growing{{cite press release|title=Integrative Nutrition Announces Congressional Recognition of National Health and Wellness Coach Week

|url=http://www.businesswire.com/news/home/20150107005218/en/Integrative-Nutrition-Announces-Congressional-Recognition-National-Health|accessdate=28 January 2017}} and students learn topics that range from holistic nutrition and coaching to business and marketing{{cite web|title=Joshua Rosenthal|url=http://www.wellnesstoday.com/users/joshua-rosenthal|accessdate=28 January 2017}}

Rosenthal is currently the director and primary instructor for the Institute for Integrative Nutrition, teaching alongside other nutrition and wellness experts, including Andrew Weil, Deepak Chopra and Barry Sears, among others.{{cite web|title=Joshua Rosenthal|website=HuffPost |url=http://www.huffingtonpost.com/author/joshua-rosenthal|accessdate=28 January 2017}} Rosenthal has more than 30 years of experience in curriculum development, personal coaching, and nutritional counseling.{{cite web |title=Launch Your Dream Book Course |url=http://launchyourdreambook.com/ |accessdate=28 January 2017}} He speaks every year at IIN's annual conference at Lincoln Center in New York City.

Rosenthal coined the term primary food, which refers to anything that provides nourishment to a person's body. This includes relationships, career, physical activity, and spirituality. Secondary food is the food people eat.{{cite web|title=Integrative Nutrition Daily Journal|url=http://www.hayhouse.com/integrative-nutrition-daily-journal|accessdate=28 January 2017}} He also developed the term bio-individuality, which means a diet that works well for one person will not always benefit another.{{cite web|title=Bio-individuality: The new and simpler health philosophy|work=news |url=http://www.news.com.au/lifestyle/health/diet/bioindividuality-the-new-and-simpler-health-philosophy/news-story/211195b03bed8ad6bbf214b8b78ca482|accessdate=28 January 2017}} These theories, along with Rosenthal's concept creation of a health coach,{{cite web|title=What's a Health Coach?|url=http://health.usnews.com/health-news/blogs/eat-run/2015/02/04/whats-a-health-coach|accessdate=28 January 2017}}{{cite web|title=THE COMING OF THE HEALTH COACH REVOLUTION|url=https://www.wellandgood.com/good-advice/the-coming-of-the-health-coach-revolution/|accessdate=28 January 2017}} are the result of his time studying macrobiotic diet at the Kushi Institute and exploring health education.{{cite web|title=JOSHUA ROSENTHAL: NUTRITION EDUCATION REVOLUTIONARY|date=15 February 2012 |url=http://thechalkboardmag.com/joshua-rosenthal-nutrition-education-revolutionary|accessdate=28 January 2017}}

In 2006, Rosenthal lobbied the city of New York to be the first major U.S. city to ban trans fats.{{cite web|title=Advocacy Group to Rally in Support of Trans Fat Ban in New York City Restaurants on October 30

|url=http://blogcritics.org/advocacy-group-to-rally-in-support/|accessdate=28 January 2017}}

In 2016, he worked closely with elected officials in Washington D.C. to declare a National Health Coach Week in January to generate awareness for health and wellness.{{cite web|title=The quiet revolution of health and wellness coaches

|url=https://thehill.com/blogs/congress-blog/healthcare/265266-the-quiet-revolution-of-health-and-wellness-coaches/|access-date=28 January 2017}}

The Institute for Integrative Nutrition has received extensive criticism from Quackwatch on a variety of issues.{{cite web |last1=Barrett |first1=Steven |title=A Skeptical Look at the Institute for Integrative Nutrition |url=https://quackwatch.org/credential/reports/iin/ |website=Quackwatch.or |date=7 July 2013 |access-date=26 October 2022}}

Rosenthal authored books that include, Integrative Nutrition: Feed Your Hunger for Health and Happiness,” Integrative Nutrition: The Future of Nutrition,{{cite book|title=Integrative Nutrition: The Future of Nutrition| isbn=0977302504 | last1=Rosenthal | first1=Joshua | date=2006 | publisher=Institute for Integrative Nutrition }} The Integrative Nutrition Cookbook: Simple recipes for health and happiness,{{cite web|title=The Integrative Nutrition Cookbook: Simple recipes for health and happiness| website=Amazon |url=https://www.amazon.com/Integrative-Nutrition-Cookbook-recipes-happiness-ebook/dp/B01BH8E33I/ref=la_B001IXS4YM_1_3?s=books&ie=UTF8&qid=1484056299&sr=1-3|accessdate=28 January 2017}} and The Power of Primary Food: Nourishment Beyond The Plate.{{cite web|title=The Power of Primary Food: Nourishment Beyond The Plate| website=Amazon |url=https://www.amazon.com/Power-Primary-Food-Nourishment-Beyond-ebook/dp/B00WKFYTKK/ref=la_B001IXS4YM_1_5?s=books&ie=UTF8&qid=1484056299&sr=1-5|accessdate=28 January 2017}}

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