Jump Associates
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{{Infobox company
| name = Jump Associates
| logo = Jump Associates (logo).jpg
| type = Privately Held Company
| industry = Strategy Consulting
| founded = 1998
| founder = Dev Patnaik, Udaya Patnaik, Neal Moore, and Robert Becker
| key_people = CEO Dev Patnaik
| location = San Mateo, CA
| num_employees = 50 (2024)
| website = [http://www.jumpassociates.com/ www.jumpassociates.com]
}}
Jump Associates is strategy and innovation consulting firm based in San Mateo, CA. The company was founded in 1998 by CEO Dev Patnaik,{{Cite web |title=Dev Patnaik |url=https://www.consciouscapitalism.org/people/dev-patnaik |access-date=2024-02-23 |website=Conscious Capitalism |language=en}} Udaya Patnaik, Neal Moore, and Robert Becker. Its business was launched with a project for the office furniture company Steelcase, and its clientele has since scaled to include various Fortune 500 clients.{{Cite web |date=2023-10-24 |title=Where Alphabet, Disney, and other major brands rank on a new "purpose" scorecard |url=https://qz.com/where-alphabet-disney-and-other-major-brands-rank-on-1850951861 |access-date=2024-02-23 |website=Quartz |language=en}}
Approach and methods
Jump Associates takes what it has termed a “hybrid thinking” approach to business strategy, combining elements of management consulting, product design, and “the art of innovation.”{{Cite news |last=Spors |first=Kelly K. |title=Top Small Workplaces 2008 - WSJ |url=https://www.wsj.com/articles/SB122347733961315417 |access-date=2024-02-23 |work=WSJ |language=en-US}}
Jump believes that this interdisciplinary approach to strategy and advisory allows them to take a broader and more nuanced view of the business landscape and find innovation opportunities that might otherwise be missed.{{Cite web |last=Rogers |first=Bruce |title=Innovation Leaders: Dev Patnaik, Co-Founder And CEO, Jump Associates |url=https://www.forbes.com/sites/brucerogers/2018/01/25/innovation-leaders-dev-patnaik-co-founder-and-ceo-jump-associates/ |access-date=2023-03-23 |website=Forbes |language=en}} The firm uses a variety of methods including improv theatre-inspired brainstorming, strategic foresight sessions,{{Cite web |last=Lara |first=Diana M. |date=2023-10-24 |title=Next Innovation Scholars immerse themselves in Silicon Valley culture |url=https://www.uc.edu/news/articles/2023/10/next-innovation-scholars-immerse-themselves-in-silicon-valley-culture.html |access-date=2024-02-23 |website=UC News |language=en-us}} ethnographic interviews, and immersion experiences.Segal, David, [https://www.nytimes.com/2010/12/19/magazine/19Industry-t.html?pagewanted=all&_r=1& "In Pursuit Of The Perfect Brainstorm"], New York Times, Dec. 19, 2010.
Services and offerings
Jump helps clients identify new markets, develop new sources of revenue, and become more purpose-driven.{{Cite web |last=Patnaik |first=Dev |date=August 25, 2009 |title=Forget Design Thinking and Try Hybrid Thinking |url=https://www.fastcompany.com/1338960/forget-design-thinking-and-try-hybrid-thinking |website=Fast Company}} Organizations may hire Jump to “think on [their] behalf,” or to teach them how to generate better ideas through executive training sessions.
References
{{Reflist}}
External links
- [http://www.jumpassociates.com/ Jump Associates Web Site]
Category:1998 establishments in California
Category:Privately held companies based in California
Category:Consulting firms established in 1998