KBEX (FM)

{{Use mdy dates|date=January 2025}}

{{Infobox radio station

| logo =

| name = KBEX

| city = Dalhart, Texas

| area = Amarillo, Texas

| branding = La Poderosa 96.1

| frequency = 96.1 MHz

| airdate = {{start date|1966}} (as KXIT-FM)

| format = Regional Mexican

| erp = 100,000 watts

| haat = {{convert|235|m|ft|sp=us}}

| class = C1

| facility_id = 74311

| coordinates = {{coord|35|44|16.8|N|102|15|40.9|W|region:US-TX_type:landmark|display=inline,title}}

| callsign_meaning =

| former_callsigns = {{ubl|KXIT-FM (1966–2008)|KIKX (2008–2010)|KPPC (2010–2011)|KXIT-FM (2011–2013)}}

| affiliations =

| owner = Viva Media, LLC

| licensee = Maria Ceniceros

| sister_stations = KAMT, KQFX

| webcast = [https://www.lapoderosa961.com/ Listen Live]

| website = [https://www.lapoderosa961.com/ lapoderosa961.com]

| licensing_authority= FCC

}}

KBEX (96.1 FM) is a radio station broadcasting a Regional Mexican format. Licensed to Dalhart, Texas, United States, it serves the Amarillo metropolitan area. The station is owned by Maria Ceniceros, through licensee Viva Media, LLC. Its studios are located in Amarillo, and its transmitter is northeast of Channing, Texas.

The station was assigned the KBEX call letters by the Federal Communications Commission on February 20, 2013.{{cite web |url=https://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=15018&Callsign=KBEX |work=FCC Media Bureau CDBS Public Access Database |title=Call Sign History }} KBEX is the second station to use the KBEX call sign. Prior to 2005, KBEX was typically used as a stock call sign for fictional TV and radio stations in film, radio and television productions until the sign-on of KBEX in Brenham, Texas (which held the calls until 2008), that year.