KCVR-FM

In the early 1990s, a construction permit was issued for a new station at 98.9 FM, to be licensed to cover the Sierra Nevada town of Columbia. The station was assigned the call letters KAGF on December 17, 1993, only to change to KTDO on September 30, 1994. The station began broadcasting August 1, 1995, with a format mostly consisting of non–Regional Mexican Spanish-language music.{{Cite news|url=https://www.newspapers.com/article/the-modesto-bee-radio-stations-jazz-up-t/170259137/|date=September 1, 1995|page=H-1|first=Libby|last=Lane|title=Radio stations jazz up their formats|newspaper=The Modesto Bee|location=Modesto, California|via=Newspapers.com|access-date=April 14, 2025}} In 1996, Silverado Broadcasting bought KTDO and KLOC (920 AM) from Clock Broadcasting; Silverado specialized in Spanish-language formats.{{Cite news|url=https://www.newspapers.com/article/the-modesto-bee-deal-for-radio-stations/170259249/|date=November 5, 1996|page=B-1|first=Libby|last=Lane|title=Deal for radio stations is wave of future|newspaper=The Modesto Bee|location=Modesto, California|via=Newspapers.com|access-date=April 14, 2025}} A year later, the station was one of five Silverado outlets purchased by Z-Spanish Radio.{{Cite news|url=https://www.newspapers.com/article/the-sacramento-bee-z-spanish-radio-buys/170259527/|date=September 5, 1997|page=68|title=Z-Spanish Radio buys five stations|newspaper=The Sacramento Bee|location=Sacramento, California|via=Newspapers.com|access-date=April 14, 2025}} The station's call sign was changed to KTDZ on March 10, 2000.{{cite web |title=KCVR-FM Call Sign History |url=http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=12063&Callsign=KCVR-FM |work=United States Federal Communications Commission, audio division}}

Entravision Communications agreed to buy Z-Spanish in 2000.{{Cite news |title=Entravision Buys Z-Spanish, Files For $615 Million IPO |first=Jeffrey |last=Yorke |work=Radio & Records |pages=1, 16 |date=April 28, 2000 |url=https://worldradiohistory.com/Archive-RandR/2000s/2000/RR-2000-04-28.pdf |access-date=May 21, 2022 |archive-date=October 1, 2021 |archive-url=https://web.archive.org/web/20211001131451/https://worldradiohistory.com/Archive-RandR/2000s/2000/RR-2000-04-28.pdf |url-status=live}} In late 2001, the station was acquired by Entravision Communications, then a startup company from Santa Monica. After the sale closed, KTDZ flipped to a rock en español format branded as {{lang|es|Super Estrella}}. On December 17, 2001, the station's call sign became the current KCVR-FM.

File:KCVR SuperEstrella98.9 logo.png

File:KCVR_La_Suavecita_98.9_&_97.1_logo.jpg

On January 8, 2018, KCVR-FM adopted a simulcast of KTSE-FM, and its Spanish-language Soft AC format, branded as La Suavecita{{cite news|last=Venta|first=Lance|url=https://radioinsight.com/headlines/122265/entravision-ditches-jose-twelve-markets/|title=Entravision Brings La Tricolor To Los Angeles; Suavecita To 11 Markets|date=10 January 2018|access-date=5 August 2020}} This simulcast would only last 14 months.

File:KCVR 98.9TheWolf logo.png

In March 2019, KCVR-FM broke its simulcast with KTSE and flipped to Country, branded as "98.9 The Wolf", adopting the branding found on Shingle Springs station KNTY.[https://radioinsight.com/headlines/175534/entravision-launches-98-9-the-wolf-stockton-modesto/ Entravision Launches 98.9 The Wolf Stockton/Modesto] Radioinsight - March 21, 2019 KCVR-FM would use KNTY's airstaff during this time to voicetrack in key dayparts, while still airing local advertisements and weather reports. This move transitioned KCVR-FM to an English-language outlet for the first time since Entravision's 2001 acquisition of the station.

Unfortunately, on July 2, 2019, staffers at KCVR, concurrent with KNTY, and Sacramento rhythmic station KHHM, informed listeners via Instagram that they have been let go as all three stations will flip formats.[https://radioinsight.com/headlines/178525/khhm-knty-sacramento-staffers-say-goodbye-ahead-of-format-changes/ "KHHM/KNTY Sacramento Staffers Say Goodbye Ahead Of Format Changes"] from Radio Insight (July 2, 2019) On July 8, 2019, KNTY flipped to Regional Mexican as a simulcast with KRCX in Marysville, while KCVR and KHHM remained jockless ahead of their impending format flips to be determined. The move ended a 13 year run of the Wolf brand, and short four-month run for KCVR-FM as "98.9 The Wolf", as KCVR-FM would adopt a full time simulcast of KHHM and its Fuego FM branding and Rhythmic CHR format, with a bilingual presentation on July 29, 2019.[https://radioinsight.com/headlines/179260/entravision-brings-fuego-to-sacramento-modesto/ Entravision Brings Fuego to Sacramento & Modesto] Radioinsight - July 29, 2019 The move makes KCVR-FM a competitor to Rhythmic CHR station KWIN. Despite the bilingual shift in music, all programs and sonic imaging are still presented in English.

{{Reflist}}

{{FM station data|12063|KCVR-FM}}

{{Modesto Radio}}

{{Contemporary Hit Radio Stations in California}}

{{Rhythmic Contemporary Radio Stations in California}}

{{Entravision Communications}}

CVR-FM

Category:Entravision Communications stations

Category:Contemporary hit radio stations in the United States

Category:Rhythmic contemporary radio stations in the United States