KESC
{{Use mdy dates|date=August 2023}}
{{for|the power utility in Pakistan|Karachi Electric Supply Corporation}}
{{Infobox radio station
| name = KESC
| above = Simulcasts KUSC Los Angeles
| logo =
| city = Morro Bay, California
| area = San Luis Obispo, California
| branding = Classical California KUSC
| frequency = 99.7 MHz {{HD Radio}}
| airdate = May 1, 1991 (as KWWV)
| format = Classical
| erp = 285 watts directional
| haat = {{convert|454|m|ft|sp=us}}
| class = A
| facility_id = 58653
| callsign_meaning =
| former_callsigns = {{ubl|KWVD (1991)|KWWV (1991–1999)|KKAL (1999–2004)|KXTY (2004–2009)}}
| affiliations =
| owner = University of Southern California
| licensee =
| sister_stations = KUSC
| webcast = {{listenlive|https://www.kusc.org}}
| website = {{url |https://www.kusc.org |kusc.org }}
| licensing_authority= FCC
}}
KESC (99.7 FM) is a non-commercial radio station that is licensed to Morro Bay, California, and broadcasts to the San Luis Obispo area. The station is owned by the University of Southern California (USC) and rebroadcasts the classical music format of KUSC in Los Angeles.
History
The station first signed on May 1, 1991, as KWWV and broadcast an adult contemporary music format. KWWV was acquired by Salisbury Broadcasting in 1994.{{cite magazine |url=https://www.worldradiohistory.com/hd2/IDX-Business/Annuals/Archive-BC-YB-IDX/90s-OCR-YB/1996-YB/1996-BC-YB-OCR-Page-0208.pdf |title=Directory of Radio Stations in the U.S. |magazine=Broadcasting and Cable Yearbook |publisher=R.R. Bowker |location=New Providence, New Jersey |isbn=0-8352-3725-7 |page=B-48 |date=1996 |access-date=September 5, 2018 }} The station changed its format to smooth jazz by 1998.{{cite magazine |url=https://www.worldradiohistory.com/hd2/IDX-Business/Annuals/Archive-BC-YB-IDX/90s-OCR-YB/1998-YB/1998-BC-YB-OCR-Page-0509.pdf |title=Directory of Radio Stations in the U.S. |magazine=Broadcasting and Cable Yearbook |publisher=R.R. Bowker |location=New Providence, New Jersey |isbn=0-8352-4003-7 |page=D-53 |date=1998 |access-date=September 5, 2018 }} In 1999, KWWV changed its call letters to KKAL and adopted a top 40 format as 99.7 KISS-FM modeled after KIIS-FM in Los Angeles{{cite magazine |url=https://www.worldradiohistory.com/hd2/IDX-Business/Annuals/Archive-BC-YB-IDX/00s-OCR-YB/2000-YB/2000-BC-YB-OCR-Page-0518.pdf |title=Directory of Radio Stations in the U.S. |magazine=Broadcasting and Cable Yearbook |publisher=R.R. Bowker |location=New Providence, New Jersey |isbn=0-8352-4285-4 |page=D-52 |date=2000 |access-date=September 5, 2018 }}
In October 2006, Mapleton Communications announced that it was purchasing the station, then bearing the call letters KXTY, from Salisbury for $1 million.{{cite magazine |url=https://www.worldradiohistory.com/hd2/IDX-Business/Music/Archive-RandR-IDX/IDX/00s/06/RR-2006-10-13-OCR-Page-0012.pdf |title=By the Numbers |magazine=Radio & Records |page=12 |date=October 13, 2006 |access-date=September 5, 2018 }} However, this transaction was not completed. On August 20, 2007, Lazer Communications acquired the rights to purchase KXTY, then airing a talk radio format, from Mapleton.{{Cite web |url=http://www.broadcastingcable.com/article/CA6470001.html |title=Archived copy |access-date=October 7, 2007 |archive-date=August 24, 2008 |archive-url=https://web.archive.org/web/20080824214829/http://www.broadcastingcable.com/article/CA6470001.html |url-status=dead }} On November 19, Lazer changed the format of KXTY to (Spanish adult contemporary) music.
On February 11, 2009, the University of Southern California purchased KXTY for $1.2 million, adding the signal to its network of stations relaying KUSC, a non-commercial station in Los Angeles airing classical music. In preparation for the format change, KXTY went silent on April 22 (according to 100000watts.com). On May 13, 2009, the station began rebroadcasting KUSC's signal with new call letters KESC.{{cite press release |title=KUSC Extends Central Coast Service |url=https://uscnews.usc.edu/digital_media/kusc_extends_central_coast_service.html |location=Los Angeles |publisher=University of Southern California |access-date=September 5, 2018 }}
References
{{Reflist}}
External links
- {{official website |https://www.kusc.org/ |Official website (KUSC) }}
- {{FM station data|58653|KESC}}
{{University of Southern California}}
{{San Luis Obispo Radio}}
{{NPR California}}
{{coord|35.361|N|120.657|W|type:landmark_region:US_source:FCC|display=title}}
Category:Classical music radio stations in the United States
Category:Mass media in San Luis Obispo County, California
Category:San Luis Obispo, California