KISX

The station began broadcasting on 99.3 MHz on July 8, 1982, as KFML.{{Cite news|url=https://www.newspapers.com/article/tyler-morning-telegraph-radio-station-kf/126484296/|date=July 14, 1982|page=4:7|title=Radio Station KFML On Air|newspaper=Tyler Morning Telegraph|via=Newspapers.com|access-date=June 16, 2023}} The Class A station had studios and offices at Whitehouse and aired an adult contemporary music format.{{Cite news|url=https://www.newspapers.com/article/the-tyler-courier-times-part-delays-whit/126484282/|date=July 4, 1982|page=3:15|title=Part Delays Whitehouse Station Opening|newspaper=The Tyler Courier-Times|via=Newspapers.com|access-date=June 16, 2023}}

In April 1983, the Federal Communications Commission (FCC) approved the sale of KFML from Hine Broadcasting Company to Barry Turner and John C. Culpepper Jr., who also owned Tyler AM station KDOK.{{Cite news|url=https://www.newspapers.com/article/tyler-morning-telegraph-radio-station-gi/126484437/|date=April 21, 1983|page=2:8|title=Radio Station Given Okay|newspaper=Tyler Morning Telegraph|via=Newspapers.com|access-date=June 16, 2023}} KFML changed its call letters to KEYP on January 10, 1984,{{Cite news|url=https://www.newspapers.com/article/tyler-morning-telegraph-radio-station-ha/126484652/|date=January 10, 1984|page=1:11|title=Radio Station Has New Call Letters|newspaper=Tyler Morning Telegraph|via=Newspapers.com|access-date=June 16, 2023}} and the station late in the year adopted a contemporary hit radio format. KEYP and KDOK were sold in 1986 to a group from Lawton, Oklahoma, as Turner and Culpepper's company, Broadcast Properties, focused on larger markets.{{Cite news|url=https://www.newspapers.com/article/the-tyler-courier-times-2-tyler-stations/126484514/|date=January 19, 1986|page=4:3|title=2 Tyler Stations Bought|newspaper=The Tyler Courier-Times—Telegraph|via=Newspapers.com|access-date=June 16, 2023}}

In 1988, Tyler Broadcasting Company with KDOK and KEYP was sold for $1.4 million.{{Cite news|id={{ProQuest|1040255769}}|work=Radio & Records|title=Transactions|date=April 22, 1988|pages=8, 10}} A regional reallocation of radio frequencies in 1989 saw KEYP upgrade to a new frequency, 107.3 MHz, and an effective radiated power of 50,000 watts. Tyler Broadcasting Company wanted to replace the pop format of KEYP with a "superstation" offering a format with regional appeal. As a result, upon changing frequencies on February 21, 1990, it became classic hits "Kiss 107" with the KISX call letters, seeking to appeal to the large baby boomer market.{{Cite news|url=https://www.newspapers.com/article/tyler-morning-telegraph-new-tyler-statio/126484047/|date=February 14, 1989|page=3:10|title=New Tyler Station Goes On Air Feb. 21|newspaper=Tyler Morning Telegraph|via=Newspapers.com|access-date=June 16, 2023}}

In December 1990, Broadcasters Unlimited, the owners of KNUE, took over KISX under a local marketing agreement and relaunched the station with a hit radio format.{{Cite news|url=https://www.newspapers.com/article/longview-news-journal-tyler-radio-statio/83410822/|date=December 23, 1990|page=3-C|title=Tyler radio stations sign agreement|newspaper=Longview News-Journal|via=Newspapers.com|access-date=June 16, 2023}}{{Cite news|url=https://www.newspapers.com/article/longview-news-journal-only-stamped-mail/126485341/|date=January 14, 1991|page=2-A|first=Mike|last=Hvezdos|title=Only stamped mail may be put in mailbox|newspaper=Longview News-Journal|via=Newspapers.com|access-date=June 16, 2023}} With the new format, the station doubled its market share in Smith County in one year.{{Cite news|url=https://www.newspapers.com/article/the-tyler-courier-times-arbitron-tyler/126485402/|date=July 21, 1991|pages=4:1, [https://www.newspapers.com/article/the-tyler-courier-times-radio/126485420/ 6]|first=Tony|last=Floyd|title=Arbitron: Tyler Is 'Country' Country|newspaper=The Tyler Courier-Times|via=Newspapers.com|access-date=June 16, 2023}} By 1994, the station was known as Mix 107.3.{{Cite news|url=https://www.newspapers.com/article/the-tyler-courier-times-1-in-east-texas/126485850/|date=April 20, 1994|page=5:41|title=#1 In East Texas|newspaper=The Tyler Courier-Times|via=Newspapers.com|access-date=June 16, 2023}}

The 1990s saw rapid shifts in ownership as the industry consolidated. Broadcasters Unlimited sold itself to GulfStar Communications in 1994 for $12.5 million, which included KNUE and sister stations in Texarkana and Waco.{{Cite news |date=January 13, 1994 |title=Austin-Based Group To Purchase Tyler Radio Stations |page=6 |work=Tyler Courier-Times |url=https://www.newspapers.com/clip/83410742/austin-based-group-to-purchase-tyler-rad/ |access-date=August 13, 2021 |archive-date=December 5, 2021 |archive-url=https://web.archive.org/web/20211205074747/https://www.newspapers.com/clip/83410742/austin-based-group-to-purchase-tyler/ |url-status=live }} The Hicks brothers, who founded GulfStar, then sold the company and its 54 stations in 1997 to Capstar Broadcasting Partners, which R. Steven Hicks had formed the year prior.{{Cite news |last=Tomich |first=Jeff |date=July 10, 1997 |title=Capstar To Run 3 Tyler Radio Stations After Buying GulfStar |page=3 |work=Tyler Morning Telegraph |url=https://www.newspapers.com/clip/83410873/ |access-date=August 13, 2021 |archive-date=December 5, 2021 |archive-url=https://web.archive.org/web/20211205074749/https://www.newspapers.com/clip/83410873/capstar-to-run-3-tyler-radio-stations/ |url-status=live }} Chancellor Media acquired Capstar for $4.1 billion in 1999, changed its name to AMFM, and then merged with Clear Channel Communications in a $23 billion transaction that October.{{Cite news |last=Shweder |first=Jeremy |date=October 8, 1999 |title=Clear Channel-AMFM: What A Deal! |pages=3, 40 |work=Radio & Records |url=https://worldradiohistory.com/Archive-RandR/1990s/1999/RR-1999-10-08.pdf |access-date=August 13, 2021 |archive-date=August 14, 2021 |archive-url=https://web.archive.org/web/20210814054539/https://worldradiohistory.com/Archive-RandR/1990s/1999/RR-1999-10-08.pdf |url-status=live }} The Kiss branding was restored in 2001.{{r|RI210422}}

In 2005, the station flipped to urban adult contemporary branded as "Hot 107.3 Jamz".{{r|RI210422}} Clear Channel retained the Tyler cluster until 2007, when it began downsizing and selling off smaller-market stations. The company sold 52 stations in 11 markets in Texas, Oklahoma, and Arkansas, including KISX, to Gap Broadcasting, a Dallas-based company owned by George Laughlin.{{Cite news |date=April 13, 2007 |title=Clear Channel Culls Empire |page=6 |work=Radio & Records |url=https://worldradiohistory.com/Archive-RandR/2000s/2007/RR-2007-04-13.pdf |access-date=August 13, 2021 |archive-date=September 2, 2021 |archive-url=https://web.archive.org/web/20210902021618/https://worldradiohistory.com/Archive-RandR/2000s/2007/RR-2007-04-13.pdf |url-status=live }} Gap Broadcasting and co-owned Gap West were merged with the former Regent Communications to form Townsquare Media after Oaktree Capital Management, already an investor in the Gap companies, became the majority owner of Regent after its bankruptcy.{{Cite news |date=January 25, 2021 |title=Townsquare To Buy-Out Oaktree Capital's Stake In The Company. |work=Inside Radio |url=http://www.insideradio.com/townsquare-to-buy-out-oaktree-capital-s-stake-in-the-company/article_436ba874-5f3d-11eb-9089-0f33fe4bce5b.html |access-date=August 13, 2021 |archive-date=December 4, 2021 |archive-url=https://web.archive.org/web/20211204064747/http://www.insideradio.com/townsquare-to-buy-out-oaktree-capital-s-stake-in-the-company/article_436ba874-5f3d-11eb-9089-0f33fe4bce5b.html |url-status=live }}

KISX reverted to the Kiss moniker, retaining its format, in April 2021. It also changed syndicated morning shows from Steve Harvey to Rickey Smiley.{{Cite news|url=https://radioinsight.com/headlines/186141/kisx-rebrands-as-107-3-kiss-fm/|date=April 22, 2021|title=KISX Rebrands As 107.3 Kiss-FM|first=Lance|last=Venta|work=RadioInsight}}

{{Reflist}}

{{FM station data|72661|KISX}}

{{Tyler-Longview Radio}}

{{Urban Radio Stations in Texas}}

{{Townsquare Media}}

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ISX

Category:Tyler, Texas

Category:Urban adult contemporary radio stations in the United States

Category:Radio stations established in 1982

Category:Townsquare Media radio stations