KKEG
{{short description|Radio station in Bentonville, Arkansas, United States}}
{{Use mdy dates|date=January 2025}}
{{Infobox radio station
| name = KKEG
| logo =
| city = Bentonville, Arkansas
| area = Northwest Arkansas
| branding = 98.3 KKEG
| airdate = November 7, 1983 (as KBCV)
| frequency = 98.3 MHz
| format = Classic hits
| erp = 100,000 watts
| haat = 188 meters (617 ft)
| class = C1
| facility_id = 16571
| licensing_authority = FCC
| coordinates = {{coord|36|7|38|N| 93|59|23|W|region:US-AR_type:landmark}}
| callsign_meaning = K "KEG"
| former_callsigns = KBCV (1983–1995)
KFAY-FM (1995–2004)
KQSM-FM (2004–2009)
| affiliations = Compass Media Networks
| owner = Cumulus Media
| licensee = Cumulus Licensing LLC
| sister_stations = KAMO-FM, KFAY, KMCK-FM, KQSM-FM, KRMW-FM, KYNG
| webcast = [https://player.983thekeg.com Listen Live]
| website = {{URL|983thekeg.com}}
}}
KKEG (98.3 FM, "98.3 KKEG") is a commercial radio station broadcasting a classic hits radio format. Licensed to Bentonville, it serves Northwest Arkansas and is owned by Cumulus Media. The studios and offices are on Frontage Road in Fayetteville.
KKEG has an effective radiated power (ERP) of 100,000 watts, the maximum for non-grandfathered FM stations. The transmitter is on Pug Gayer Road in Fayetteville.[https://radio-locator.com/cgi-bin/finder?sr=Y&s=C&call=kkeg&nav=home Radio-Locator.com/KKEG] The signal is heard in parts of Arkansas, Missouri and Oklahoma.
History
In 1969, the station signed on as Northwest Arkansas' only rock station, originally at 92.1 MHz in Fayetteville, Arkansas. The format was free form, allowing the disc jockeys to choose the music they wanted to play, with the freedom to discuss music, pop culture and other topics between songs.
In the late 1970s, the station moved to a more structured playlist. The station aired tracks from the most popular rock albums. In 1980, KKEG was the first Northwest Arkansas radio station to give away a new vehicle. In 1999, KKEG celebrated 30 years of broadcasting rock and roll to Northwest Arkansas listeners by giving away a home.
On June 11, 2009, the rock format on 92.1 FM Fayetteville was moved to 98.3 FM as "98.3 The Keg" along with the KKEG call sign. The KQSM-FM call sign was moved to 92.1 FM.
On April 17, 2025 at 10am, KKEG changed their format from active rock to classic hits.[https://radioinsight.com/headlines/298935/kkeg-flips-from-rock-to-classic-hits/ KKEG Flips From Rock to Classic Hits] Radioinsight - April 18, 2025
Past DJs: Jack Daniels, Mojo, Droid, Laura K., Dave Fry, Joel Casey, JB, Sandy Scott, Jon Williams, Stash, Mareike, Miller.
References
{{reflist}}
External links
{{FM station data|16571|KKEG}}
{{Fayetteville (North West Arkansas) Radio}}
{{Classic Hits Radio Stations in Arkansas}}
{{Cumulus Media}}
Category:Classic hits radio stations in the United States
Category:Radio stations established in 1983
Category:Cumulus Media radio stations
Category:1983 establishments in Arkansas
{{Arkansas-radio-station-stub}}