KKRC-FM
{{short description|Radio station in Sioux Falls, South Dakota}}
{{see also|KKRC (disambiguation){{!}}KKRC}}
{{Use American English|date=February 2025}}
{{Use mdy dates|date=January 2025}}
{{Infobox radio station
| name = KKRC-FM
| logo = 97.3 KKRC logo.png
| city = Sioux Falls, South Dakota
| area = Sioux Falls, South Dakota
| branding = 97.3 KKRC
| airdate = {{start date|1971}} (as KSOO-FM)
| frequency = 97.3 MHz
| format = Classic hits
| erp = 100,000 watts
| haat = {{convert|259.7|m|ft|sp=us}}
| class = C1
| facility_id = 64711
| callsign_meaning = Former call letters of 93.5 FM in the 1980s
| former_callsigns = KSOO-FM (1968–1973)
KPAT (1973–1994)
KMXC (1994–2020)
| licensing_authority = FCC
| owner = Townsquare Media
| licensee = Townsquare License, LLC
| affiliations = Compass Media Networks
United Stations Radio Networks
Westwood One
| sister_stations = KXRB-FM, KIKN-FM, KKLS-FM, KSOO, KSOO-FM, KXRB, KYBB
| webcast = [https://973kkrc.com/listen-live/ Listen Live]
| website = [https://973kkrc.com/ 973kkrc.com]
}}
KKRC-FM (97.3 MHz, "97.3 KKRC") is a radio station broadcasting a classic hits format, and serves the Sioux Falls, South Dakota area. The station is currently owned by Townsquare Media.
Its studios are located on Tennis Lane in Sioux Falls, while its transmitter is located near Humboldt.
History
The station signed on as KSOO-FM in 1971. In 1973, KSOO-FM changed call letters to KPAT. For many years, KPAT competed against CHR competitor KKRC-FM for ratings throughout the entirety of the 1980s, and later became Sioux Falls' dominant Top 40/CHR station after KKRC dropped the format in September 1990.
On August 21, 1993, at 6 p.m., KPAT began stunting with a computerized countdown. At noon on August 23, KPAT flipped to country as "Kat Country".Ann Grauvgol, "KPAT joins country wave with format change," The Argus-Leader, August 24, 1993. On November 22, 1994, at 5 p.m., KPAT flipped to a hot adult contemporary format as KMXC, "Mix 97.3".Ann Grauvgol, "Radio station switches from country to rock," The Argus-Leader, November 22, 1994.
The station debuted its current format and callsign on August 31, 2020, after stunting the weekend prior with a loop of "Back in Time" by Huey Lewis and the News. The first song on KKRC-FM was "Let's Go Crazy" by Prince.{{cite news|url=https://radioinsight.com/headlines/196815/townsquare-goes-back-in-time-in-sioux-falls/|work=RadioInsight|title=Townsquare Goes Back In Time In Sioux Falls|date=August 31, 2020|access-date=September 15, 2020|first=Lance|last=Venta}}
References
{{Reflist}}
External links
- [http://973kkrc.com/ 97.3 KKRC official website]
{{FM station data|64711|KKRC-FM}}
{{Sioux Falls Radio}}
{{Classic Hits Radio Stations in South Dakota}}
{{Townsquare Media}}
{{coord|43.729|N|97.086|W|type:landmark_region:US_source:FCC|display=title}}
Category:Classic hits radio stations in the United States
Category:Radio stations established in 1971
Category:1971 establishments in South Dakota
Category:Townsquare Media radio stations
{{SouthDakota-radio-station-stub}}