KLVE

On May 2, 1959, the station first signed on as KBBI owned by the Bible Institute of Los Angeles.[http://www.americanradiohistory.com/Archive-BC-YB/1960/B%201%20Radio%20Yearbook%201960.pdf Broadcasting Yearbook 1960 page A-117] Airing a Christian radio format, it marked a re-entry to radio operations for the Bible Institute since selling off KTBI (1300 AM) in 1931;{{Cite news|last=Treanor|first=Thomas|date=April 17, 1931|title=Entertaining Schedule of Familiar Features on Airways This Evening|page=20|work=Los Angeles Evening Express|publisher=Hearst Corporation|url=https://www.newspapers.com/clip/50696389/entertaining-schedule-of-familiar/|access-date=June 10, 2021|via=Newspapers.com}} now known as KWKW (1330 AM), that station remains the oldest surviving radio station in the United States to have been signed on by a religious institution.{{Cite web|date=May 27, 2008|title=After hiatus, Biola Radio sings again|url=https://chimesnewspaper.com/2144/news/after-hiatus-biola-radio-sings-again/|access-date=January 9, 2020|website=The Chimes}} In 1970, the Bible Institute, then doing business as Biola Schools and Colleges, sold KBBI and sister station KBBW in San Diego to PSA Broadcasting, a subsidiary of San Diego–based Pacific Southwest Airlines, for $1.15 million.{{cite news |url=http://www.americanradiohistory.com/hd2/IDX-Business/Magazines/Archive-BC-IDX/70-OCR/1970-08-17-BC-OCR-Page-0037.pdf |title=San Diego airline buys two FM outlets |work=Broadcasting |date=1970-08-17 |access-date=2018-04-28 |language=en-US }} PSA changed KBBI's call sign to KPSA in 1971, followed by KEZM in 1973. PSA operated four stations in California, all with easy listening formats; KPSA was marketed primarily to women, complete with an in-house poet.{{cite news |url=https://www.newspapers.com/image/384754362 |title=Now you have a sound of your own |work=Los Angeles Times |date=1971-08-10 |access-date=2021-07-01 |language=en-US }}

On September 4, 1974, the station changed its call letters to KLVE and began airing a soft rock format, using the slogans "Something to Love", and "Get Your Rock Soft". In September 1975, K-Love Broadcasting Inc. bought the station. By the late 1970s, the new ownership ushered in the first Spanish-language FM station in Los Angeles.[http://www.americanradiohistory.com/Archive-BC-YB/1980/C-1%20Radio%20Broadcasting%20Yearbook%201980.pdf Broadcasting Yearbook 1980 page C-23]

KLVE has consistently been the market's leading Spanish-language station for decades. It has maintained that lead with the advent of Arbitron's Portable People Meter (PPM) electronic ratings measurement. With a weekly audience of nearly two million people, KLVE is among the most listened-to Spanish-language radio stations in the U.S., usually second to WSKQ in New York City, according to Nielsen Audio.{{cite news |url=http://stationratings.com/sr_Ratings.aspx?market=3 |title=Nielsen Audio Los Angeles Ratings |work=StationRatings.com |date=July 2017 }}

The KLVE studio was located in Hollywood from 1975 to 1999. In 2000, it moved to Glendale, on Central Avenue south of the CA-134 Freeway. In 2013, as part of Univision Radio, KLVE joined sister radio stations KTNQ (1020 AM), KSCA (101.9 FM), KRCD (103.9 FM and KRCV (98.3 FM) at the Univision Los Angeles Broadcast Center west of the I-405 Freeway in Los Angeles.

KLVE is unrelated to K-Love, an English-language Christian radio network owned by the non-profit Educational Media Foundation (EMF) based in Rocklin, California. Within California, the EMF's trademark for "K-Love" does not apply in Los Angeles, Orange, Ventura, Inyo, western portions of San Bernardino, San Diego, eastern portions of Kern, and western portions of Riverside, where Univision holds exclusive rights to the name under its own trademark registration.{{US trademark|75771362}}{{US trademark|75430440}} When the EMF acquired Los Angeles's KSWD as part of Entercom's merger with CBS Radio, the broadcaster was required to reach an agreement with Univision in order to use the "K-Love" brand within networked programming on the station; although details were not specified, the station is promoted locally under the name "Positive, Encouraging 100.3", with the positioning statement "the K-Love for Christian music".{{cite news|last=Venta|first=Lance|date=2017-11-16|title=100.3 The Sound Signs-Off; Double The K-Love For Los Angeles|website=RadioInsight|publisher=RadioBB Networks|url=https://radioinsight.com/headlines/121018/kswd-sets-sign-off-time-rams-to-kcbs-fm/|access-date=2017-11-17}}{{cite news |url=http://www.insideradio.com/free/can-you-feel-the-k-love-in-l-a-that/article_6e2e1b5e-a4e8-11e7-b2da-43dcc6d31e62.html |title=Can You Feel the K-Love? In L.A., That Now Goes Double |work=Insideradio.com |access-date=2017-10-20 |language=en-US }}

As of March 31st, 2025

Monday Thru Friday's:

• Buena Vibra: 5AM-10AM

-Featuring Luis Sandoval, Erika Reyna, Alejandra Espinoza, Y Orlando Panda

• Donaji: 10AM-3PM
• La Chula Y La Bestia: 3PM-7PM

-Featuring Denise Reyes Y Paco Rodriguez

• Orlando Panda: 7PM-12AM

KLVE broadcasts four channels in HD.{{cite web |url=http://hdradio.com/station_guides/widget.php?id=7 |title=HD Radio station guide for Los Angeles, California |access-date=2015-09-15 |url-status=dead |archive-url=https://web.archive.org/web/20170128180245/https://hdradio.com/station_guides/widget.php?id=7 |archive-date=2017-01-28 }} HD Radio Guide for Los Angeles While the primary channel simulcasts the station’s FM signal, channels HD2 and HD3 air Armenian-language programming and channel HD4 airs Russian-language programming.

{{Reflist}}

• [https://cdbs.recnet.com/corres/?doc=73106 FCC History Cards for KLVE]
• {{official website |url=http://www.univision.com/los-angeles/klve }}
• {{URL|https://web.archive.org/web/20041010222025/http://www.w9wi.com/articles/grand_fm.htm |List of "grandfathered" FM radio stations in the U.S.}}

{{FM station data|35086|KLVE}}

{{reflist|group=note}}

{{Los Angeles Radio}}

{{Spanish Radio Stations in California}}

{{Univision Communications}}

Category:1975 establishments in California

Category:Hispanic and Latino American culture in Los Angeles

Category:Mainstream adult contemporary radio stations in the United States

Category:Mass media in Los Angeles County, California

Category:Radio stations established in 1975

LVE

LVE

Category:Univision Radio Network stations