KMGE

{{for|the airport in Marietta, Georgia, assigned ICAO code KMGE|Dobbins Air Reserve Base}}

{{Infobox radio station

| name = KMGE

| logo = KMGE-FM logo.png

| logo_size = 230px

| city = Eugene, Oregon

| area = Eugene-Springfield

| branding = 94-5 Mix FM

| frequency = 94.5 MHz

| translator = 93.9 K230AD (Cottage Grove)
100.9 K265CZ (Oakridge)

| airdate = {{start date and age|1962|7|30}} (as KBMC)

| format = Adult contemporary

| erp = 49,000 watts (horizontal)
21,000 watts (vertical)

| haat = 396 meters (1,299 feet)

| class = C1

| facility_id = 40885

| coordinates = {{coord|44|0|4|N|123|6|45|W}}

| callsign_meaning = "Magic Eugene" (previous branding)

| former_callsigns = KBMC (1962–1987)

| affiliations = Premiere Networks

| owner = McKenzie River Broadcasting Company, Inc.

| licensee =

| sister_stations = KEUG, KKNU

| webcast = [http://elasticplayer.xyz/kmge/ Listen Live]

| website = [http://www.945mixfm.com 945mixfm.com]

| licensing_authority= FCC

}}

KMGE (94.5 FM) is a commercial radio station licensed to Eugene, Oregon, United States. It is owned by McKenzie River Broadcasting and calls itself "94-5 Mix FM." KMGE broadcasts an adult contemporary radio format, switching to Christmas music for much of November and December, for the Eugene-Springfield radio market.{{cite web |work=Arbitron |url=http://www.arbitron.com/radio_stations/station_information.htm |title=Station Information Profile}}

History

On {{start date and age|1962|7|30}}, the station signed on as KBMC. It was owned by the Milan Corp.{{cite book |title=1964 Broadcasting Yearbook |chapter=Directory of AM and FM Radio stations in the U.S. |publisher=Broadcasting Publications, Inc. |location=Washington, D.C. |date=1964 |page=B-126}} It originally transmitted with an effective radiated power of 3.4 kilowatts. KBMC was acquired in October 1965 by Good Shepherd Broadcasting, Inc.{{cite book |title=Broadcasting Yearbook 1973 |date=1973 |page=B-163 |chapter=Directory of AM and FM Radio Stations in the U.S. |publisher=Broadcasting Publications, Inc. |location=Washington, D.C.}} Good Shepherd aired a Christian radio format.

Good Shepherd Broadcasting, Inc., made a deal to transfer the broadcast license for KBMC to the Inspirational Broadcasting Corporation in 1978. Under the Inspirational Broadcasting Corporation's ownership, KBMC continued to broadcast a religious radio format.{{cite book |title=Broadcasting Yearbook 1979 |date=1979 |page=C-180 |chapter=Directory of Radio Stations in the United States and Canada |publisher=Broadcasting Publications, Inc. |location=Washington, D.C.}}

In September 1986, Inspirational Broadcasting Corp. reached an agreement to sell the station to McKenzie River Broadcasting Company, Inc. The deal was approved by the Federal Communications Commission (FCC) on October 29, 1986, and the transaction was consummated on December 18, 1986.{{cite web |publisher=FCC Media Bureau |title=Application Search Details (BALH-19860908GY) |url=http://fjallfoss.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/app_det.pl?Application_id=91967 |date=December 18, 1986}} The new owners had the FCC change the station's call letters to KMGE on January 6, 1987.{{cite web |work=FCC Media Bureau CDBS Public Access Database |url=http://fjallfoss.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=40885&Callsign=KMGE |title=Call Sign History}}

In early 1987, KMGE launched with a well-researched Adult Contemporary format branded as “Magic 94” which became "Magic 94.5" by 1999. The station used the slogan “Today’s Hits and Yesterday’s Favorites.”{{cite news |work=Oregon Daily Emerald |title=Radio stations broadcast wide variety of sounds |first=Sara |last=Brickner |url=http://media.www.dailyemerald.com/media/storage/paper859/news/2004/09/20/Pulse/Radio.Stations.Broadcast.Wide.Variety.Of.Sounds-1969470.shtml |date=September 20, 2004 }}{{Dead link|date=February 2020 |bot=InternetArchiveBot |fix-attempted=yes }}

In 2008, KMGE rebranded as “94-5 Mix FM” with a slightly more upbeat Adult Contemporary presentation.{{Cite web|title=New 94.5 MIX FM in Eugene, OR :15 TV Ad|url=https://www.youtube.com/watch?v=bnYsV_96XCU|website=YouTube}}{{Cite web|title=The NEW 94.5 MIX FM in Eugene, OR|url=https://www.youtube.com/watch?v=yCRm3hk-FVw|website=YouTube}}{{Cite web|title=Mix 94.5's Spring TV Commercial|url=https://www.youtube.com/watch?v=szZP4vbhUi4|website=YouTube}}{{Cite web|title=Mix 94.5 FM TV Commercial (KMGE-FM Eugene, Oregon)|url=https://www.youtube.com/watch?v=J9vOfWcP3do |archive-url=https://ghostarchive.org/varchive/youtube/20211213/J9vOfWcP3do |archive-date=2021-12-13 |url-status=live}}{{cbignore}}

Awards and honors

KMGE was recognized by the Oregon Association of Broadcasters in 2001 as a runner-up for Best Commercial Spot Announcement-Radio and both winner and runner-up in the Best Commercial Promotional Campaign for a Client-Radio category.{{cite news |work=Eugene Register-Guard |title=Business Beat Column |url=http://www.accessmylibrary.com/coms2/summary_0286-7843871_ITM |date=October 4, 2001}}