KMIX
{{distinguish|text=KGMX, another California station using the "K-MIX" name}}
{{Use mdy dates|date=January 2025}}
{{Infobox radio station
| name = KMIX
| logo = KMIX_La_Tricolor_100.9_logo.jpg
| logo_size = 250px
| city = Tracy, California
| area = Stockton, California
| branding = LA Tricolor 100.9
| airdate = December 14, 1966[https://www.americanradiohistory.com/Archive-BC-YB/1989/B-1%20Radio%20Ala%20to%20Mont%201989-5.pdf Broadcasting/Cable Yearbook 1989], Broadcasting & Cable, 1989. p. B-45. Retrieved June 23, 2018.
| frequency = 100.9 MHz
| format = Regional Mexican
| power =
| erp = 6,000 watts
| haat = {{convert|100|m|sp=us}}
| class = A
| facility_id = 60420
| coordinates = {{nowrap|{{coord|37|37|29|N|121|23|57|W|region:US-CA_type:landmark}}}}
| callsign_meaning =
| former_callsigns = KSRT (1967–1981)[https://cdbs.recnet.com/corres/?doc=78627 History Cards for KMIX], fcc.gov. Retrieved June 22, 2018.
KWGF (1981-1983)"[https://www.americanradiohistory.com/Archive-BC/BC-1983/BC-1983-10-10.pdf Call Letters]", Broadcasting, October 10, 1983. p. 112. Retrieved June 22, 2018.
KYBB (1983-1990)
KSGO (1990–1992)[http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=60420&Callsign=KMIX60420 Call Sign History], fcc.gov. Retrieved June 22, 2018.
KEXX (1992–1995)
| affiliations =
| owner = Entravision Communications
| licensee = Entravision Holdings, LLC
| sister_stations =
| webcast = [http://tricolor.entravision.com/stockton-modesto/escucha-en-vivo/ Listen Live]
| website = [http://www.radiolatricolor.com/stockton-modesto/ radiolatricolor.com/stockton-modesto/]
| licensing_authority= FCC
}}
KMIX (100.9 FM, "La Tricolor 100.9") is a radio station broadcasting a regional Mexican format. Licensed to Tracy, California, United States, it serves the Stockton area. The station is currently owned by Entravision Communications.
History
The station began broadcasting December 14, 1966. For many years, the station was a sister station to KWG. The station's original call sign was KSRT (for Stereo Radio Tracy). From the late 1960s to the early 1970s, the station aired a Spanish language format.[https://www.americanradiohistory.com/Archive-BC-YB/1972/B-1%20YB%201972%20All-11.pdf Broadcasting 72' Yearbook], Broadcasting, 1972. p. B-30. Retrieved June 25, 2018.[https://www.americanradiohistory.com/Archive-BC-YB/1977/C-1%20Radio%20Broadcasting%20Yearbook%201977.pdf Broadcasting Yearbook 1977], Broadcasting, 1977. p. C-30. Retrieved June 25, 2018. In the early to mid 1970s (1973) through the very early 1980s (1981) KSRT aired an album-oriented rock format.[https://www.americanradiohistory.com/Archive-BC-YB/1978/C-1-Broadcasting-Yearbook-1978-Full.pdf Broadcasting Yearbook 1978], Broadcasting, 1978. p. C-30. Retrieved June 24, 2018.[https://www.americanradiohistory.com/Archive-BC-YB/1980/C-1%20Radio%20Broadcasting%20Yearbook%201980.pdf Broadcasting Yearbook 1980], Broadcasting, 1980. p. C-32. Retrieved June 24, 2018. On May 6, 1981, the station's call sign was changed to KWGF. In 1983, the station's call sign was changed to KYBB (B-101). From the mid to late 1980s, the station aired an adult contemporary format.[https://www.americanradiohistory.com/Archive-BC-YB/1986/B-Radio-AL-to-MT-BC-YB-1986.pdf Broadcasting Cablecasting Yearbook 1986], Broadcasting/Cablecasting, 1986. p. B-41-42. Retrieved June 23, 2018.[https://www.americanradiohistory.com/Archive-BC-YB/1988/B-Radio-Ala-Mt-1988-YB.pdf Broadcasting/Cablecasting Yearbook 1988], Broadcasting/Cablecasting, 1988. p. B-42. Retrieved June 23, 2018. By 1989, the station was airing an Oldies format,Unmacht, Robert (1989). [https://www.americanradiohistory.com/Archive-M-Street/1989/AL-MT-M-Street-1-1989.pdf The M Street Radio Directory]. p. S-45. Retrieved June 23, 2018. and on June 26, 1990, the station's call sign was changed to KSGO (Stockton's Golden Oldies). On December 1, 1992, the station's call sign was changed to KEXX (Xtra 101). By 1995, the station's oldies format had evolved to a playlist centered on hits of the 1970s.[https://www.americanradiohistory.com/Archive-BC-YB/1995/B-Radio-AL-MT-YB-1995.pdf Broadcasting & Cable Yearbook 1995], Broadcasting & Cable, 1995. p. B-59. Retrieved June 24, 2018.Unmacht, Robert (1995). [https://www.americanradiohistory.com/Archive-M-Street/1995/AL-MT-M-Street-6-1995.pdf The M Street Radio Directory]. p. 117. Retrieved June 24, 2018.
KEXX dropped 1970s oldies for country music in 1995, changing its letters to KMIX.{{cite magazine|url=https://www.americanradiohistory.com/Archive-Billboard/90s/1995/BB-1995-03-18.pdf|title=Vox Jox|magazine=Billboard|date=March 18, 1995|volume=107|issue=11|page=78}} By 1997, KMIX was airing a Spanish language format.[https://www.americanradiohistory.com/Archive-BC-YB/1997/B-Radio-AL-MT-BC-YB-1997.pdf Broadcasting & Cable Yearbook 1997], Broadcasting & Cable, 1997. p. B-65. Retrieved June 24, 2018.
References
{{reflist}}
External links
{{FM station data|60420|KMIX}}
{{clear}}
{{Entravision Communications}}
{{Stockton Radio}}
{{Spanish Radio Stations in California}}
Category:1966 establishments in California