KMLB

Most of KMLB's schedule is made up of nationally syndicated conservative talk shows, including, Moon Griffon, The Clay Travis and Buck Sexton Show, Sean Hannity, Dave Ramsey, The Mark Levin Show, and Coast to Coast AM with George Noory. Weekends feature Kim Komando, Bill Cunningham, Ben Ferguson, Bill Handel and Somewhere in Time with Art Bell. Most hours begin with world and national news from Fox News.

The station first signed on, as KNOE, on October 4, 1944, at 1230 kHz. It was founded by former Governor of Louisiana James A. Noe.{{cite book |title=A History of Radio Station KNOE, Monroe, Louisiana, with Emphasis on Personnel, Programming and Audience, and Facilities, 1944-1969 |first=Ralph Edward |last=Day |year=1970 |publisher=Day Press}}{{cite book|url=https://worldradiohistory.com/Archive-BC-YB/1968/B%20Radio%20Broadcasting%20Yearbook%201968.pdf#page=70|page=B-72|title=Directory of AM and FM Radio stations in the U.S. |publisher=Broadcasting Publications, Inc. |location=Washington, D.C. |year=1968}}

File:NoeMac stations list (1955).gif

In November 1948, the Federal Communications Commission (FCC) approved a frequency shift for KNOE from 1230 to 1390 kHz, with a concurrent increase in power from 250 watts to 5,000 watts. At that time, the station was an NBC Red Network affiliate.{{cite news|title=FCC Grants|url=https://worldradiohistory.com/Archive-BC/BC-1948/1948-11-29-BC.pdf#page=50|page=50|accessdate=February 8, 2015|agency=Broadcasting|date=November 29, 1948}} On September 27, 1953, the station signed on a TV station, Channel 8 KNOE-TV.[https://worldradiohistory.com/Archive-BC-YB/1977/B%20Section%20TV%20Broadcasting%20Yearbook%201977%20P-5.pdf#page=108 "Louisiana: Monroe"], Broadcasting & Cable Yearbook (1977 edition), page B-108. On January 9, 1967, 101.9 KNOE-FM (now KMVX) came on the air.

In the early 1960s, KNOE moved to 540 kHz, with a daytime power of 5,000 watts, and a nighttime power of 1,000 watts.

Noe's son, James Albert "Jimmie" Noe Jr., ran KNOE for almost four decades, along with its FM and TV sister stations.{{cite news |work=The Baton Rouge Advocate |title=Monroe TV, radio stations owner James Noe, 77, dies |date=July 12, 2005|quote=Jimmie Noe, as he was known, spent nearly four decades running the stations founded by his father, former Louisiana Gov. James A. Noe.}} When Jimmie Noe died from cancer in 2005, the remaining family members agreed to place the stations up for sale and exit broadcasting.{{cite news |work=ABC Money |title=Louisiana: Monroe's KNOE-TV sold |url=http://www.abcmoney.co.uk/news/14200787869.htm |date=June 14, 2007}}

In November 2006, the Noe family reached an agreement to sell KNOE on 540 kHz to Clay Holladay's Holladay Broadcasting. On March 6, 2007, the station announced extensive programming changes, moving Rush Limbaugh to KNOE and adding new programming. According to the news story, KMLB, then at 1440 AM, would be a "general interest talk" station, while 540 KNOE would become a "political talk" station.{{Cite web|url=http://www.thenewsstar.com/apps/pbcs.dll/article?AID=/20070306/NEWS01/703060316/1002/NEWS17|title=News Star article}}

At the time of the 2006 station sale to Holladay, the FCC noted that "The conditional grant... required Holladay to surrender the license for the station that at the time bore call sign KMLB (AM) ('Old KMLB'), Monroe, Louisiana, prior to Holladay consummating its acquisition" of KNOE.[https://babel.hathitrust.org/cgi/pt?id=mdp.39015088868362&seq=413 "DA-11-99"], FCC record (January 3–28, 2011), January 20, 2011, page 397 Thus, the original KMLB on 1440 AM was taken off the air, with its license surrendered to the FCC on March 4, 2008.[https://enterpriseefiling.fcc.gov/dataentry/public/tv/publicFacilityDetails.html?facilityId=48636 Facility details for Facility ID 48636 (KMLB 1440 AM)] in the FCC Licensing and Management System

Thirteen days later, the call letters on 540 AM were changed from KNOE to KMLB,[https://enterpriseefiling.fcc.gov/dataentry/public/tv/publicFacilityDetails.html?facilityId=35249 Facility details for Facility ID 35249 (KMLB 540 AM)] in the FCC Licensing and Management System and programming previously on 1440 AM was consolidated to the transferred KMLB. The station began operating from a new transmitter site, and switched from a directional to a non-directional antenna, resulting on a daytime power reduction from 5,000 to 4,000 watts, while the nighttime power was decreased from 1,000 to 26 watts, with a corresponding reclassification of KMLB as a "Class D" facility.

• Rob Redding

{{Reflist}}

{{AM station data|35249|KMLB}}

• [https://cdbs.recnet.com/corres/?doc=43432 FCC History Cards for KMLB] (covering 1940-1979 as KJAE / KNOE)
• {{FCC-LMS-Facility|142407|K289CG}}
• {{FXL|K289CG}}

{{Monroe Radio}}

{{News/Talk Radio Stations in Louisiana}}

Category:Radio stations in Louisiana

Category:Mass media in Monroe, Louisiana

Category:Talk radio stations in the United States

Category:Radio stations established in 1944

Category:1944 establishments in Louisiana

Category:The Radio People radio stations