KOXR

{{for|the airport in Oxnard, California assigned the ICAO code KOXR|Oxnard Airport}}

{{Infobox radio station

| name = KOXR

| logo = 200px

| city = Oxnard, California

| area = Ventura County

| branding = La Mexicana 102.1 y 910 AM

| frequency = 910 kHz

| translator = 102.1 K271CY (Oxnard)

| airdate = {{Start date and age|1955|6|11}}

| format = Ranchera/mariachi

| power = 5,000 watts day
1,000 watts night

| class = B

| facility_id = 866

| callsign_meaning = K OXnaRd

| former_callsigns =

| owner = Lazer Media

| licensee = Lazer Licenses, LLC

| webcast = [https://radio.securenetsystems.net/cwa/index.cfm?stationCallSign=KOXR Listen Live]

| website = [https://lamexicanaradio.net/ KOXR Online]

| licensing_authority = FCC

}}

KOXR (910 AM) is a commercial radio station licensed to Oxnard, California. It broadcasts a traditional ranchera music format featuring mariachi groups from Mexico. It is owned by Lazer Media and calls itself "La Mexicana 102.1 y 910 AM."

By day, KOXR broadcasts at 5,000 watts. But to avoid interference to other stations on 910 AM, it reduces power at night to 1,000 watts. It uses a directional antenna at all times. The transmitter is off Southern Pacific Milling Road in Santa Paula, near the Santa Clara River.[https://radio-locator.com/cgi-bin/finder?sr=Y&s=C&call=Koxr&nav=home Radio-Locator.com/KOXR] KOXR is also heard on 250 watt FM translator K271CY at 102.1 MHz in Oxnard.[https://radio-locator.com/info/K271CY-FX Radio-Locator.com/K271CY]

History

On June 11, 1955, the station first signed on. It was owned by the Oxnard Broadcasting Corporation.{{cite news |url=http://www.worldradiohistory.com/hd2/IDX-Business/Annuals/Archive-BC-YB-IDX/50s-OCR-YB/1959-YB/1959-BC-YB-OCR-Page-0218.pdf |title=Directory of AM and FM Radio Stations in the U.S. |work=Broadcasting Yearbook 1959 |access-date=April 21, 2018 }} For several decades the station aired a variety format, which always included at least a few hours of Spanish-language programming each week. By 1964, 90 hours of the weekly schedule was in Spanish (approximately 70% of the then-standard 18-hour broadcast day).{{cite news |url=https://worldradiohistory.com/hd2/IDX-Business/Magazines/Archive-BC-IDX/64-OCR/1964-05-25-BC-OCR-Page-0079.pdf |title=Radio and television stations with major Spanish programing |work=Broadcasting, May 25, 1964 |access-date=August 5, 2021 }}

file:LaMexicanaKOXR s.png

By the fall of 1966, KOXR's entire 18-hour broadcast day was in Spanish.{{cite news |url=https://worldradiohistory.com/hd2/IDX-Business/Magazines/Archive-BC-IDX/66-OCR/1966-09-19-BC-OCR-Page-0084.pdf |title=KOXR trade ad |work=Broadcasting, September 19, 1966 |access-date=August 5, 2021 }}

In 1970, Oxnard Broadcasting sold KOXR to Howard A. Kalmenson for $598,000.{{cite news |url=https://worldradiohistory.com/hd2/IDX-Business/Magazines/Archive-BC-IDX/70-OCR/1970-11-09-BC-OCR-Page-0047.pdf |title=Approved |work=Broadcasting, November 9, 1970 |access-date=August 5, 2021 }} Kalmenson subsequently formed Lotus Communications with KOXR and co-owned KWKW in Pasadena, CA and KENO in Las Vegas, Nevada. Lotus kept the station until 1994, when they sold it to Albert and Jacquelyn Vera for $350,000.{{cite news |url=https://worldradiohistory.com/hd2/IDX-Business/Magazines/Archive-BC-IDX/94-OCR/BC-1994-08-08-Page-0034.pdf |title=Business |work=Broadcasting, August 8, 1994 |access-date=August 5, 2021 }} Albert Vera had been a deejay at KSPA (now KUNX) in Santa Paula, California when it was a Spanish-language station in the 1960s.{{cite news |url=https://www.latimes.com/archives/la-xpm-1995-04-24-me-58329-story.html |title=Howling Success: Oxnard’s Spanish-Language Radio Lobo Gains Popularity With Outlandish Antics |work=Los Angeles Times, April 24, 1995 |access-date=August 5, 2021 }} He sold the station to Radio Lazer three years later.

References

External links

[https://cdbs.recnet.com/corres/?doc=43846 FCC History Cards for KOXR]
[http://www.lamexicanaradio.net KOXR website]
{{official website |https://www.facebook.com/102.1fmy910amlamexicana/ |Official Facebook page }}
{{AM station data|866|KOXR}}

{{coord|34|16|58|N|119|07|36|W|type:landmark_region:US|display=title}}

OXR

Category:Radio stations established in 1955

OXR

Category:1955 establishments in California