KPRC-FM
{{For|the FM station in Houston between 1946 and 1958|KODA}}
{{Use mdy dates|date=January 2025}}
{{Infobox radio station
| name = KPRC-FM
| logo =
| city = Salinas, California | country = US
| area = Northern Central Coast
| branding = {{lang|es|La Preciosa 100.7 y 100.9|italic=no}}
| airdate = {{Start date and age|1965|10|22}}
| frequency = 100.7 MHz
| translator = {{ubl|{{Radio Relay|100.9|K265DG|Hollister}}|{{Radio Relay|100.9|K265DK|Greenfield}}}}
| format = Adult hits
| language = Spanish
| power =
| erp = 1,400 watts
| haat = {{convert|727|m|ft|sp=us}}
| class = B
| facility_id = 8204
| licensing_authority = FCC
| coordinates = {{nowrap|{{coord|36|32|5|N|121|37|14|W|region:US-CA_type:landmark}}}}
| callsign_meaning = Station brand, {{lang|es|La Preciosa}}
| former_callsigns = {{ubl|KRSA-FM (1964–1973)|KWYT (1973–1975)|KWYT-FM (1975–1984)|KTOM-FM (1984–2003)}}
| affiliations =
| owner = iHeartMedia, Inc.
| licensee = iHM Licenses, LLC
| sister_stations = KDON-FM, KION, KOCN, KTOM-FM
| webcast = [https://www.iheart.com/live/la-preciosa-1007-4116/ Listen Live]
| website = [https://salinaslapreciosa.iheart.com/ salinaslapreciosa.iheart.com]
}}
KPRC-FM (100.7 MHz) is a radio station broadcasting a Spanish adult hits format in Salinas, California, United States. The station is currently owned by iHeartMedia, Inc. Its studios are in Salinas, and the transmitter is on Mount Toro, {{convert|10|mi|km}} south.
History
KRSA-FM began broadcasting on October 22, 1965, after a construction permit was issued in July 1964. It broadcast a mix of country music and local sports telecasts and was owned alongside KRSA (1570 AM).{{Cite news|url=https://newspapers.com/article/the-californian-alisal-grid-game-to-be-b/139637758/|date=October 22, 1965|page=10|title=Alisal Grid Game to Be Broadcast|newspaper=The Californian|location=Salinas, California|via=Newspapers.com|access-date=January 27, 2024}}{{Cite news|url=https://newspapers.com/article/the-californian-new-fm-radio-station/139637851/|date=October 22, 1965|page=17|title=New FM Radio Station|newspaper=The Californian|location=Salinas, California|via=Newspapers.com|access-date=January 27, 2024}} The AM and FM stations were sold to the Mount Toro Broadcasting Corporation, owned by David Rodgers, in 1972.{{Cite news|url=https://newspapers.com/article/the-californian-station-sold/139638034/|date=May 16, 1972|page=10|title=Station Sold|newspaper=The Californian|location=Salinas, California|via=Newspapers.com|access-date=January 27, 2024}} On October 13, 1973, the station changed its call sign to KWYT.{{Cite web|url=https://cdbs.recnet.com/corres/?doc=79192|publisher=Federal Communications Commission|title=FCC History Cards for KPRC-FM}}
The Penmont Broadcasting Corporation acquired KWYT-FM in 1977. Community Pacific Broadcasting Corporation acquired it and Salinas AM station KTOM, plus an AM-FM combo in Modesto, in 1982.{{Cite news|title=Changing Hands|page=57|id={{ProQuest|962737959}}|work=Broadcasting|date=October 18, 1982}} The new owners switched the FM station from beautiful music back to country on March 1, 1984, and changed the call sign to KTOM-FM to match the AM outlet.{{Cite news|url=https://newspapers.com/article/the-californian-change-planned-at-kwyt-f/139638898/|date=February 1, 1984|page=14|title=Change planned at KWYT-FM|newspaper=The Californian|location=Salinas, California|via=Newspapers.com|access-date=January 27, 2024}}
On September 12, 2003, under iHeartMedia predecessor Clear Channel Communications, the company moved KTOM's country music programming to 92.7 MHz to make way for a new Spanish-language classic hits station known as {{lang|es|La Preciosa|italic=no}} on the 100.7 frequency.{{Cite news|url=https://newspapers.com/article/the-californian-new-spanish-station-debu/139639277/|date=September 12, 2003|page=1C|first=Brian|last=Gaylord|title=New Spanish station debuts|newspaper=The Californian|location=Salinas, California|via=Newspapers.com|access-date=January 27, 2024}}
References
{{reflist}}
External links
{{FM station data|8204|KPRC-FM}}
- {{FCC-LMS-Facility|8207|K265DG}}
- {{FCC-LMS-Facility|8208|K265DK}}
{{clear}}
{{Santa Cruz Radio}}
{{Spanish Radio Stations in California}}
{{IHeartMedia}}
Category:Radio stations established in 1965