KQFO

{{Use mdy dates|date=February 2024}}

{{Infobox radio station

| name = KQFO

| logo =

| city = Pasco, Washington

| area = Tri-Cities, Washington

| branding = Radio La Raza 100.1 FM

| frequency = 100.1 MHz {{HD Radio}}

| translator = {{ubl|{{Radio Relay|99.5|K258CN|Richland}}|{{Radio Relay|106.9|K295AV|Kennewick|HD2}}|{{Radio Relay|104.9|K285FN|Kennewick|HD3}}}}

| airdate = 1997 (as KGSG at 93.7)

| format = Regional Mexican

| subchannels = {{ubl|HD2: Magia Grupera 106.9 FM (Grupera)|HD3: KYJJ suimulcast (Bilingual contemporary hit radio)}}

| erp = 8,400 watts

| haat = {{convert|362|m|ft|sp=us}}

| class = C2

| licensing_authority = FCC

| facility_id = 78988

| coordinates = {{coord|46|6|15|N|119|7|48|W|region:US_type:city|display=inline,title}}

| callsign_meaning =

| former_callsigns = {{ubl|KGSG (1997–2010)|KRKG-FM (2010–2016)}}

| former_frequencies = 93.7 MHz (1997–2016)

| affiliations =

| owner = Noemy Rodriguez

| licensee =

| operator =

| sister_stations = KYJJ, KZJJ

| webcast =

| website = https://eaglemediagroup.net/listen

}}

KQFO (100.1 FM) is a radio station licensed to Pasco, Washington, United States, and serves the Tri-Cities area. The station is currently owned by Noemy Rodriguez.{{cite web |url=http://www.fcc.gov/fcc-bin/fmq?call=KQFO |title=KQFO Facility Record |work=United States Federal Communications Commission, audio division |accessdate=January 12, 2011}} On October 1, 2010, the call sign was changed from KGSG to KRKG-FM.{{cite web |url=http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=78988&Callsign=KQFO |title=KQFO Call Sign History |work=United States Federal Communications Commission, audio division |accessdate=January 12, 2011}}

On February 4, 2016, KRKG-FM moved from 93.7 FM to 100.1 FM, swapping frequencies with KQFM Hermiston, Oregon, which moved from 100.1 FM to 93.7 FM.[https://radioinsight.com/blog/headlines/96598/oregonwashington-stations-complete-frequency-swap/ Oregon/Washington Stations Complete Frequency Swap] Radioinsight - February 4, 2016 The station is broadcasting at 100.1 MHz under a construction permit; its broadcast license is still held at 93.7 MHz.

On February 8, 2016, KRKG-FM changed their format to adult album alternative, branded as "100.1 The Oasis".{{Cite web|url=https://radioinsight.com/blog/headlines/96598/oregonwashington-stations-complete-frequency-swap/|title=KRKG Pasco Flips To AAA The Oasis - RadioInsight}} The station changed its call sign to KQFO on February 9. On December 14, 2016, KQFO changed their format from adult album alternative to classic rock, calling it "Oz 100, Legends of Rock".[https://radioinsight.com/blog/headlines/109707/tri-cities-wa-oasis-flips-to-classic-rock/ Tri-Cities WA Oasis Flips to Classic Rock] Radioinsight - December 14, 2016 Just 3 months later, on March 23, 2017, 100.1 flipped to adult hits as "100.1 Bob FM".[https://radioinsight.com/headlines/117106/third-time-charm-bob-100-1-pasco/ Third Time Could Be The Charm for "Bob 100.1" Pasco] Radioinsight - March 23, 2017

On August 21, 2018, KQFO changed their format from adult hits to regional Mexican, branded as "La Ley".[https://radioinsight.com/headlines/170084/la-ley-kicks-bob-fm-out-of-kennewick-richland-pasco/ La Ley Kicks Bob FM Out of Kennewick/Richland/Pasco] Radioinsight - August 21, 2018

On December 10, 2020, Alexandra Communications sold KQFO and translator 106.9 K295AV to Noemy Rodriguez's Alcon Media for $736,000. Alcon Media began operating the stations under a LMA, and rebranded KQFO as "Radio La Raza".{{cite web |title=Deal Digest: iHeart Buys In Dallas & Houston; EMF Grows In Minneapolis; Beasley Sells In Miami. |url=http://www.insideradio.com/free/deal-digest-iheart-buys-in-dallas-houston-emf-grows-in-minneapolis-beasley-sells-in-miami/article_b6b63316-3abd-11eb-abe2-c7987e42373f.html |website=Insideradio.com |date=December 10, 2020 |access-date=March 10, 2021 |language=en}} The sale was consummated on April 1, 2021.