KSMG
{{short description|Radio station in Seguin, Texas}}
{{Use American English|date=February 2025}}
{{Use mdy dates|date=January 2025}}
{{Infobox radio station
| name = KSMG
| city = Seguin, Texas
| country = US
| area = Greater San Antonio
| branding = Hits 105.3
| frequency = {{frequency|105.3|MHz}} {{HD Radio}}
| repeater = 101.1 KONO-HD3 (Helotes)
| airdate = {{start date|1970|9|9}}{{r|pending}}
| format = Contemporary hit radio
| language = English
| erp = {{val|97500|u=watts|fmt=commas}}
| haat = {{convert|453|m|ft|sp=us}}
| coordinates = {{coord|29.275|N|98.265|W|type:landmark_region:US_source:FCC|display=inline,title}}
| class = C0
| licensing_authority = FCC
| facility_id = 34977
| callsign_meaning = San Antonio MaGic (prior branding)
| former_callsigns = KWED-FM (1970–1985)
| owner = Cox Media Group
| licensee = CMG NY/Texas Radio, LLC
| sister_stations = {{hlist|KCYY|KISS-FM|KKYX|KONO|KONO-FM|KTKX}}
| webcast = {{listenlive|http://www.hits1053sanantonio.com/stream}}
| website = {{URL|https://hits1053sanantonio.com}}
}}
KSMG (105.3 FM, "Hits 105.3") is a commercial radio station serving the San Antonio area, licensed to Seguin. It is owned by Cox Media Group and broadcasts a contemporary hit radio format. Its transmitter is in near Elmendorf in far northwestern Wilson County. Its studios are located in northwest San Antonio near the South Texas Medical Center complex.
KSMG has an ERP of 97.5 kW. The station broadcasts in the HD radio format.
History
Seguin Broadcasting Company, Inc., owners of KWED (1580 AM), filed a construction permit for a new radio station to broadcast on 105.3 MHz on September 15, 1969, which was granted by the FCC on December 31.{{Cite web|url= https://cdbs.recnet.com/corres/?doc=78535 |title= History Cards for KSMG|publisher=Federal Communications Commission}} (Guide to reading History Cards) The station began broadcasting September 9, 1970;{{r|pending}} like the AM station, it aired a middle of the road format, and it simulcast the AM station 40 percent of the time.{{cite web|url=https://worldradiohistory.com/Archive-BC-YB/1973/1973-BC-YB.pdf#page=377|page=B-201|work=Broadcasting Yearbook|title=KWED-FM|date=1973|accessdate=June 12, 2021}}
FCC regulatory changes made in 1984 would have required KWED-FM to increase its power, which would have given the station a significant signal over San Antonio. Seguin Broadcasting Company, headed by Stan McKenzie, had no desire to run a major-market station. In late 1984, McKenzie reached a deal to sell KWED to American Media, Inc., which owned stations in Baltimore and on Long Island.{{cite news|url=https://www.newspapers.com/clip/79460405/kwed-fm-sale-pending-with-fcc/|work=Seguin Gazette-Enterprise|date=January 9, 1985|first=Philip|last=Riddlebarger|title=KWED-FM sale pending with FCC|accessdate=June 12, 2021}} The divestiture of the FM prompted programming changes at the AM, including the end of afternoon Spanish-language shows that had aired since 1948.{{cite news|url=https://www.newspapers.com/clip/79460784/|title=Local Hispanic listeners miss Ornelas: Sale of FM station causes KWED to cancel Rosita|page=12A|first=Mike|last=Barbee|date=March 6, 1985|work=Seguin Gazette-Enterprise|accessdate=June 12, 2021}}
In March 1985, after the signal upgrade was completed, American Media's programming debuted and the station relaunched as "Magic 105", a gold-based adult contemporary format.{{cite news|url=https://worldradiohistory.com/Archive-RandR/1980s/1985/RR-1985-03-08.pdf|work=Radio & Records|date=March 8, 1985|accessdate=June 12, 2021|title=KSMG Kicks Off Gold A/C Approach|page=6}} In its first ratings book, KSMG cracked the top five in San Antonio.{{Cite news|url=https://worldradiohistory.com/Archive-RandR/1980s/1985/RR-1985-08-02.pdf|accessdate=June 12, 2021|date=August 2, 1985|work=Radio & Records|page=20|title=Ratings}} The station went full into the oldies format in 1988 upon its acquisition by The Rusk Corporation.{{cite news|url=https://worldradiohistory.com/Archive-RandR/1980s/1988/RR-1988-08-12.pdf|accessdate=June 12, 2021|date=August 12, 1988|title=Drops AC for Gold: KSMG Names Devine GM, McCann PD|page=3|work=Radio & Records}} Jacor filed to buy the station in 1989 in a deal that ultimately never closed; it was part of a package deal with KTRH and KLOL in Houston, and the company was forced to take the San Antonio-market station in order to purchase the Houston outlets.{{cite news|date=April 7, 1990|title=Jacor selling four stations in drive to bigger markets|first=Richard|last=Gibeau|work=Cincinnati Post|page=7B|quote=Although San Antonio is a smaller market, Jon M. Berry, Jacor senior vice president, said, "To get the two (Houston stations), we had to take all three."}} Rusk consolidated its position in the classic hits format in San Antonio when it entered into a local marketing agreement to take over the operations of a struggling KISS-FM in November 1991; KISS simulcasted KSMG until it returned to its heritage rock format on December 31, 1991.{{cite news|url=https://worldradiohistory.com/Archive-RandR/1990s/1992/RR-1992-05-22.pdf|accessdate=June 12, 2021|title=A KISS After Dying: LMA gives San Antonio rocker new lease on life|pages=40, 42|work=Radio & Records|first=Harvey|last=Kojan|date=May 22, 1992}}
At the end of 1995, KSMG shifted to hot adult contemporary.{{cite news|url=https://worldradiohistory.com/Archive-RandR/1990s/1995/RR-1995-12-15.pdf|accessdate=June 12, 2021|date=December 15, 1995|work=Radio & Records|page=14|title=Changes}} In 1997, Cox Radio acquired KSMG; KISS-FM, which Rusk had bought outright; and KLUP (930 AM) from Rusk in a $30 million transaction.{{cite news|title=Cox Radio doubles its S.A. presence: Atlanta company pays $30 million for 3 stations|first=Joe|last=Fohn|work=San Antonio Express-News|page=1E|date=June 12, 1997}} The station later shifted to mainstream adult contemporary; in 2014, as the station shifted back toward hot AC, Mediabase added KSMG to its Hot AC panel.{{cite news|url=http://www.allaccess.com/net-news/archive/story/128957/mediabase-announces-panel-changes|title=Mediabase Announces Panel Changes|work=All Access|date=April 22, 2014}}
On December 26, 2023 at Midnight, following its annual Christmas music period, the station rebranded as "Hits 105.3", with no other changes to the format or airstaff. The first song as "Hits" was "Enemy" by Imagine Dragons.[https://radioinsight.com/headlines/262480/no-more-magic-ksmg-brings-hits-to-san-antonio/ No More Magic; KSMG Brings Hits to San Antonio][https://m.youtube.com/watch?v=IeT9-nhDZNY YouTube: "105.3 KSMG - "Magic 105.3" Becomes "Hits 105.3" - Legal ID and First Hour Aircheck, 12/26/2023"]
When KXXM flipped from its long-running Top 40 format to a bilingual adult contemporary on November 1, 2024, KSMG shifted to Top 40/CHR. A few days later on November 7, longtime morning hosts Jenny Lee & Tony Cortez left the station.{{Cite web |date=2024-11-07 |title=Jenny Lee & Tony Cortez Exit Mornings At KSMG |url=https://radioinsight.com/headlines/286345/jenny-lee-tony-cortez-exit-mornings-at-ksmg/ |access-date=2024-11-07 |website=RadioInsight |language=en-US}}
References
{{Reflist}}
External links
- {{Official website|https://magic1053.com}}{{FM station data|34977|KSMG}}
{{San Antonio Radio}}
Category:Contemporary hit radio stations in the United States