KTAP

{{Use mdy dates|date=January 2025}}

{{Infobox radio station

| name = KTAP

| logo =

| city = Santa Maria, California

| area = Santa MariaLompoc, California

| branding = Radio Ranchito

| airdate = June 10, 1962 (as KWHL)

| frequency = 1600 kHz

| translator = 92.9 K225CG (Santa Maria, California)

| format = Regional Mexican

| power = 470 watts day
26 watts night

| erp =

| haat =

| class = D

| facility_id = 6142

| coordinates = {{nowrap|{{coord|34|58|48|N|120|27|12|W|region:US-CA_type:landmark}}}}

| callsign_meaning =

| former_callsigns = KWHL (1962)
KHER (1962–1967)
KZON (1967–1986)

| owner = Emerald Wave Media

| licensee =

| sister_stations = KIDI-FM, KRTO

| webcast =

| website =

| affiliations =

| licensing_authority= FCC

}}

KTAP (1600 AM, "Radio Ranchito") is a commercial radio station that is licensed to Santa Maria, California and serves the Santa Maria—Lompoc area. The station is owned by Emerald Wave Media and broadcasts a regional Mexican radio format. KTAP is rebroadcast on FM translator K225CG at 92.9 FM in Santa Maria.

History

The station originally was assigned the call sign KWHL by the Federal Communications Commission, but it first signed on June 10, 1962 as KHER.{{cite magazine |url=https://www.worldradiohistory.com/hd2/IDX-Business/Magazines/Archive-BC-IDX/61-OCR/1961-12-04-BC-OCR-Page-0127.pdf |title=For the Record |magazine=Broadcasting |publisher=Broadcasting Publications Inc. |page=127 |date=December 4, 1961 |access-date=July 10, 2018 }}{{cite magazine |url=https://www.worldradiohistory.com/hd2/IDX-Business/Magazines/Archive-BC-IDX/62-OCR/1962-01-29-BC-OCR-Page-0089.pdf |title=For the Record |magazine=Broadcasting |publisher=Broadcasting Publications Inc. |page=89 |date=January 29, 1962 |access-date=July 10, 2018 }}{{cite magazine |url=https://www.worldradiohistory.com/hd2/IDX-Business/Annuals/Archive-BC-YB-IDX/80s-OCR-YB/1988-YB/1988-BC-YB-OCR-Page-0125.pdf |title=Directory of Radio Stations in the United States and Canada |magazine=Broadcasting/Cablecasting Yearbook |publisher=Broadcasting Publications Inc. |page=B-41 |date=1988 |access-date=July 10, 2018 }} The station adopted the KZON call letters in 1967.{{cite magazine |url=https://www.worldradiohistory.com/hd2/IDX-Business/Magazines/Archive-BC-IDX/67-OCR/1967-01-16-BC-OCR-Page-0077.pdf |title=For the Record |magazine=Broadcasting |publisher=Broadcasting Publications Inc. |page=77 |date=January 16, 1967 |access-date=July 10, 2018 }}

In August 1986, KZON changed its call letters to KTAP.{{cite magazine |url=https://www.worldradiohistory.com/hd2/IDX-Business/Magazines/Archive-BC-IDX/86-OCR/BC-1986-09-01-OCR-Page-0106.pdf |title=For the Record |magazine=Broadcasting |publisher=Broadcasting Publications Inc. |page=106 |date=September 1, 1986 |access-date=July 10, 2018 }}

In May 1989, Leo Kesselman sold KTAP to Buenos Diaz Broadcasting Inc., owned by Eduardo Diaz, for $425,000.{{cite magazine |url=https://www.worldradiohistory.com/hd2/IDX-Business/Magazines/Archive-BC-IDX/89-OCR/BC-1989-05-08-OCR-Page-0101.pdf |title=Changing Hands |magazine=Broadcasting |publisher=Broadcasting Publications Inc. |page=89 |date=May 8, 1989 |access-date=July 10, 2018 }} However, the station would return to Kesselman's possession only two years later.{{cite magazine |url=https://www.worldradiohistory.com/hd2/IDX-Business/Magazines/Archive-BC-IDX/91-OCR/BC-1991-02-25-OCR-Page-0055.pdf |title=For the Record |magazine=Broadcasting |publisher=Broadcasting Publications Inc. |page=55 |date=February 25, 1991 |access-date=July 10, 2018 }}

In March 1996, Kesselman's Boardwalk Broadcasting Company announced a sale of KTAP and sister station KIDI-FM to Hispanic Radio Partners L.P. for $550,000;{{cite magazine |url=https://www.worldradiohistory.com/hd2/IDX-Business/Music/Archive-RandR-IDX/IDX/90s/96/R&R-1996-03-22-OCR-Page-0008.pdf |title=WAXQ: From GAF To Entercom To Viacom |magazine=Radio & Records |page=8 |date=March 22, 1996 |access-date=July 10, 2018 }} however, just eight months later in November, Boardwalk sold the combo to Emerald Wave Media for $475,000.{{cite magazine |url=https://www.worldradiohistory.com/hd2/IDX-Business/Music/Archive-RandR-IDX/IDX/90s/96/R&R-1996-11-22-OCR-Page-0006.pdf |title=Dorsey Goes Downtown In St. Louis |magazine=Radio & Records |page=6 |date=November 22, 1996 |access-date=July 8, 2018 }} In February 2002, Emerald Wave president George Ruiz bought out his partner's shares, taking sole ownership of the station pair for $260,000. KIDI-FM aired a regional Mexican format at the time.{{cite magazine |url=https://www.worldradiohistory.com/hd2/IDX-Business/Music/Archive-RandR-IDX/IDX/00s/02/RR-2002-02-22-OCR-Page-0008.pdf |title=Emmis Exits Denver With Two Big Sales |magazine=Radio & Records |page=6 |date=February 22, 2002 |access-date=July 8, 2018 }}

In April 2016, Emerald Wave Media purchased an FM translator in Visalia, California from Living Proof, Inc. for $28,000. The translator was relocated to Santa Maria and began rebroadcasting KTAP as K225CG at 92.9 FM.{{cite magazine |url=https://www.allaccess.com/net-news/archive/story/152557/binnie-buys-two-in-dover-nh |title=Binnie Buys Two In Dover, NH |website=All Access |publisher=All Access Music Group |date=April 13, 2016 |access-date=July 8, 2018 }}

On January 18, 2010, high winds in the Point Sal area caused a power outage that knocked 11 of 14 local radio stations (including KTAP) off the air. Using generators, KTAP quickly resumed broadcasting.{{cite news |url=https://santamariatimes.com/news/local/week-s-stormy-weather-causes-local-radio-silence/article_2d9a4402-07f5-11df-acd9-001cc4c03286.html |last=Ramos |first=Julian J. |title=Week's stormy weather causes local radio silence |newspaper=Santa Maria Times |date=January 23, 2010 |access-date=July 10, 2018 }}

References

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