KVVF
{{short description|Spanish-language contemporary hit radio in Santa Clara, California}}
{{Use American English|date=February 2025}}
{{Use mdy dates|date=January 2025}}
{{Infobox radio station
| name = KVVF
| logo = KVVF 105.7 Latino Mix Bay Area.png
| city = Santa Clara, California
| country = US
| area = San Jose - Santa Cruz - San Francisco Bay Area
| branding = Latino Mix 105.7 y 100.7
| frequency = 105.7 MHz {{HD Radio}}
| repeater = {{Radio Relay|100.7|KVVZ|San Rafael}}
| airdate = September 25, 1964 (as KREP)
| language = Spanish
| format = Spanish CHR
| subchannels =
| erp = 50,000 watts
| haat = {{convert|152|m|ft|sp=us}}
| class = B
| facility_id = 19532
| coordinates = {{coord|37|21|32|N|121|45|22|W}}
| callsign_meaning = "Viva" (old station branding)
| former_callsigns = KREP (1964–1972)
KARA (1972–2002)
KEMR (4/1/2002–4/10/2002)
KSOL (2002–2003)
KEMR (2003–2004)
| affiliations =
| owner = Uforia Audio Network
| licensee = Univision Radio Bay Area, Inc.
| sister_stations = KVVZ, KSOL, KSQL, KBRG
| webcast = [https://www.iheart.com/live/latino-mix-10571007-5224/ Listen Live]
| website = [https://www.univision.com/radio/san-francisco-kvvf-fm Latino Mix 105.7 y 100.7 Website]
}}
KVVF (105.7 FM) is a commercial radio station licensed to Santa Clara, California, and is simulcast on 100.7 KVVZ San Rafael. They are owned by Univision Communications, with studios at 1940 Zanker Road in San Jose.[http://www.broadcastingcable.com/news/local-tv/univision-moves-bay-area-studio-san-jose/160429 Univision moves Bay Area studio to San Jose] Broadcasting & Cable. Retrieved on August 19, 2017.[http://www.mediamoves.com/2014/12/univision-14-will-move-sf-headquarters-to-san-jose.html Univision 14 will move SF headquarters to San Jose] Media Moves. Retrieved on August 19, 2017 They serve the San Francisco Bay Area with a Spanish CHR format, using the slogan "Reggaeton y más".
KVVF has an effective radiated power (ERP) of 50,000 watts. The transmitter is off California State Route 130 in San Jose, near Mount Hamilton.[https://radio-locator.com/cgi-bin/finder?call=kvvf&x=0&y=0&sr=Y&s=C Radio-Locator.com/KVVF] KVVF broadcasts using HD Radio technology.http://hdradio.com/station_guides/widget.php?id=33 {{Webarchive|url=https://web.archive.org/web/20141006102853/http://hdradio.com/station_guides/widget.php?id=33 |date=October 6, 2014 }} HD Radio Guide for San Jose
History
=Early years (1964–2002)=
On September 25, 1964, the station signed on as KREP, owned by Robert E. Podesta and his wife Marcella. In 1972, Bob Kieve and Santa Clara Broadcasters bought KREP for $470,000 and changed the call sign to KARA, with an English-language adult contemporary format.
From 1997 to 2000, KARA was the flagship station for the San Jose Sharks NHL hockey team before KUFX took over in 2000.{{cite web|url=https://www.bizjournals.com/sanjose/stories/1997/04/07/newscolumn5.html|title=KARA-FM will take over Sharks coverage in fall |last=Goldfisher|first=Alastair|work=Silicon Valley Business Journal|date=April 7, 1997|access-date=July 10, 2019}}{{cite web|url=https://www.bizjournals.com/sanjose/stories/2005/07/11/daily32.html|title=San Jose station gets five-year Sharks broadcast contract|work=Silicon Valley Business Journal|last=Hamm|first=Andrew F.|date=July 15, 2005|access-date=July 10, 2019}}
=Regional Mexican (2002–2014)=
Kieve sold KARA in 2002, to Hispanic Broadcasting of Dallas. It became KEMR with a regional Mexican music format at midnight on April 1 that year.{{cite news|author=Kava, Brad|title=Radio mogul's payday|url=http://www.bayarea.com/mld/bayarea/entertainment/columnists/brad_kava/2975112.htm|work=San Jose Mercury News|date=April 1, 2002|page=A1|archive-url=https://web.archive.org/web/20020612134443/http://www.bayarea.com/mld/bayarea/entertainment/columnists/brad_kava/2975112.htm|archive-date=June 12, 2002|access-date=July 10, 2019}}
Between 2003 and June 27, 2005, KVVF was a pop, rock y reggaeton station, Viva 105.7, also owned by Univision.
On October 13, 2011, the station changed its former station branding "La Kalle" to "Latino Mix".
=Hot 105.7 (2014–2019)=
On March 14, 2014, KVVF and KVVZ dropped the Latino Mix branding and began stunting with a loop of "Hot in Herre" by Nelly; the event would go viral on social media under the hashtag "#nelly1057",{{Cite magazine |title=Why Is a Radio Station Playing 'Hot in Herre' on an Endless Loop? |url=https://www.rollingstone.com/music/news/why-is-a-radio-station-playing-hot-in-herre-on-an-endless-loop-20140315 |access-date=2018-03-22 |magazine=Rolling Stone}}{{Cite news |date=2014-03-16 |title=How #Nelly1057 Became A Viral Sensation |url=https://radioinsight.com/blogs/88034/how-nelly1057-became-a-viral-sensation/ |access-date=2018-03-22 |work=RadioInsight |language=en-US}}{{cite news |last=Mullins |first=Jessica |date=March 15, 2014 |title=Bay Area Latino radio station 105.7 won’t stop playing Nelly’s ‘Hot in Herre’ |url=http://blog.sfgate.com/stew/2014/03/15/latino-radio-station-wont-stop-playing-nellys-hot-in-herre/ |access-date=July 3, 2017 |work=sfgate.com}} while Nelly himself would make a Twitter post inviting listeners to tune in at 5:00 p.m on March 17.{{cite news |date=March 18, 2014 |title=Latino Mix Becomes Hot 105.7 In San Francisco |url=https://www.allaccess.com/net-news/archive/story/127885/latino-mix-becomes-hot-105-7-in-san-francisco |url-status=dead |archive-url=https://web.archive.org/web/20140320093833/https://www.allaccess.com/net-news/archive/story/127885/latino-mix-becomes-hot-105-7-in-san-francisco |archive-date=2014-03-20 |access-date=July 3, 2017 |work=All Access}} At that time, KVVZ flipped to rhythmic contemporary as Hot 105.7; the new format would feature a mixture of hip-hop, R&B, and other rhythmic hits, while former KMEL personalities Chuy Gomez (who had been fired from the station the previous year) and DJ Mind Motion would join the station to host afternoons. Program director Makr Arias stated that the Bay Area "had been asking for something new and fresh".{{cite news |last=Crawford |first=Matt |date=March 17, 2014 |title=Chuy Gomez Returns to Radio With Hot 105.7 |url=https://www.sfstation.com/2014/03/17/chuy-gomez-returns-to-radio-with-hot-105-7/ |access-date=July 3, 2017 |work=sfstation.com}}{{Cite web |date=2014-03-17 |title=Univision Gets Hot In San Francisco |url=https://radioinsight.com/headlines/netgnomes/87956/univision-to-heat-up-san-francisco/ |access-date=2025-05-13 |website=RadioInsight |language=en-US}}
In March 2016, after two years of modest ratings (it barely registered in Nielsen's San Francisco ratings) and difficulty competing with KMEL and KRBQ, KVVF de-emphasized its hip hop and R&B direction and added more rhythmic friendly pop hits. Due to 105.7's strong signal over the South Bay, it also changed focus on the whole Bay Area region to concentrate on mostly San Jose and South Bay listeners as well as listeners in nearby Monterey Bay to the south. Univision has opted to retain its simulcast on KVVZ in the process. In November 2017, they further adjusted their playlist by adding Latin hits and adopting what is essentially a three way hybrid of rhythmic, mainstream and Spanish CHR.{{cite web|url=https://www.allaccess.com/mediabase/q/report/playlist/station/KVVF-FM|title=Login to All Access - Breaking Radio News and Free New Music - AllAccess.com}}
=Return of "Latino Mix"=
On August 30, 2019, KVVZ began stunting with a loop of "Reggaeton" by J Balvin and "Volver Volver" by Vicente Fernández; on September 2, 2019, KVVZ relaunched the Latino Mix branding and flipped to Spanish rhythmic.{{Cite web |date=2019-09-02 |title=Latino Mix Returns To The Bay Area |url=https://radioinsight.com/headlines/180219/hot-105-7-100-7-san-francisco-stunting-in-preparation-of-monday-flip/ |access-date=2025-05-13 |website=RadioInsight |language=en-US}}
References
{{Reflist}}
External links
- {{FM station data|19532|KVVF}}
- [https://cdbs.recnet.com/corres/?doc=71018 FCC History Cards for KVVF]
{{San Jose Radio}}
{{Univision Communications}}
Category:Contemporary hit radio stations in the United States
Category:Latin rhythmic radio stations
Category:Mass media in San Jose, California