KZRD

{{short description|Radio station in Dodge City, Kansas}}

{{Use mdy dates|date=January 2025}}

{{Infobox radio station

| name = KZRD La Fiesta

| logo =

| above =

| city = Dodge City, Kansas

| area = South West Kansas

| branding = Fa Fiesta 93.9

| frequency = 93.9 MHz

| airdate = December 1997 (as KDGB)

| format = Bilingual Hit Radio

| power = 100,000 watts

| haat = {{convert|246|m|ft|sp=us}}

| class = C1

| facility_id = 13010

| coordinates = {{coord|37|55|56.00|N|100|19|2.00|W|region:US_type:city|display=inline,title}}

| callsign_meaning =

| former_callsigns = KDGB (1987–1998)
KRPH (1998–2001)

| affiliations =

| owner = Kansas Broadcast Company, LLC

| licensee =

| sister_stations = KAHE, KERP, KGNO

| webcast = [https://radio.securenetsystems.net/cwa/index.cfm?stationCallSign=ZRD La Fiestaa]

| website = [https://www.swksradio.net/kzrd]

| licensing_authority = FCC

}}

KZRD (93.9 FM) is a radio station broadcasting a Bilingual Spanish/English Hit Radio format.{{cite web |url=http://www1.arbitron.com/sip/sip.do#access |date=Summer 2009 |title=Station Information Profile |publisher=Arbitron |accessdate=2009-09-26}} Licensed to Dodge City, Kansas, United States, the station serves the SW Kansas area. The station is currently owned by Kansas Broadcast Company, LLC.{{cite web |url=http://www.fcc.gov/fcc-bin/fmq?call=KZRD |title=KZRD Facility Record |work=United States Federal Communications Commission, audio division |accessdate=2009-09-26}}

History

The station was assigned the call letters KDGB on April 22, 1987. On September 19, 1995, the station changed its call sign to KDGB, on January 9, 1998, to KRPH, on June 26, 2001, to the current KZRD.{{cite web |url=http://fjallfoss.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=13010&Callsign=KZRD |title=KZRD Call Sign History |work=United States Federal Communications Commission, audio division |accessdate=2009-09-26}} On June 29, 2001, the station was sold to Waitt Radio.On December 5, 2005, the station was sold to NRG Media. In 2007, Rocking M bought NRG's Kansas stations (including KZRD).{{cite web|url= |title=FCC Application |publisher=Federal Communications Commission }}

In April 2016, KZRD flipped from its long running rock format (as "93.9 The Buzzard") to hot AC, branded as "Buzz 93.9."

On December 2, 2019, KZRD changed their format from hot AC to regional Mexican, branded as "La Mexicana", after the local marketing agreement with KMML (92.9 FM) ended.[https://radioinsight.com/headlines/182295/kzrd-flips-to-regional-mexican-following-end-of-kmml-lma/ KZRD Flips to Regional Mexican Following End of KMML LMA] Radioinsight - December 11, 2019

References

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