KaBuM!
{{Short description|Brazilian e-commerce company}}
{{Infobox company
| name = KaBuM!
| logo =
| logo_size = 200px
| type = Closed-end S.A.
| industry = E-commerce
| founded = {{Start date and age|2003|5|df=y}} in Limeira, São Paulo, Brazil
| founders = Leandro Ramos
Thiago Ramos
| defunct =
| hq_location_city =
| hq_location_country =
| area_served = Brazil
| key_people =
| products = Electronics (primarily)
| owner =
| num_employees = 270
| num_employees_year =
| parent = Magazine Luiza
| website = {{Official URL}}
}}
KaBuM! is a Brazilian e-commerce company specializing in electronics and information technology.{{cite web |title=Novas regras levam à "seleção natural |url=http://www.valor.com.br/empresas/3177672/novas-regras-levam-selecao-natural |publisher=Valor Econômico |accessdate=28 June 2013 |language=pt-BR}}{{cite news |title=KaBuM! comemora seus 12 anos oferecendo prêmios e R$ 12 mil em créditos |url=http://www.tecmundo.com.br/promocao/79548-kabum-comemora-12-anosoferecendo-premios-r-12-mil-creditos.htm |accessdate=3 October 2018 |work=TecMundo |date=7 May 2015 |language=pt-BR}}{{cite web |title=Kabum "fura" Amazon e oferece doações pedidas por João Doria {{!}} EXAME |url=http://exame.abril.com.br/marketing/kabum-fura-amazon-e-oferece-doacoes-pedidas-por-joao-doria/ |website=exame.abril.com.br |accessdate=3 October 2018 |language=pt-BR}} It was founded in May 2003 in the city of Limeira, São Paulo, by brothers Leandro Ramos and Thiago Ramos.{{cite news |title=Desafio é humanizar o comércio pela internet |url=http://www.valor.com.br/empresas/3672382/desafio-e-humanizar-ocomercio-pela-internet |accessdate=3 October 2018 |work=Valor Econômico |date=29 August 2014 |language=pt-br}} The company is one of the largest of its kind in Brazil, and sells a wide variety of products in addition to electronics, including automotive electronics, cosmetics, perfume, and musical instruments.{{cite news |title=KABUM! dá dicas para se ter um e-commerce de sucesso – E-Commerce News |url=https://ecommercenews.com.br/noticias/pesquisas-noticias/kabum-da-dicas-para-se-ter-um-e-commerce-de-sucesso |accessdate=3 October 2018 |work=E-Commerce News |date=29 January 2013 |language=pt-BR |archive-url=https://web.archive.org/web/20130131035603/http://ecommercenews.com.br/noticias/pesquisas-noticias/kabum-da-dicas-para-se-ter-um-e-commerce-de-sucesso |archive-date=31 January 2013 |url-status=dead }}
History
The KaBuM! was founded by brothers Leandro and Thiago Ramos, in May 2003, in São Paulo, operating 100% online{{Cite thesis|title=COMÉRCIO ELETRÔNICO: O QUE O CONSUMIDOR MAIS LEVA EM CONSIDERAÇÃO EM SUA COMPRA DE DVD PELA INTERNET|url=http://dx.doi.org/10.17771/pucrio.acad.10363|publisher=Faculdades Catolicas|first=JEAN|last=PATRICK OLINTO SHALDERS PEREIRA MENDES|year=2005 |doi=10.17771/pucrio.acad.10363 |url-access=subscription}} since its creation.{{Cite journal|title=Figura 8 – Variação volumétrica entre os MDE de Novembro/2011 e Novembro/2012 da ICC. As zonas em vermelho indicam erosão e em azul acreção.|url=http://dx.doi.org/10.20502/rbg.v15i3.514.s1621|access-date=2022-02-09|doi=10.20502/rbg.v15i3.514.s1621 |url-access=subscription}} The founders themselves were responsible for developing the e-commerce platform,{{Cite journal|last1=Santos|first1=Sandro dos|last2=Lima|first2=Andre de|date=2018|title=Auditorias em parceiros de negócios com foco em processo ideal visando automação e implantação de Poka Yokes de processo.|url=http://dx.doi.org/10.29327/15146.9-17|journal=Anais do(a) 9º Congresso Internacional de Logística da Faculdade de Tecnologia: O papel do gestor na logística internacional|location=Recife, Brasil|publisher=Even3|doi=10.29327/15146.9-17|url-access=subscription}} specializing in the sale of hardware products, gamer line, peripherals, smart home, smartphones and electronics. Deliveries to customers were made via the Post Office, being extended to other services, according to the region of destination of the orders, such as UPS and TNT.
With consumer orders distributed across the country, the KaBuM! are located in the interior of the states of São Paulo and Espírito Santo, the latter being the largest in terms of available area, with approximately 12 thousand m2. The total number of active employees in the company is more than 1000 people.
In 2013, the e-commerce opened its office in the United States, in the state of Florida, with the objective of monitoring the launches of technology manufacturers and negotiating the availability of products on Brazilian soil, in a faster time.{{Cite thesis|title=Estudo de aplicação da pirólise rápida em leito de jorro para valorização de resíduos agroindustriais|publisher=EDUFU – Editora da Universidade Federal de Uberlandia|first=Lidja Dahiane Menezes Santos|last=BORÉL|year=2018 |doi=10.14393/ufu.te.2018.502 |doi-access=free}}
Another KaBuM investment! was applied in the services available for delivery, in 2015, like a Boeing 727-200 Full Cargo, dedicated to e-commerce,{{Cite journal|title=Figura 9 – Volume em m³ para o período de monitoramento: Novembro/2011 a Novembro/2012 indicando inicialmente a erosão volumétrica e a acreção a partir de Agosto/2012.|url=http://dx.doi.org/10.20502/rbg.v15i3.514.s1622|access-date=2022-02-10|doi=10.20502/rbg.v15i3.514.s1622 |url-access=subscription}} with the capacity to transport 25 tons per flight to the main capitals of the country.
As for payment modalities, e-commerce{{Cite thesis|title=Rastreamento do cancer mamario|publisher=Universidade Estadual de Campinas – Repositorio Institucional|first=Ailton|last=Augustinho Marchi|year=2004 |doi=10.47749/t/unicamp.2004.323944 |doi-access=free}} of technology allows customers,{{Cite thesis|title=PROJETO QUIOSQUES - AMERICANAS.COM: UM PROJETO PARA AUMENTAR AS VENDAS DA AMERICANAS.COM E PROMOVER A INTEGRAÇÃO OFFLINE E ONLINE ATRAVÉS DE QUIOSQUES EM LOJAS AMERICANAS|url=http://dx.doi.org/10.17771/pucrio.acad.10525|publisher=Faculdades Catolicas|first=VICTOR|last=GOULART|year=2005 |doi=10.17771/pucrio.acad.10525 |url-access=subscription}} purchases via Pix,{{Cite journal|last=Kosinski|first=Daniel Santos|date=2021-06-18|title=A digitalização dos meios de pagamento: o pix e as central bank digital currencies em perspectiva comparada|journal=Textos de Economia|volume=24|issue=1|pages=1–26|doi=10.5007/2175-8085.2021.e79020|s2cid=237891692 |issn=2175-8085|doi-access=free}} bank slip and credit card, through the MasterCard, Visa, American Express, Hipercard, Elo and Diner Club International; via debit, by Banco Itaú and Banco do Brasil; in addition to the PayPal{{Cite thesis|title=FINTECHS DE MEIO DE PAGAMENTOS: A DESCENTRALIZAÇÃO NO MERCADO DE PAGAMENTOS NO BRASIL|url=http://dx.doi.org/10.17771/pucrio.acad.46989|publisher=Faculdades Catolicas|first=MARCELLA|last=NUNES BATTIOLI COIMBRA|year=2019 |doi=10.17771/pucrio.acad.46989 |url-access=subscription}} Electronic Wallet. Among the more traditional campaigns promoted by KaBuM!, Mega Maio and Black Friday stand out.{{Cite book|last1=Pedro|first1=Joanne Cristina|last2=Silva|first2=Andréa W. Padilha da|date=2021-06-16|title=Las Margaritas em Floração recuperação do processo vivido: maio de 2020 a maio de 2021|url=http://dx.doi.org/10.31560/pimentacultural/2021.462|doi=10.31560/pimentacultural/2021.462|isbn=9786559391462 |s2cid=236236797 }}{{Cite thesis|title=MENSURAÇÃO DE FATORES QUE IMPACTAM A DECISÃO DE COMPRAS ONLINE POR MEIO DE SITES PROPRIETÁRIOS NO BRASIL|publisher=Faculdades Catolicas|first=MARIO|last=MESIANO RIBEIRO DA CRUZ|year=2021 |doi=10.17771/pucrio.acad.53299 |doi-access=free}}{{Cite thesis|title=Geração de lucro econômico e valor de mercado nas organizações não financeiras listadas na B3|publisher=EDUFU - Editora da Universidade Federal de Uberlandia|first=Daniela|last=Batista de Oliveira|year=2017 |doi=10.14393/ufu.di.2018.50 |doi-access=free}}{{Cite book|date=2015-11-20|title=Avaliar as atividades de construção da paz em situações de conflito e de fragilidade|url=http://dx.doi.org/10.1787/9789264248403-pt|doi=10.1787/9789264248403-pt|isbn=9789264248403 }}
Structure
KaBuM! is a closed-end S.A. and has multiple subsidiaries specialising in different sectors, such as KaBuM! Togo, an online supermarket, and KaBuM! TV, a reality show about technology. The company does not have any physical stores,{{cite news |title=Kabum! registra crescimento de 64% no primeiro trimestre de 2015 – E-Commerce News |url=https://ecommercenews.com.br/noticias/balancos/kabum-registra-crescimento-de-64-no-primeiro-trimestre-de-2015/ |accessdate=3 October 2018 |work=E-Commerce News |date=7 April 2015 |language=pt-BR |archive-url=https://web.archive.org/web/20150409074050/http://ecommercenews.com.br/noticias/balancos/kabum-registra-crescimento-de-64-no-primeiro-trimestre-de-2015 |archive-date=9 April 2015 |url-status=dead }} but it does have three distribution centres located in São Paulo.
References
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