Kampyle (software)

{{Infobox company

| name = Kampyle

| type = Private

| image = PikiWiki Israel 3490 Ramat-Gan City.JPG

| image_size = 240px

| image_caption = The Kampyle development center is located in the Diamond Exchange District in Tel Aviv, Israel

| logo =

| foundation = 2007

| founders =

| services = Customer feedback management services, lead generation, web analytics

| industry = Internet, computer software

| hq_location_city = Ramat Gan

| hq_location_country = Israel

| homepage = {{url|http://www.kampyle.com}}

}}

Kampyle is a software and website feedback analytics company founded in 2007 and based in Ramat Gan, Israel.{{cite book | last=Martínez | first=M.M. | title=Analítica web para empresas: Arte, ingenio y anticipación | publisher=Editorial UOC | year=2013 | isbn=978-84-9029-852-7 | url=https://books.google.com/books?id=j7QtAwAAQBAJ&pg=PT87 | language=es | access-date=July 24, 2017 | page=87}}{{cite news | title=Kampyle Helps You Understand Why Nobody Is Installing Your Software | newspaper=The Washington Post | date=October 7, 2008 | url=https://www.washingtonpost.com/wp-dyn/content/article/2008/10/07/AR2008100701420.html | access-date=July 24, 2017}}{{cite news|last1=Kaplan|first1=Dan|title=Kampyle lets you know when no one likes your desktop software|url=https://venturebeat.com/2008/10/07/kampyle-lets-you-know-when-no-one-likes-your-desktop-software/|accessdate=19 September 2016|publisher=Venture Beat|date=October 7, 2008}} Kampyle's feedback service is used to improve a company's ability to understand their website users and customer analytics.{{cite book | last=Yannacopoulos | first=D. | title=Evaluating Websites and Web Services: Interdisciplinary Perspectives on User Satisfaction: Interdisciplinary Perspectives on User Satisfaction | publisher=IGI Global | series=Advances in Web Technologies and Engineering | year=2014 | isbn=978-1-4666-5130-2 | url=https://books.google.com/books?id=LfeWBQAAQBAJ&pg=PA96 | access-date=July 24, 2017 | page=96}}{{cite book | last=Gordon | first=I. | title=Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value | publisher=Wiley | year=2013 | isbn=978-1-118-25585-8 | url=https://books.google.com/books?id=pdMWOfK8tWQC&pg=PT175 | access-date=July 24, 2017 | page=pt175}}{{cite book | last=Clifton | first=B. | title=Advanced Web Metrics with Google Analytics | publisher=Wiley | series=Serious skills | year=2010 | isbn=978-0-470-63494-3 | url=https://books.google.com/books?id=3OmIDmHgLH0C&pg=PA457 | access-date=July 27, 2017 | page=457}} Kampyle was acquired by Medallia in October 2016.{{cite web | last=Haggin | first=Patience | title=Medallia Buys Customer Feedback Analytics Startup Kampyle | website=The Wall Street Journal | date=October 20, 2016 | url=https://www.wsj.com/articles/medallia-buys-customer-feedback-analytics-startup-kampyle-1476963000 | access-date=July 24, 2017}} {{subscription required}}

Overview

The company's instant feedback is enabled in part by the use of a feedback button that can be placed on websites, or a survey as a feedback option.{{cite book | last1=Lindahl | first1=D. | last2=Rozek | first2=J. | title=The Six-Figure Second Income: How To Start and Grow A Successful Online Business Without Quitting Your Day Job | publisher=Wiley | year=2010 | isbn=978-0-470-87201-7 | url=https://books.google.com/books?id=8gM7hNHmxV0C&pg=PA228 | access-date=July 24, 2017 | pages=228–229}} The software also has a rater, whereby users can rate a website per their satisfaction with it on a scale of one to five. Such feedback can enable companies and webmasters to assess consumer satisfaction with websites and can aid in the discovery of problems on websites. Kampyle's service also enables companies to generate sales lead generation from customers that "identify themselves as sales prospects".

The feedback platform has 60 language translations. In 2008, Kampyle's feedback base was usable in unison with Google Analytics, a web analytics service provided by Google that tracks and reports website traffic, and Nuconomy, enabling "side-by-side analysis of user feedback and website analytics".{{cite web | last=Carthy | first=Roi | title=Kampyle Ties User Feedback to Website Analytics | website=TechCrunch | date=July 28, 2008 | url=https://techcrunch.com/2008/07/28/kampyle-ties-user-feedback-to-website-analytics/ | accessdate=October 16, 2016}}{{cite book | last1=Tonkin | first1=S. | last2=Whitmore | first2=C. | last3=Cutroni | first3=J. | title=Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI | publisher=Wiley | year=2011 | isbn=978-1-118-07670-5 | url=https://books.google.com/books?id=9Kb2MNcTKTMC&pg=PA216 | access-date=July 27, 2017 | page=216}}{{cite book | last1=Tonkin | first1=S. | last2=Whitmore | first2=C. | last3=Cutroni | first3=J. | title=Výkonnostní marketing s Google Analytics | year=2016 | isbn=978-80-251-3958-5 | url=https://books.google.com/books?id=sQjqCwAAQBAJ&pg=PA226 | language=cs | access-date=July 27, 2017 | page=226}} The company's software is also used on mobile phones and in retail stores.{{cite book | last1=Thomas | first1=B. | last2=Housden | first2=M. | title=Direct and Digital Marketing in Practice | publisher=Bloomsbury Publishing | year=2017 | isbn=978-1-4729-3908-1 | url=https://books.google.com/books?id=PXgnDwAAQBAJ&pg=PT415 | access-date=July 24, 2017 | page=pt415}}

History

Kampyle was founded in 2007 by Ariel Finkelstein, Eylon Steiner and Eran Savir, and began providing its products to consumers in 2008. The company was acquired by Medallia in October 2016, which later was acquired by Thoma Bravo.{{Cite web |date=2021-10-29 |title=Thoma Bravo Completes Acquisition of Medallia |url=https://www.businesswire.com/news/home/20211029005286/en/Thoma-Bravo-Completes-Acquisition-of-Medallia |access-date=2022-12-26 |website=www.businesswire.com |language=en}}

References

{{reflist|30em|refs=

[https://books.google.com/books?id=pnL4JRg7z1cC&dq=%22Kampyle%22&pg=PT187 Landing Page Optimization]. John Wiley & Sons. pp. pt187–188. {{subscription required}}

{{cite web | title=Company Overview of Kampyle Ltd. | website=Bloomberg | date=October 7, 2016 | url=https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=61432200 | accessdate=October 8, 2016}}

}}