Kantar Group#Kantar Added Value

On 24 October 2018 it was announced that the WPP board approved the plans to sell Kantar Group.{{Cite news|url=https://www.telegraph.co.uk/business/2018/10/24/wpp-board-approves-plan-sell-kantar-data-division/|title=WPP board approves plan to sell its Kantar data division|last=Crisp|first=Wil|date=2018-10-24|work=The Telegraph|access-date=2018-10-29|language=en-GB|issn=0307-1235}}

In Dec 2019, Eric Salama stepped down as the CEO of Kantar Group. Eric Salama had been with Kantar since it was bought by WPP in 1988.{{Cite news|last=Barker|first=Alex|date=2019-12-10|title=Kantar chief to step down after surviving stabbing|work=Financial Times|url=https://www.ft.com/content/89d5c420-1b19-11ea-97df-cc63de1d73f4|access-date=2022-01-29}}

In January 2020, Ian Griffiths (former CFO and COO at ITV) was named Chief Financial Officer{{Cite web|title=Kantar appoints Ian Griffiths as chief financial officer|url=https://www.campaignlive.co.uk/article/kantar-appoints-ian-griffiths-chief-financial-officer/1670070|date=7 January 2020|access-date=28 September 2020|website=Campaign Live}} of Kantar, while Adam Crozier was appointed chairman.{{Cite news|date=2020-02-11|title=Kantar appoints ex-ITV chief Adam Crozier as chairman|language=en|work=Reuters|url=https://uk.reuters.com/article/us-kantar-chair-idUKKBN20500Q|archive-url=https://web.archive.org/web/20200212085643/https://uk.reuters.com/article/us-kantar-chair-idUKKBN20500Q|url-status=dead|archive-date=12 February 2020|access-date=2020-09-28}}

In October 2020, Kantar announced the appointment of Alexis Nasard as chief executive officer, effective 30 December 2020. Nasard subsequently stepped down as CEO of Kantar on 27 April 2021.{{cite web |last1=Kay |first1=Liam |title=KANTAR CEO TO LEAVE AFTER FOUR MONTHS |url=https://www.research-live.com/article/news/kantar-ceo-to-leave-after-four-months/id/5083072 |website=Research Live |publisher=Market Research Society |access-date=31 January 2023 |date=27 April 2021 }}

In July 2021, Chris Jansen was appointed to replace Alexis Nasard as CEO, effective 1 November 2021.{{Cite news|last=Bruell|first=Alexandra|date=2021-07-01|title=WSJ News Exclusive {{!}} Kantar Hires Chris Jansen as Its New CEO|language=en-US|work=Wall Street Journal|url=https://www.wsj.com/articles/kantar-hires-chris-jansen-as-its-new-ceo-11625121901|access-date=2021-07-01|issn=0099-9660}}

Kantar has offices in 90 markets, including the UK & Ireland, North America, India, Spain, France, Italy, China and Brazil.{{Cite web|title=Kantar UK & Ireland|url=https://kantar.com/uki|access-date=2020-09-28|website=Kantar|language=en}}{{Cite web|title=Home|url=https://kantar.com/north-america|access-date=2020-09-28|website=kantar.com|language=en}}{{Cite web|title=Home|url=https://kantar.com/es|access-date=2020-09-28|website=Kantar|language=es-ES}} Their global headquarters are in London. In April 2019, Kantar unified all its legacy brands,{{Cite web|title=Kantar merges all brands under single name |url=https://www.exchange4media.com/marketing-news/kantar-merges-all-brands-under-single-name-95412.html |date= Mar 18, 2019 |access-date=2020-09-28|website=exchange4media|language=en}} such as Kantar TNS, Kantar Millward Brown, Kantar Media and Kantar Worldpanel.

By 2019, Kantar merged the operations of IMRB, Millward Brown and TNS, and Kantar's parent company WPP merged its media and advertising subsidiary GroupM with Kantar to form a global Insights division. Following similar exercises across the globe, Kantar reduced the sub brands from 18 to 9 by 2019.

Kantar Media (now Kantar's Media division) analyses of print, radio, TV, internet, cinema, mobile, social and outdoor media. Kantar Media was formed from WPP Group's acquisition of TNS Media and KMR Group in 2010.{{cite web |url= http://www.wpp.com/wpp/press/2010/jan/25/kantar-is-launching-kantar-media/ |date=25 January 2010 |title= Kantar is launching Kantar Media |publisher= WPP |access-date= 2014-08-15 |url-status=dead |archive-url= https://web.archive.org/web/20140819085006/http://www.wpp.com/wpp/press/2010/jan/25/kantar-is-launching-kantar-media/ |archive-date= Aug 19, 2014 }}{{Third-party inline |date=June 2024}} In 2014, Kantar Media acquired a majority stake in the issued share capital of Precise Media Group in a £70 Million deal.{{cite web |title= WPP's Kantar buys Precise Media Group in £70m deal |date= 10 June 2014 |url= https://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/10889745/WPPs-Kantar-buys-Precise-Media-Group-in-70m-deal.html |publisher= The Telegraph |first1=Ashley |last1=Armstrong |access-date= 2015-03-23}} In the same year, Kantar Media acquired IBOPE Media, the main TV audience and ad investment measurement company in Brazil.{{Cite news|url=http://g1.globo.com/economia/midia-e-marketing/noticia/2014/12/kantar-do-grupo-wpp-adquire-controle-do-ibope-media.html|title=Kantar, do grupo WPP, adquire controle do Ibope Media|date=2014-12-17|work=Midia e Marketing |publisher=G1 |access-date=2017-04-07|language=pt-BR}}{{Third-party inline |date=June 2024}} Kantar Media has within it organizational subsidiaries, such as Kantar Media North America, which are legal corporate entities in their own right.{{Cite journal|last=Fry|first=Erika|date=1 February 2018|title=Super Bowl Ads Can't Save TV|url=|journal=Fortune|type=print mail distribution|pages=ppg. 10–11|issn=0015-8259|quote=...explains Manish Bhatia, CEO of Kantar Media North America.}}

In January 2022, Symphony Technology Group acquired Kantar Reputation Intelligence, a media monitoring and analysis subsidiary of Kantar. The deal was finalized on Dec 31, 2021 and the merged company will operate under the name Onclusive.{{Cite web|date=January 5, 2022|first=Sabrina|last=Sanchez|title=Symphony Technology Group acquires Kantar's Reputation Intelligence, PRgloo and Onclusive|url=https://www.prweek.com/article/1736637|access-date=2022-01-29|website=PR Week|language=en}}

In October 2022, Kantar reorganized to create a combined Creative & Media Solutions and appointed Steven Silvers to lead the newly created division.{{Cite web |title=Steve Silvers joins Kantar to lead Creative & Media Solutions |url=https://www.kantar.com/company-news/steve-silvers-joins-kantar-to-lead-creative-and-media-solutions |date=6 October 2022 |access-date=2023-07-21 |website=Kantar |language=en |url-status=live |archive-url= https://web.archive.org/web/20230721155403/https://www.kantar.com/company-news/steve-silvers-joins-kantar-to-lead-creative-and-media-solutions|archive-date= 2023-07-21 }}{{Third-party inline |date=June 2024}}

In June 2023, Kantar sold its Media Healthcare Research (KMHR) to M3 Global Research.{{Cite web |title=M3 Acquires Kantar Profiles – Health and Kantar Media Healthcare Research |url=https://www.m3global.com/kantar-acquisition.html |date=9 June 2023 |access-date=2023-07-21 |website=M3 Global Research |url-status=live |archive-url= https://web.archive.org/web/20230721140848/https://www.m3global.com/kantar-acquisition.html |archive-date=2023-07-21 }}{{Third-party inline |date=June 2024}}

Kantar Worldpanel (formerly TNS Worldpanel) runs continuous consumer panels and specializes in shopper behavior. The Worldpanel division measures and advises on consumer and shopper behaviour, offering insight-based consulting on clients' marketing and business strategies.{{Cite web|url=https://www.kantarworldpanel.com/global/Consumer-Panels|title=Consumer Panels |website=Kantar Worldpanel |access-date=2019-04-05}}{{Cite web|title=Kantar appoints Guillaume Bacuvier to lead Worldpanel Business|url=https://www.financialexpress.com/brandwagon/kantar-appoints-guillaume-bacuvier-to-lead-worldpanel-business/2329761/|access-date=2022-01-30 |website=The Financial Express|date=14 September 2021 |language=en |url-status=live |archive-url=https://web.archive.org/web/20220130152735/https://www.financialexpress.com/brandwagon/kantar-appoints-guillaume-bacuvier-to-lead-worldpanel-business/2329761/ |archive-date=2022-01-30 }}

Kantar Profiles (formerly Lightspeed) was founded in 2000 and is headquartered in Warren, New Jersey, United States. It provides online market research services, specializing in using the Internet as a data collection platform to provide research through building and maintaining panels subject to quality and representative sampling standards.

Specialty panels range across industry sectors such as financial services, health care, business-to-business, automotive, family and more. Kantar Profiles also provides custom panels to address specific client needs. In 2007, it conducted over 20 million online surveys for clients.{{citation needed|date=March 2019}}

In 2019, Kantar brought its global panels and sample offer together into a new respondent network, Kantar Profiles Network.{{Cite web |title=Kantar launches 'Kantar Profiles Network' |date= May 17, 2019 |url=https://www.exchange4media.com/marketing-news/kantar-launches-kantar-profiles-network-96819.html |access-date=2023-07-21 |website=exchange4media |language=en |url-status=live |archive-url=https://web.archive.org/web/20230721140844/https://www.exchange4media.com/marketing-news/kantar-launches-kantar-profiles-network-96819.html |archive-date= 2023-07-21 }} In 2023 as a part of its Health assets sale to M3 Global Research, Kantar also sold Kantar Profiles –Health division.

Kantar IMRB (formerly "IMRB International" and "Indian Market Research Bureau") is a multi-country market research, survey and business consultancy firm established in 1970 that offers a range of syndicated data and customized research services. With over 1200 employees, IMRB is one of the largest providers of market research in India in an industry estimated to be worth a minimum of $187 million. As the oldest extant market research company in India, IMRB has been responsible for establishing the first and only household panel, the first television audience measurement system and the first radio panel in the country.{{Cite news |last=Dasgupta |first=Pritha Mitra |title=TAM, IMRB to jointly launch TeleWeb |work=The Economic Times |url=https://economictimes.indiatimes.com/industry/services/advertising/tam-imrb-to-jointly-launch-teleweb/articleshow/49344573.cms |access-date=2022-01-30}} IMRB International's specialized areas are consumer markets, industrial marketing, business-to-business marketing, social marketing and rural marketing.

Millward Brown was founded in Leamington Spa, England in 1973 and acquired by WPP Group in 1990. In 2004, WPP backed Millward Brown acquired strategic marketing research and consulting firm, MaPS - Marketing and Planning Systems based at Boston{{Cite news |date=July 6, 2004 |title=Millward Brown acquires US marketing research firm |language=en |website=Campaign Live |url=https://www.campaignlive.com/article/millward-brown-acquires-us-marketing-research-firm/215574 |access-date=2022-01-29}} In 2015, the experts from MaPS were moved to Millward Brown Analytics.{{Cite web |title=Daily Research News Online no. 20454 - US Launch for New Millward Brown Analytics Unit |url=https://www.mrweb.com/drno/news20454.htm |access-date=2022-01-29 |website=MRWeb}} Kantar Millward Brown, now part of Kantar's Insights Division, is a global research agency specialising in advertising, marketing communications, media and brand equity research. Kantar Millward Brown works across a range of industries and categories, and has a number of specialist practices.

In 2008, Kantar TNS (Taylor Nelson Sofres) was acquired by WPP and included in Kantar. In February 2009, Kantar merged TNS and Research International.{{cite web |title=TNS and Research International combine strengths in custom research |url=http://www.wpp.com/wpp/press/2009/feb/23/tns-and-research-international-combine-strengths-in/ |access-date=2014-08-15 |publisher=WPP}}

In October 2004, three Kantar companies – Added Value, Icon Brand Navigation and Diagnostic Research – combined under the "Added Value" name.{{Cite web |title=Angus Porter to head Added Value – WPP |url=http://www.wpp.com/wpp/press/2005/sep/06/angus-porter-to-head-added-value/ |access-date=2017-04-07 |website=WPP |language=en}} Kantar Added Value focused on brand marketing, consumer insight, innovation and communications optimisation.

Kantar Futures offered subscription services and consulting regarding future trends. Formerly known as The Futures Company, Kantar Futures was formed through the integration of The Henley Centre, HeadlightVision, Yankelovich and TRU.{{cite web |title=Two leading research consultancies merge to form The Futures Company |url=http://www.wpp.com/wpp/press/2008/oct/14/two-leading-research-consultancies-merge-to-form/ |access-date=2014-08-19 |publisher=WPP}}

In 2014, Millward Brown acquired EffectiveBrands Holding B.V., a marketing strategy consulting firm headquartered in Amsterdam. Millward Brown merged EffectiveBrands with Millward Brown Optimor, its strategy consulting unit, to form Millward Brown Vermeer.

Kantar Health (now Kantar's Health Division) provides data, analytics, and research to the life sciences industry. As of December 2020, Cerner announced that it will acquire Kantar Health, acquisition is expected to close in the first half of 2021.{{Cite web |title=Clinical Publications |url=https://www.kantar.com/expertise/health/clinical-publications |access-date=2020-08-26 |website=Kantar |language=en}} On 1 April 2021 Cerner completed the acquisition of Kantar's Health Division and has re-branded to Cerner Enviza.{{Cite web |title=Health Division |url=https://www.kantar.com/north-america/health-division |access-date=2022-01-29 |website=Kantar |language=en-US}}

Kantar Public conducts research and evaluations and advises governments, the public sector, NGOs and NFPs on the delivery of public policy, programmes, services and communications to the public. In May 2022, Kantar announced the sale of Kantar Public businesses to private equity firm Trilantic Europe.{{cite web |date=10 May 2022 |title=Kantar announces agreement for sale of Kantar Public business to Trilantic Europe |url=https://www.kantarpublic.com/news-events/company-news/kantar-announces-agreement-for-sale-of-kantar-public-business-to-trilantic-europe |url-status=live |archive-url=https://web.archive.org/web/20220602101905/https://www.kantarpublic.com/news-events/company-news/kantar-announces-agreement-for-sale-of-kantar-public-business-to-trilantic-europe |archive-date=2 June 2022 |access-date=31 January 2023 |publisher=Kantar Public}} From 9 November 2023, Kantar Public became known as Verian.{{cite web |url=https://www.veriangroup.com/press-release/kantar-public-rebrands-globally-to-become-verian |title=Kantar Public rebrands globally to become Verian |access-date=26 May 2024}}

British Market Research Bureau Limited – BMRB, which was established in 1933, London, were acquired by the group in 2009 and merged into Kantar Public in 2016.{{cite web |title=About us |url=http://www.tns-bmrb.co.uk/about-us |access-date=16 June 2018 |publisher=Kantar Public}} The subsidiary TGI – Target Group Index of BMRB, which was established in 1969, was split and merged into the Kantar Media brand in 2009.{{cite web |title=TGI (Target Group Index) |url=https://www.djsresearch.co.uk/glossary/item/TGI-Target-Group-Index |access-date=16 June 2018 |publisher=DJS Research}}

In December 2019, the Kantar Group acquired the market research company Colmar Brunton Australia as part of its acquisition of WPPAUNZ's Data Investment Management division. In February 2020, Colmar Brunton in Australia was fully integrated into Kantar, with the Colmar Brunton brand being retired in Australia.{{cite web |date=4 February 2020 |title=Kantar announces strategic steps to scale client impact in Australia |url=https://www.kantar.com/company-news/kantar-announces-strategic-steps-to-scale-client-impact-in-australia/ |url-status=live |archive-url=https://web.archive.org/web/20221002060347/https://www.kantar.com/company-news/kantar-announces-strategic-steps-to-scale-client-impact-in-australia/ |archive-date=2 October 2022 |access-date=1 December 2020 |publisher=Kantar}} The following year, Kantar acquired Colmar Brunton's New Zealand parent company.{{cite news |date=30 June 2021 |title=Kantar and Colmar Brunton Integrate |work=Kantar New Zealand |url=https://www.kantarnewzealand.com/colmar-brunton-poised-for-strategic-growth-with-kantar-integration/ |url-status=live |access-date=28 January 2022 |archive-url=https://web.archive.org/web/20230126231233/https://www.kantarnewzealand.com/colmar-brunton-poised-for-strategic-growth-with-kantar-integration/ |archive-date=26 January 2023}}

In July 2021, Kantar completed the acquisition of its U.S. based rival Numerator (valued at $1.5 Billion) from Vista Equity Partners, aiming to strengthen its Worldpanel and Advertising Intelligence divisions with US and Canada in focus. The terms of deal were not disclosed.{{Cite news |last1=Barbaglia |first1=Pamela |last2=Holton |first2=Kate |date=2021-04-19 |title=EXCLUSIVE Britain's Kantar nears $1.5 billion deal to buy Vista-backed Numerator, sources say |language=en |work=Reuters |url=https://www.reuters.com/world/uk/exclusive-britains-kantar-nears-15-billion-deal-buy-vista-backed-numerator-says-2021-04-19/ |access-date=2022-01-29}}{{Cite web |title=Kantar acquisition of Numerator completes, creating a global leader in shopper behaviour |url=https://www.numerator.com/kantar-acquisition-numerator-completes-creating-global-leader-shopper-behaviour-kantar |access-date=2022-01-29 |website=Numerator}}

In January 2022, Kantar announced it had acquired MindIT, a spin-out from the University of Bologna that specializes in machine-learning algorithms and AI.{{Cite web |title=Kantar acquires Italian AI company MindIT {{!}} News |url=http://www.research-live.com/article/news/kantar-acquires-italian-ai-company-mindit/id/5094492 |access-date=2022-01-17 |website=Research Live |language=en}}

In April 2022, Kantar announced it had acquired the Copenhagen-based marketing measurement and optimization company, Blackwood Seven.{{Cite web |title=Kantar grows AI capabilities with new acquisition {{!}} News |url=http://www.research-live.com/article/news/kantar-grows-ai-capabilities-with-new-acquisition-/id/5098072 |access-date=2022-04-26 |website=Research Live |language=en}}

In May 2022, Kantar announced it had acquired Qmee.{{cite web |date=17 May 2022 |title=Kantar follows Public sale with Qmee purchase |url=https://www.consultancy.uk/news/31288/kantar-follows-public-sale-with-qmee-purchase |url-status=live |archive-url=https://web.archive.org/web/20220707043136/https://www.consultancy.uk/news/31288/kantar-follows-public-sale-with-qmee-purchase |archive-date=7 July 2022 |access-date=31 January 2023 |website=Consultancy.uk |publisher=Consultancy.org}} In August 2022, Kantar announced the acquisition of StepUp RGM to strengthen its existing XTEL division, revenue management solutions provider.{{Cite web |title=Kantar completes acquisition of StepUp RGM |url=https://www.kantar.com/uki/company-news/kantar-completes-acquisition-of-stepup-rgm |date=3 August 2022 |access-date=2023-07-21 |website=Kantar |language=en-GB}}

In Jan 2023, Kantar announced the acquisition of Kauza to augment its Worldpanel in the Nordics.{{Cite web |title=Kantar acquires Kauza to expand shopper expertise in the Nordics |url=https://www.kantar.com/company-news/kantar-acquires-kauza-to-expand-shopper-expertise-in-the-nordics |date=31 January 2023 |access-date=2023-07-21 |website=Kantar |language=en}}

In Jan 2023, Kantar Group announced the creation of a new group company, Vivvix by unifying the advertising intelligence businesses of Kantar and Numerator. The independent company was led by former Nielsen CRO Andrew Feigenson as CEO.{{Cite web |title=Vivvix {{!}} You Don't Need Data |url=https://info.kantarmedia.com/you-dont-need-data |access-date=2023-07-21 |website=info.kantarmedia.com |language=en |url-status=dead |archive-url=https://web.archive.org/web/20230721140848/https://info.kantarmedia.com/you-dont-need-data |archive-date= 2023-07-21 }}{{Cite web |last= |date=2023-01-18 |title=Kantar rebrands media intelligence unit, which now includes Numerator elements |url=https://adage.com/article/media/kantar-rebrands-its-media-intelligence-unit/2463811 |access-date=2023-07-21 |website=Ad Age |language=en}}

In Nov 2023, Vivvix was acquired by ad sales intelligence firm MediaRadar led by CEO Todd Krizelman.{{cite web | url=https://mediaradar.com/blog/mediaradar-acquires-kantar-groups-vivvix-to-offer-a-comprehensive-view-of-the-advertising-industry/ | title=MediaRadar Acquires Kantar Group's Vivvix to Offer a Comprehensive View of the Advertising Industry | date=2 November 2023 }}

{{Reflist}}

{{WPP}}

• [https://www.kantar.com/ Kantar Group Website]

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