Kashi (company)
{{short description|Food manufacturer}}
{{Infobox company
| name = Kashi
| logo = Kashi logo.svg
| type = Subsidiary
| genre = Breakfast cereals, snacks, entrées, waffles
| foundation = {{start date and age|1984}}
| founders = Philip Tauber
Gayle Tauber
| location_city = Solana Beach, California
| location_country = United States
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| parent = Kellogg's (2000–2023)
WK Kellogg Co (2023–present)
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| homepage = {{URL|kashi.com}}
| dissolved =
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}}
Kashi is a maker of whole grain cereals and other plant-based foods sourced from regular farming practices. Founded in La Jolla in 1984 by Phil and Gayle Tauber,{{Cn|date=December 2022}} the company became a subsidiary of Kellogg's in 2000, and produces about 100 products sold in the U.S. and Canada. Its original cereal, discontinued in 2021,{{cite tweet|number=1370858724764614656|user=KashiFoods|title=@KickinItReal We're so sorry but the 7 Whole Grain Puffs cereal has been discontinued😢If it's a great low sugar opt…|date=13 March 2021}} was identified by the tagline "Seven Whole Grains on a Mission". The name "Kashi" is a blended term derived from "kashruth", meaning kosher or pure food, and "Kushi", the last name of the founder of American macrobiotics, Michio Kushi. The creators of the brand, found meaning in the made-up-word as they explored nutrition from the needs of bodybuilders to those who were on macrobiotic diets.
History
Kashi was a pioneering brand from the health food co-ops to mainstream markets with their nutrition-based simple ingredients. Phil and Gayle Tauber started the company from their home and ran it privately for over 18 years as a family business.
Kashi's acquisition by Kellogg's in 2000 allowed the parent company to enter the market for natural and organic foods.
In 2005 Kashi acquired Stretch Island Fruit Co, a producer of fruit strips and fruit chews. In 2008 Kashi acquired Bear Naked Granola, a producer of granola and bars. Both brands currently operate out of Kashi's headquarters in Solana Beach, California.{{Cite news|last=Gasparro|first=David Kesmodel And Annie|date=2015-09-01|title=Inside Kellogg's Effort to Cash In on the Health-Food Craze|language=en-US|work=Wall Street Journal|url=https://www.wsj.com/articles/inside-kelloggs-effort-to-cash-in-on-the-health-food-craze-1441073082|access-date=2021-03-23|issn=0099-9660}}{{Cite web|last=Adamson|first=Allen|title=Suggestions For Bezos: The Right Way To Acquire Smaller Brands|url=https://www.forbes.com/sites/allenadamson/2013/08/12/suggestions-for-bezos-the-right-way-to-acquire-smaller-brands/|access-date=2021-03-23|website=Forbes|language=en}}{{Cite web|title=Natural Products INSIDER|url=https://www.naturalproductsinsider.com/|access-date=2021-03-23|website=www.naturalproductsinsider.com}}{{Cite web|title=Global Food Industry News {{!}} Market Research and Reports - just-food|url=https://www.just-food.com/|access-date=2021-03-23|website=www.just-food.com}}{{Cite news|last=Spiegel|first=Jan Ellen|date=2008-01-27|title=Faith in Granola Earned Its Makers Millions|language=en-US|work=The New York Times|url=https://www.nytimes.com/2008/01/27/nyregion/nyregionspecial2/27granolact.html|access-date=2021-03-23|issn=0362-4331}}
In 2007, Kashi acquired Bear Naked food company.{{cite news|url=https://money.cnn.com/2008/02/05/smbusiness/bear_naked.fsb/index2.htm|title=CNN-Bear Naked | date=February 5, 2008 | access-date=April 26, 2010 | first=Jessica | last=Harris}}
In April 2012, Kashi announced it would remove GMOs from all its existing GOLEAN cereals and Kashi Chewy Granola Bars by the end of 2014. It later announced all its products would be Non-GMO Project Verified by the summer of 2016.{{Cite news|url=https://www.wsj.com/articles/does-organic-food-taste-as-virtuous-if-it-goes-mass-market-1426618298|title=Does Organic Food Taste as Virtuous If It Goes Mass Market?|first=Sarah|last=Nassauer|newspaper=Wall Street Journal |date=March 17, 2015|via=www.wsj.com}}
When the Kellogg Company was split into two companies in October 2023, Kashi became a unit of WK Kellogg Co.https://www.wkkellogg.com/en-us/our-foods/our-brands/kashi.html {{Bare URL inline|date=August 2024}}
=Location=
Kellogg's moved Kashi's operations to Battle Creek, Michigan, in 2013, to consolidate with its other cereal brands. But after sales declines in 2014, the parent company moved the business back to southern California in Solana Beach to help it realign with the health food community. At that time, Kashi was established as a stand-alone natural food business and would continue to encompass the Bear Naked and Stretch Island Fruit Co. brands. A team, headed by CEO David Denholm, who led Kashi in the 2000s, is now running the company as a standalone business. Kashi remains one of the largest natural foods businesses in the United States and the world.{{Cite web|url=https://www.sandiegouniontribune.com/business/restaurants/sdut-kashi-leaving-kellogg-returning-la-jolla-2014aug08-story.html|title=Kashi returning to La Jolla|date=August 8, 2014|website=San Diego Union-Tribune}}{{Cite web|url=https://www.foodbusinessnews.net/articles/4585-kellogg-installs-new-leadership-for-cereal-kashi-businesses|title=Kellogg installs new leadership for cereal, Kashi businesses|website=www.foodbusinessnews.net}}{{Cite web|url=https://www.supermarketnews.com/kellogg-co/kellogg-returns-kashi-stand-alone-business|title=Kellogg returns Kashi to stand-alone business|date=September 15, 2014|website=Supermarket News}}
Controversies
File:Kashi Chocolate Almond Sea Salt bar, Jan 2020.jpg
In April 2012, a grocer in Rhode Island found out Kashi used genetically engineered, non-organic ingredients, and pulled Kashi products from his store's shelves and later posted pictures and notification through social networking tools. Some customers began to call into question Kellogg's use of the term "natural" on Kashi product labels.{{cite news |url=https://www.usatoday.com/money/industries/food/story/2012-04-29/kashi-natural-claims/54616576/1 |work=USA Today |title=Kashi cereal's 'natural' claims stir anger |first=Elizabeth |last=Weise |date=April 29, 2012 |access-date=April 30, 2012}} Kashi's general manager responded by stating, "The FDA has chosen not to regulate the term 'natural'."
In 2012, the parent company of Kashi, the Kellogg Company, donated $790,000 to the NO on Prop. 37 campaign, which asked voters if they wanted foods containing genetically modified organisms to be labeled in California.{{cite web|url=https://www.motherjones.com/environment/2012/10/california-prop-37-monsanto-gmo-labeling|title=Could Prop. 37 Kill Monsanto's GM Seeds?|work=Mother Jones}}{{Cite web|url=https://ballotpedia.org/California_Proposition_37,_Mandatory_Labeling_of_Genetically_Engineered_Food_Initiative_(2012)|title=California Proposition 37, Mandatory Labeling of Genetically Engineered Food Initiative (2012)|website=Ballotpedia}}
In 2013 it was reported that Kashi was being sued for claiming their products as "all natural" or "nothing artificial".{{cite press release|url=http://www.prnewswire.com/news-releases/purchasers-of-kashi-or-bear-naked-food-products--in-california--may-be-affected-by-class-actions-lawsuits-announces-feinstein-doyle-payne--kravec-llc-230825151.html|title=Purchasers of Kashi or Bear Naked Food Products--in California--may be affected by class actions lawsuits, announces Feinstein Doyle Payne & Kravec LLC|last=LLC|first=Feinstein Doyle Payne & Kravec|website=Prnewswire.com|access-date=2016-08-15}} The Court certified the following two Classes:
1) California "Nothing Artificial" Class: All California residents who purchased Kashi Company's food products on or after August 24, 2007 in the State of California that were labeled "Nothing Artificial" but which contained one or more of the following ingredients: Pyridoxine Hydrochloride, Alpha-Tocopherol Acetate and/or Hexane-Processed Soy ingredients. The Court excludes from the class anyone with a conflict of interest in this matter.
2) California "All Natural" Class: All California residents who purchased Kashi Company's food products on or after August 24, 2007 in the State of California that were labeled "All Natural" but which contained one or more of the following ingredients: Pyridoxine Hydrochloride, Calcium Pantothenate and/or Hexane-Processed Soy ingredients.{{citation needed|date=September 2017}}
References
{{Reflist}}
External links
- {{Official website}}
- {{Cite web |url=http://www.law.com/sites/articles/2014/05/12/kashi-co-settles-all-natural-claims/?slreturn=20140413013650 |title=Kashi Co. Settles 'All Natural' Claims |first=Laura |last=Castro |publisher=law.com |date=May 12, 2014 |access-date=May 13, 2014}}
{{WK Kellogg Co}}
Category:1984 establishments in California
Category:2000 mergers and acquisitions
Category:American companies established in 1984
Category:Companies based in San Diego County, California
Category:Food and drink companies established in 1984