Kayfabe#Faces and heels

Kayfabe is a shorthand term that involves acknowledging the staged, scripted nature of professional wrestling, as opposed to a competitive sport, despite being presented as authentic. Initially, people "in the business" (either wrestlers or those working behind the scenes) used the term kayfabe as a code among those in the wrestling profession, discussing matters in public without revealing the scripted nature.{{cite web|url=http://www.johnlisterwriting.com/verbatim.html |title=The clandestine jargon of professional wrestling |archive-url=https://web.archive.org/web/20081015060222/http://www.johnlisterwriting.com/verbatim.html |archive-date=October 15, 2008 |access-date=April 8, 2017 |first=John |last=Lister |url-status=dead }} As a concept, kayfabe involves both the fact that matches are scripted and that wrestlers portray characters for their shows. Unlike actors who portray their characters only when on set or on stage, professional wrestlers often stay "in character" outside the shows, especially when interacting with fans, trying to preserve the illusion of professional wrestling. In contrast, something that is not kayfabe, be it a fight or a statement, is referred to as a "shoot".

{{Blockquote|text=I remember the guy who would bring our jackets back to the dressing room. Every time he did, someone would yell "Kayfabe." ... Then one night, the guy decided to stand up for himself and told the whole dressing room: "I don't mind the yelling, but I want to let you know that my name is not Kayfabe. It's Mark." ... What he didn't know is that wrestlers called people outside of the business "marks"—that's why we were yelling kayfabe in the first place.|author=Pat Patterson|source=describing his interaction with a ring attendant in the Pacific Northwest Wrestling territory during the early 1960s.{{Cite book|last1=Patterson|first1=Pat|author-link1=Pat Patterson (wrestler)|last2=Hébert|first2=Bertrand|title=Accepted|date=2016|publisher=ECW Press|location=Toronto|isbn=978-1-77041-293-4|pages=67–68}}}}

The term kayfabe was often used as a warning to other wrestlers that someone who was not "in the know" was in the vicinity. This could include wrestlers' family members who had not been clued into the scripted nature of professional wrestling. An example of kayfabe being kept even from family members was illustrated in an article describing how in the 1970s, the wife of James Harris (known under the ring name Kamala) was celebrating that her husband had just won a $5,000 prize ({{Inflation|index=US|value=5000|start_year=1975|r=-3|fmt=eq|cursign=$}}) as he won a battle royal, not realizing that the prize money was simply a storyline or kayfabe.{{cite news | first=John | last=Lister | title=Battle Lines | work=Fighting Spirit Magazine! | pages=16–19 | year=2011 | location=United Kingdom}}

The term kayfabe itself can be used in a variety of contexts, as an adjective, for instance, when referring to a "kayfabe interview", where the person being interviewed remains "in character", or when describing someone as a "kayfabe girlfriend", implying that she is playing a role, but is not actually romantically involved with that particular person. A person can also be said to be "kayfabing" someone, by presenting storylines and rivalries as real.

According to the Oxford English Dictionary, the earliest known written evidence of the word "kayfabe" is from the Wrestling Observer Newsletter Yearbook for 1988, although the term is believed to be much older. Though the origin is not known with certainty, varied sources offer some possibilities.{{Citation needed|date=August 2024}}

According to the Merriam-Webster Dictionary kayfabe could also be carny-speak for "be fake" which is supported by Chael Sonnen, or the phrase could be the Latin cavēre for "to keep cave" which is slang for "to keep care" or "beware" and also the origin for the French term qui vive to be vigilant before battle.{{cite web |title='Kayfabe': It's Illusive and Elusive |url=https://www.merriam-webster.com/wordplay/word-origin-kayfabe |website=Merriam Webster |access-date=16 October 2024 |language=en}}{{Citation |title=Johnny Walker, 'I was losing my mind' | date=24 October 2023 |url=https://www.youtube.com/watch?v=UvYJkpu0gZU |access-date=2023-10-25 |language=en}} The phrase "keep cavey" was also used by Jews in East London between World War I and World War II which could have been corrupted to the current form by US promoters and wrestlers at that time.

Professional wrestling has been staged from the time it was a sideshow attraction; the scripted nature of the performances has been hinted at over time. In 1934 a show held at Wrigley Field in Chicago billed one of the matches as "the last great shooting match", subtly disclosing that the other matches were kayfabe (in reality, even the "shooting" match was scripted). In 1957, comedian Groucho Marx described watching wrestlers "practice their match", hinting at the scripted nature of professional wrestling.{{Cite episode |title=Ralph "Red" Berry |series=You Bet Your Life |date=19 December 1957 |url=http://www.ovguide.com/tv_episode/you-bet-your-life-season-8-episode-11-5711-hand-2449331 |network=Bravo |season=8 |number=11 |last=Marx |first=Groucho (host)}} The amendments to the Communications Act of 1934, passed following the quiz show scandals in 1960, prohibited the televising of scripted contests but specifically only prohibited the rigging of games of chance or intellectual skill or knowledge, and thus rigged athletic competitions were still arguably legal to televise.{{USPL|86|752|Communications Act Amendments, 1960}}

Although the scripted nature of professional wrestling was an open secret, it was not generally acknowledged by people in the business. Often wrestlers and promoters would make sure that on-screen rivals were not seen eating or traveling together between shows and so on. There were a few occasional mistakes at the time, such as an incident in 1987 in which police arrested The Iron Sheik and Hacksaw Jim Duggan, supposed rivals in an upcoming match at Madison Square Garden, together in a car drinking and carrying cocaine.{{Cite web |last=Associated Press |date=1987-05-28 |title=Two Professional Wrestlers Arrested On Drug Charges; Suspended |url=https://apnews.com/article/eca94e958509fcd2842cc0a384056ae3 |url-status=dead |archive-url=https://web.archive.org/web/20201104042446/https://apnews.com/article/eca94e958509fcd2842cc0a384056ae3 |archive-date=2020-11-04 |access-date=2021-04-24 |website=Associated Press}} The first public acknowledgment by a major insider of the staged nature of professional wrestling came in 1989 when World Wrestling Federation owner Vince McMahon testified before the New Jersey State Senate that wrestling was not a competitive sport. The admission on McMahon's part was to avoid interference from state athletic commissions and to avoid paying the taxation some states placed on income from athletic events held in that state, as well as to avoid the need to meet the requirement of having to employ medical professionals standing by, as was generally mandatory for legitimate contact sports involving substantial possibility of injury.{{cite web |url=http://slam.canoe.ca/Slam/Wrestling/Bios/mcmahon-vince.html |title=Vince McMahon |last=Milner |first=John |work=Slam! Sports |publisher=Canadian Online Explorer |access-date=July 16, 2014 |archive-date=June 29, 2012 |archive-url=https://archive.today/20120629092345/http://slam.canoe.ca/Slam/Wrestling/Bios/mcmahon-vince.html |url-status=usurped }} The era of professional wrestling since then has been described by Abraham Josephine Riesman as "neokayfabe", in which storylines can become real life and vice versa, thus blurring the distinction between fact and fiction and giving the audience complicity in creating the spectacle.{{Cite news |last=Riesman |first=Abraham Josephine |date=2023-02-26 |title=Opinion {{!}} The Best Way to Explain the G.O.P. Is Found in the W.W.E. |language=en-US |work=The New York Times |url=https://www.nytimes.com/2023/02/26/opinion/vince-mcmahon-wwe-trump-kayfabe.html |access-date=2023-02-28 |issn=0362-4331}}

{{main|Face (professional wrestling)|Heel (professional wrestling)}}

There are two broad categories of wrestler characters: faces and heels.

Faces, short for "babyfaces", are hero-type characters whose personalities are crafted to elicit the support of the audience through traits such as humility, patriotism, a hard-working nature, determination, and reciprocal love of the crowd. Faces usually win their matches on the basis of their technical skills and are sometimes portrayed as underdogs to enhance the story.{{Citation needed|date=August 2024}}

Heels are villainous or antagonistic characters, whose personalities are crafted to elicit a negative response from the audience. They often embrace traditionally negative traits such as narcissism, egomania, unprompted rage, sadism, and general bitterness. Though not as prevalent today, xenophobic ethnic and racial stereotypes, in particular, those inspired by the Axis powers of World War II and Communist countries during the Cold War era, were commonly used in North American wrestling as heel-defining traits. Another angle of a heel could be approached from a position of authority; examples include Big Boss Man, a corrections officer; Mike Rotunda as Irwin R. Schyster, a federal tax collector; Jacques Rougeau wearing RCMP-inspired dress as The Mountie; and Glenn Jacobs (who would later become famous as Kane) as Isaac Yankem, a dentist. Heels can also be other characters held in low esteem by the public such as a repossession agent (a role played by Barry Darsow as Repo Man). Heels typically inspire boos from the audience and often employ underhanded tactics, such as cheating and exploiting technicalities in their fighting strategies, or using overly aggressive styles to cause (the perception of) excess pain or injury to their opponents.{{Citation needed|date=August 2024}}

A wrestler may change from face to heel (or vice versa) in an event known as a turn, or gradually transition from one to the other over the course of a long storyline. Wrestlers like André the Giant, Roddy Piper, Hulk Hogan, and "Macho Man" Randy Savage could work across the entire spectrum and often gain new fans as a result of each "turn".{{Citation needed|date=August 2024}}

Matches are usually organized between a heel and a face, but the distinction between the two types may be blurred as a given character's storyline reaches a peak or becomes more complicated. In recent years, several wrestlers became characters that were neither faces nor heels, but somewhere in between—or alternating between both—earning them the term "tweener", reflecting the rise in popular culture of the concept of the antihero; such characters often display the underhand tactics and aggression of a traditional heel, but do so in ways sympathetic to the audience, or within the confines of some internal code e.g. only fighting obvious heel characters, criticizing authority figures. Particularly successful tweeners can find over time that they are enthusiastically adopted as "faces" by the audience without changing their tweener or antihero characterization e.g. Stone Cold Steve Austin and Shawn Michaels.{{Citation needed|date=August 2024}}

Despite the wrestlers' character settings, the crowd may not react accordingly. This may be due to booking issues or a particular crowd's tendency to react positively to heels, and negatively (or at least in an indifferent manner) to faces. A strong audience reaction against the original push of a character can occasionally lead to booking a "turn" where the character begins to act in line with the audience's reaction; this can help reset a character with an audience, as occurred when the audience widely rejected a traditional "face" character, Rocky Maivia, who transitioned the character with huge success to a "heel" as The Rock.{{Citation needed|date=August 2024}}

The divide can also be separated by fan demographics: where older male fans may tend to cheer for heels and boo the faces, kids and female fans may cheer for faces and boo the heels, as it happened with wrestlers like John Cena and Roman Reigns.{{Citation|last=WrestletalkTV|title=Does WWE Have A Babyface Problem? {{!}} WrestleTalk Opinion|date=2017-12-10|url=https://www.youtube.com/watch?v=zI9Mx6xNaIs|access-date=2017-12-11}}{{Citation|last=WrestletalkTV|title=John Cena Says Roman Reigns, Seth Rollins & Dean Ambrose Were More Successful As The Shield|date=2017-12-13|url=https://www.youtube.com/watch?v=2qr_gCxi1FM |archive-url=https://ghostarchive.org/varchive/youtube/20211221/2qr_gCxi1FM |archive-date=2021-12-21 |url-status=live|access-date=2017-12-14}}{{cbignore}}

Kayfabe, while not referred to as such, has existed in other areas of show business, especially in feuds. For instance, the feuds between comedians Jack Benny and Fred Allen, and comedian/actor Bob Hope and singer/actor Bing Crosby were totally fake; in real life, Benny and Allen were best friends while Hope and Crosby were also close friends. A more recent example is the satirical feud between talk show host Jimmy Kimmel and actor Matt Damon, which has been a running joke on Jimmy Kimmel Live! for many years and was even referenced when Kimmel hosted the 89th Academy Awards. Other examples of kayfabe rivalries include that between Dwayne Johnson and Kevin Hart,{{cite web|url=https://www.mensjournal.com/entertainment/the-rock-kevin-hart-feud-instagram-posts|title=The Best Instagram Posts From Dwayne Johnson's 'Feud' With Kevin Hart | publisher= Men's journal | author=Matthew Jussim | date=July 8, 2019 }} and that of Hugh Jackman and Ryan Reynolds.{{cite web | url= https://www.cinemablend.com/news/2570006/the-history-of-hugh-jackman-and-ryan-reynolds-faux-feud-explained | title=The History Of Hugh Jackman And Ryan Reynolds' Faux Feud Explained | author=Philip Sledge | date= September 30, 2022}}

It has long been claimed that kayfabe has been used in American politics, especially in election campaigns, Congress, and the White House. In interviews as Governor of Minnesota, former wrestler Jesse Ventura often likened Washington to wrestling when he said that politicians "pretend to hate each other in public, then go out to dinner together".{{citation needed|date=June 2023}} In 2023, Abraham Josephine Riesman's book Ringmaster: Vince McMahon and the Unmaking of America argued that strategies of the Republican party closest to Donald Trump can be explained by kayfabe.{{cite magazine | magazine=Politico | url=https://www.politico.com/news/magazine/2023/03/24/trump-wrestling-mcmahon-villain-election-00088590 | date= March 24, 2023 | author=Michael Kruse | title=How Pro Wrestling Explains Today's GOP}}

An example of kayfabe being broken outside of professional wrestling was in 2004, during the I Love Bees alternative reality game used to promote Halo 2, when one of the calltakers who voiced the AI that had hacked the website in the game's storyline broke character to tell a caller to run to safety since he was in the middle of Hurricane Ivan.{{Cite magazine |author=WIRED Staff |title=I Love Bees Game a Surprise Hit |language=en-US |magazine=Wired |url=https://www.wired.com/2004/10/i-love-bees-game-a-surprise-hit/ |access-date=2023-12-06 |issn=1059-1028}}

In response to a request for suggestions of the single scientific concept with the greatest potential to enhance human understanding, Eric Weinstein proposed the system of kayfabe:{{Cite web |url=https://www.edge.org/response-detail/11783 |title=2011 : WHAT SCIENTIFIC CONCEPT WOULD IMPROVE EVERYBODY'S COGNITIVE TOOLKIT? - Kayfabe |first=Eric R. |last=Weinstein |date=2011 |work=Edge.org |accessdate=2020-04-05 }} {{blockquote|"If we are to take selection more seriously within humans, we may fairly ask what rigorous system would be capable of tying together an altered reality of layered falsehoods in which absolutely nothing can be assumed to be as it appears. Such a system, in continuous development for more than a century, is known to exist and now supports an intricate multi-billion dollar business empire of pure hokum. It is known to wrestling's insiders as 'Kayfabe'."}}

Kayfabe concepts have also been incorporated into competition TV series in which contestants interact with paid actors who remain in character throughout. In the case of the late-2000s The Joe Schmo Show, the basic premise was the contestants were unaware they were surrounded by actors (with the actors intentionally breaking kayfabe at the conclusion and, sometimes, unintentionally during production.During taping of the second season, accidental kayfabe breaks by cast members led one contestant to correctly deduce the show was fake; she subsequently became a cast member and maintained kayfabe for the still-unaware second contestant.). A mystery-themed competition series from 2001, Murder in Small Town X saw contestants roaming around a real-life town in Maine as part of an ongoing storyline, interacting with actors who maintained kayfabe throughout.{{citation needed|date=June 2023}}

Writing for Wired, Cecilia D'Anastasio describes VTubing as "digital kayfabe". Brennan Williams, who wrestled under WWE as Mace at the time of the interview, and who also streams as the VTuber JiBo, opined that wrestling personas and VTuber avatars are "literally the same thing".{{Cite magazine |last=D'Anastasio |first=Cecilia |title=He's a WWE Star and a Vtuber. Those Worlds Aren't So Different |url=https://www.wired.com/story/brennan-williams-mace-jibo-wwe-vtubing/ |access-date=2024-06-21 |magazine=Wired |language=en-US |issn=1059-1028}}

The fictional conglomerate Vought International from the Amazon Prime TV series The Boys appears on several social media platforms, posting in-universe content as newscasters from the show. Like the show, the accounts parody current political and cultural events, such as U.S. President Donald Trump's McDonald's visit in Pennsylvania, the Spotify viral marketing campaign Spotify Wrapped and the Super Bowl.{{Cite web |url=https://www.tvinsider.com/1080621/the-boys-social-media-vought-international-best-videos-posts/ |title='The Boys': No One Is Doing Social Media Like the Prime Video Series |author=Juliet McAlee |date=February 19, 2023}} Many comments on Vought International posts are from fans of the show participating in kayfabe, posting about the main characters as if they themselves are civilians in the show.{{Cite Instagram |title=Vought International {{Pipe}} Instagram |user=voughtintl |postid=DF3XB01TTrP |date=February 9, 2025}}

In the WWE Universe era, the crowd also can be spontaneously used, mostly as a heel, either to distract promo, build more heat to heels, or used to distract referees on their count-outs to force a result, even when they have no physical power or rights to fight the wrestlers.{{Citation|last=The WWE Insider|title=Elias responds to the crowd from Chicago screaming CM Punk Chants|date=2017-12-26|url=https://www.youtube.com/watch?v=COjpic6Gvmg|access-date=2018-01-03}}{{cbignore}}{{Dead YouTube link|date=February 2022}} Wrestlers can only react by shooting on them, either as scripted or as an improvisation. At WrestleMania 34, a 10-year-old boy named "Nicholas" was hand-picked by Braun Strowman as his tag-team partner for the WWE Tag Team title match. Strowman and Nicholas won the Tag-Team title, but it was later revealed that Nicholas is the son of the match referee, John Cone.{{Cite news|url=http://www.prowrestlingsheet.com/nicholas-john-cone-son-wwe/#.WssoPbU5YdU|title=Raw Tag Team Champion Nicholas is Referee John Cone's Son|date=2018-04-08|work=Pro Wrestling Sheet {{!}} Insider Wrestling News and Reports|access-date=2018-04-09|language=en-US}}

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• {{cite web|url=http://www.doubletongued.org/index.php/dictionary/kayfabe/|title=Kayfabe|last1=Barrett|first1=Grant|date=April 21, 2005|work=A Way with Words|access-date=August 16, 2012}} (Information about the origin of the word.)
• {{cite web|url=https://slamwrestling.net/index.php/2017/10/14/mat-matters-kayfabe-isnt-dead/|title=Mat Matters: Kayfabe isn't dead|author=Shergill, Raja|date=October 10, 2017|publisher=SLAM Wrestling|access-date=October 15, 2017}}
• {{cite web|url=https://www.cbc.ca/radio/ideas/pro-wrestling-kayfabe-1.6571027|title=Pro wrestling isn't fake, it's 'Kayfabe'|last1=Lazin-Ryder|first1=Matthew|date=April 17, 2023|work=CBC Ideas|access-date=August 16, 2012}}

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