Kaymu.pk
{{short description|Former Pakistani e-commerce portal}}
{{Infobox website
| name = Kaymu.pk
| logo = KaymuPakistan.png
| screenshot = Kaymu screenshot.png
| screenshot_size = 250px
| caption = The homepage of Kaymu
| type = Private
| location =
| industry = Retail, Ecommerce, Online Marketplace
| services = Online shopping
| language = English
| current_status = Merged into Daraz
| foundation = 2013
| key_people =
| area_served = Pakistan
| num_employees = 300
| url = {{url|kaymu.pk}} (inactive)
}}
Kaymu Pakistan was an e-commerce portal based in Pakistan.{{cite news|url=http://www.dailytimes.com.pk/entertainment/29-Jan-2014/a-much-needed-e-shop-kaymu-is-more-than-food-and-fashion|title=Kaymu.pk is another venture for Rocket Internet|work=Daily Times}} In July 2016 Rocket Internet merged ecommerce site Kaymu into Daraz.{{cite news|last1=Husain|first1=Osman|title=Tech in Asia - Connecting Asia's startup ecosystem|url=https://www.techinasia.com/daraz-kaymu-merge|accessdate=22 October 2017|work=Tech in Asia|date=24 June 2016}}{{Cite news|url=https://www.pakistantoday.com.pk/2016/06/25/daraz-kaymu-join-hands-to-get-360-degree-ownership-of-e-commerce-market/|title=Daraz, Kaymu join hands to get '360 degree ownership' of e-commerce market |work=Pakistan Today|access-date=2019-08-31}} Kaymu stopped its operations officially in Pakistan on 5 July 2017.
History
Initially launched as Azmalo.pk in January 2013,{{cite news|url=http://archives.dailytimes.com.pk/business/07-Jun-2013/a-new-era-for-online-shopping-in-pakistan|title=Azmalo.pk joins the online shopping trend in Pakistan|work=Daily Times|archiveurl=https://web.archive.org/web/20140315052819/http://archives.dailytimes.com.pk/business/07-Jun-2013/a-new-era-for-online-shopping-in-pakistan|archivedate=15 March 2014}} Rocket Internet rebranded the company as Kaymu.pk in September 2013,{{cite web|url=https://www.techinasia.com/kaymu-ecommerce-marketplace-frontier-markets|title=Kaymu.pk first launched under the name Azmalo before it rebranded to Kaymu|work=Tech in Asia}} aligning the venture with the global company brand that currently spans 3 continents, Asia, Africa and Europe.{{cite web|url=https://www.rocket-internet.com/companies/kaymu|website=Rocket Internet|title=Kaymu Global on Rocket Internet Website}} Kaymu Pakistan was initially managed by Managing Director Asia Region{{cite news|url=http://articles.economictimes.indiatimes.com/2014-08-26/news/53243543_1_pakistan-business-sri-lanka-startups|archive-url=https://web.archive.org/web/20140829000348/http://articles.economictimes.indiatimes.com/2014-08-26/news/53243543_1_pakistan-business-sri-lanka-startups|url-status=dead|archive-date=August 29, 2014|title=Ahmed H Khan, MD, Rocket Internet|work=The Economic Times}} Ahmed H. Khan{{cite news|url=http://www.brecorder.com/company-news/601:/1184238:pakistan-is-the-hub-of-kaymus-asia-operations-md-kaymucom-asia-region/?date=2014-05-19|title=Pakistan is the hub of Kaymu's Asia operations: MD Kaymu.com, Asia region|work=Business Recorder|access-date=2015-05-18|archive-date=2016-03-09|archive-url=https://web.archive.org/web/20160309184722/http://www.brecorder.com/company-news/601:/1184238:pakistan-is-the-hub-of-kaymus-asia-operations-md-kaymucom-asia-region/?date=2014-05-19|url-status=dead}} followed by co-founders and Managing Directors Kaymu Asia - Christian Schröder{{cite news|url=http://www.khaleejtimes.com/article/20140729/ARTICLE/307299984/1036|title=Christian Schröder speaks to Khaleej Times|work=Khaleej Times}} and Niroshan Balasubramaniam{{cite news|url=http://www.thedailystar.net/business/kaymu-eyes-expansion-amid-boom-online-shopping-133729|title=Niroshan Balasubramaniam speaks to The Daily Star|work=The Daily Star|date=28 August 2015 }} respectively. Kaymu's online shopping operations in Pakistan were led by Adam Dawood{{cite news|url=http://www.thenews.com.pk/print/85006-Kaymupk-enters-wholesale-business|title=Adam Dawood speaks to The News|work=The News International}} as country manager from August 2014 to January 2016 followed by Ali Zain Sheikh {{cite news|url=http://www.thenews.com.pk/latest/100429-Kaymupk-celebrates-anniversary|title=Kaymu.pk celebrates three years of operations in Pakistan,|work=The News International}} till March 2017.
The idea behind the founding of Kaymu in Pakistan was to facilitate online buying and selling through a single platform. At the time of Kaymu's launch in Pakistan, OLX was already operating in the country as an online classifieds website. The idea of a managed online marketplace that would be providing seller rating and facilitating buyers via cash on delivery{{cite news|url=http://www.dailytimes.com.pk/entertainment/29-Jan-2014/a-much-needed-e-shop-kaymu-is-more-than-food-and-fashion|title=Cash-on-Delivery (COD) payment methods account for more than 95 percent of online purchases in Pakistan.|work=Daily Times}} received good response from the local community. Kaymu Pakistan now serves as a platform that offers consumer to consumer (C2C) as well as business to consumer (B2C){{cite news|url=http://www.dawn.com/news/1120598|title=Kaymu, a C2C (consumer-to-consumer) and B2C (business-to-consumer) online marketplace|work=Dawn|date=21 July 2014 }} services across the country.
Kaymu launched smartphone apps for Android,{{cite news|url=http://www.dailytimes.com.pk/business/24-Oct-2014/kaymu-launches-online-shopping-app-in-pakistan|title=Kaymu.pk Launched its Android App|work=Daily Times}} iOS and Blackberry{{cite news|url=http://www.brecorder.com/company-news/235/1210171/?format=pdf|title=Kaymu.pk launched mobile apps for Android, iOS and Blackberry|work=Business Recorder|access-date=2017-09-11|archive-date=2016-10-24|archive-url=https://web.archive.org/web/20161024210928/http://www.brecorder.com/company-news/235/1210171/?format=pdf|url-status=dead}} devices in 2014 and 2015, respectively.
Funding
In April 2014, Ooredoo, a Qatar-based Telecommunications Company (formerly known as QTel) joined hands with Rocket Internet.{{cite news|url=http://nation.com.pk/business/25-Apr-2014/cororate-corner|title=Rocket Internet partnered with Ooredoo Q.S.C a Qatar-based telecom|work=The Nation}} The founding of APACIG resulted in additional funding from Ooredoo.{{cite news|url=http://www.dailytimes.com.pk/business/28-Apr-2014/rocket-internet-and-ooredoo-s-collaboration-to-bring-investment|title=Ooredoo and Rocket Internet Partner to Develop Online Businesses in Asia|author=Daily Times|work=dailytimes.com.pk}}
Rocket Internet in Pakistan
The German internet company Rocket Internet took an initial step into Pakistan's e-commerce sector with the establishment of Daraz.pk in July 2012.{{cite web|url=https://www.techinasia.com/rocket-internet-pakistan-fashion-estore-daraz-gets-1000-orders-per-day/|website=Tech in Asia|accessdate=15 June 2015|title=Rocket Internet Fashion E-Store daraz gets 1000 orders per day}} Following a positive reception in Pakistan with its first e-commerce venture, Rocket Internet expanded its operations in Pakistan to over 30 active websites in 2015, the widest known being Kaymu.pk, Foodpanda.pk and Daraz.pk.{{cite news|url=http://nation.com.pk/sunday-plus/28-Dec-2014/smart-moves-in-it-telecom-sector|title=Rocket Internet in Pakistan|work=The Nation|date=8 January 2015}} In a recent development, one of the ventures of Rocket internet in Pakistan has been acquired by Alibaba.{{cite web|url=https://dnd.com.pk/alibaba-has-successfully-acquired-daraz-in-pakistan/141990|title=Alibaba Acquired Daraz|work=dnd.com.pk|date=8 May 2018}}
Marketplace model
An apparent drawback Kaymu faces is the inability to gauge the quality of products listed by the sellers. Some of these products are illegally copied games and programs being listed as genuine copies.{{cite web|url=http://propakistani.pk/2014/10/01/pirated-software-games-make-kaymu-pk-rocket-internet/|website=propakistani.pk|accessdate=1 October 2014|title=Pirated Software and Games Make it to Kaymu.PK of Rocket Internet|date=October 2014 }}
See also
References
{{reflist}}
Category:Online retailers of Pakistan
Category:Retail companies established in 2013
Category:Internet properties established in 2013
Category:Retail companies disestablished in 2016
Category:Internet properties disestablished in 2016
Category:Defunct Pakistani websites
Category:2013 establishments in Pakistan