Keep It Movin'
{{Infobox song
| name = Keep It Movin'
| cover =
| alt =
| type = promotional single
| artist = Halle and Phylicia Pearl Mpasi
| album = The Color Purple (Original Motion Picture Soundtrack)
| released = {{start date|2023|11|11}}
| recorded =
| studio =
| genre = R&B
| length = {{Duration|m=3|s=52}}
| label = Gamma
| writer = *Brittany Coney
| producer = *Nick Baxter
| misc =
}}
"Keep It Movin'" was released on November 11, 2023 through Gamma Records as the first promotional single from the soundtrack album of the 2023 film The Color Purple.{{Cite web |last=Major |first=Michael |date=November 13, 2023 |title=Halle Bailey Co-Wrote a New Song For The Color Purple Movie Musical |url=https://www.broadwayworld.com/article/Halle-Bailey-Co-Wrote-a-New-Song-For-THE-COLOR-PURPLE-Movie-Musical-20231113 |access-date=December 18, 2023 |website=BroadwayWorld.com}} The song is performed by the film actresses Halle Bailey and Phylicia Pearl Mpasi as the younger versions of Nettie and Celie.{{Cite web |last=Culwell-Block |first=Logan |date=November 15, 2023 |title=Upcoming The Color Purple Movie Musical Will Include Cut Song From the Stage Score |url=https://playbill.com/article/upcoming-the-color-purple-movie-musical-will-include-cut-song-from-the-stage-score |access-date=November 26, 2023 |website=Playbill}}{{Cite web |last=Abraham |first=Mya |date=December 15, 2023 |title='The Color Purple' Soundtrack, Omarion, And More Soul-Stirring R&B Of The Week |url=https://www.vibe.com/music/music-news/the-color-purple-soundtrack-omarion-new-rnb-music-1234834095/ |access-date=December 18, 2023 |website=Vibe}}
The song received positive receptions, winning the Black Reel Award for Outstanding Original Song and was shortlisted for Best Original Song at the 96th Academy Awards.
Background and composition
After the announcing of The Color Purple, the second film adaptation of the 1982 novel of the same name by Alice Walker after Steven Spielberg's 1985 film, Kris Bowers was named as the composer of the score.{{Cite web |last=Tangcay |first=Jazz |date=December 4, 2023 |title='Origin' and 'The Color Purple' Composer Kris Bowers Shares Gratitude for Kobe Bryant Mentorship, Ava DuVernay Collaborations and Scoring Empowering Stories |url=https://variety.com/2023/artisans/awards/kris-bowers-the-color-purple-origin-composer-kobe-bryant-ava-duvernay-1235816145/ |access-date=December 9, 2023 |website=Variety}}
American record production and songwriting duo Nova Wav, composed by Denisia Andrews and Brittany Coney were involved in the project by the director Blitz the Ambassador.{{Cite web |last=Clark |first=Jason |date=November 20, 2023 |title='The Color Purple': How Nova Wav Kept the Broadway Beat |url=https://www.thewrap.com/nova-wav-the-color-purple-song-keep-it-movin/ |access-date=November 27, 2023 |website=TheWrap}} The duo wrote and composed original song "Keep It Movin", with Morten Ristorp and Halle Bailey. The song is performed by Bailey with Phylicia Pearl Mpas.{{Cite web |last=Davis |first=Clayton |date=November 11, 2023 |title=Warner Bros. Plans to Submit Two Original Songs From 'The Color Purple,' Plus One 'Wonka' Tune Sung by Timothée Chalamet |url=https://variety.com/2023/film/awards/the-color-purple-original-songs-halle-bailey-blitz-bazawule-1235787904/ |access-date=November 27, 2023 |website=Varuety |language=}} In an interview with TheWrapAndrews explained the writing and production sessions of the song:{{Blockquote|text=[Halle Bailey] had some sense of what her scenes were going to be and came in with some ideas. I’m happy that we didn’t see it beforehand, because I think it would have stifled our creativity. We would have been overthinking it. We went off emotions and what we thought it should feel like. Sonically it’s a little bit different in the instrumentation you use, for instance — we wouldn’t normally use harmonica in an everyday record. But it pushes up our creative boundaries.|title=|source=|author=Denisia Andrews on "Keep It Movin'"}}
Reception
The song received two nominations at the 14th Hollywood Music in Media Awards for Best Original Song — Feature Film and Best Song — Onscreen Performance (Film).{{Cite magazine |last=Grein |first=Paul |date=November 2, 2023 |title=Songs From 'Barbie' Pace 2023 Hollywood Music in Media Awards Nominations (Full List) |url=https://www.billboard.com/music/awards/2023-hollywood-music-and-media-awards-nominations-full-list-1235461801/ |access-date=November 7, 2023 |magazine=Billboard}} It even won at the Black Reel Awards of 2024 for Outstanding Original Song.{{Cite web |last=Complex |first=Valerie |date=December 15, 2023 |title=Black Reel Awards Nominations: 'The Color Purple' And 'Rustin' Dominate |url=https://deadline.com/2023/12/black-reel-awards-nominations-revealed-color-purple-and-rustin-dominate-nominations-1235669797/ |access-date=December 16, 2023 |website=Deadline Hollywood}}
In December 2023, the song was shortlisted for Best Original Song at the 96th Academy Awards.{{cite web |last1=Bergeson |first1=Samantha |title=2024 Oscar Shortlists Unveiled: 'Barbie,' 'Poor Things,' 'Maestro,' and 'The Zone of Interest' Make the Cut |url=https://www.indiewire.com/awards/results/2024-oscar-shortlists-1234936672/ |website=IndieWire |access-date=21 December 2023 |date=21 December 2023}}
References
{{reflist}}
{{The Color Purple}}
{{Missy Elliott}}
Category:Warner Records singles
Category:Songs written by Halle Bailey
Category:Songs written by Stephen Bray