Keith Wyness

Prior to entering the football industry, his employers included British Airways, Radisson and the Olympic Club. Wyness joined British Airways on its graduate scheme and worked in the press office/sales promotion/marketing/sales areas before he was appointed the youngest vice-president in the airline's history. He was responsible for marketing Concorde.{{Citation needed|date=March 2010}} He was also instrumental in the development of the "Executive Club" frequent flyer programme.

Wyness moved to Miami in 1984 and co-founded Radisson Diamond with Christian Aspegren and Offe Nyblin. He was heavily involved with marketing for the cruise lines and was later involved with the attempted and aborted takeover of Cunard. He sat on the Board of Landry & Kling, the largest corporate cruise ship charter company in the world. He was then the founder and later the managing director of The Olympic Club, a worldwide marketing programme set up to promote every Olympic sport, and aided the marketing of the sports involved in the 2000 Summer Olympic Games.

He appeared on the University of Nottingham team for University Challenge winning two games before losing to a Belfast team in the third.{{cite news|url=https://www.liverpoolecho.co.uk/sport/football/football-news/new-everton-boss-whos-game-3539776|date=13 September 2004|publisher=Liverpool Echo|title=The new Everton boss who's game for a laugh}}

On 22 October 2000, Wyness moved back to his home town of Aberdeen when he was appointed chief executive of Aberdeen F.C. Despite the Scottish Premier League's television rights deal with Sky Sports ending soon after he arrived, Wyness was able to reduce the losses sustained by the club and when he left the club was close to operational break even.{{Citation needed|date=March 2010}} He introduced radical new player contracts with lower basic wages but big bonuses for points, attendance and even for merchandise sales, attracting media attention throughout Europe. Wyness left Aberdeen in 2004 to take a similar position at Everton. This appointment caused some controversy as he had been linked to the vacant position at Everton before he left Aberdeen. Wyness was succeeded as CEO by CFO Duncan Fraser{{cite web |

title=Wyness leaves Aberdeen|

work = BBC.co.uk |

url= http://news.bbc.co.uk/sport1/hi/football/teams/a/aberdeen/3918041.stm

|date=30 July 2004

}}

Wyness' tenure at Everton was met with a mixed response from fans and opinion remains divided on his outsourcing preferences and pursuit of the stadium build in Kirkby.{{Citation needed|date=March 2010}} He was criticised by shareholders for pursuing Everton's relocation whilst an active director of Soccer Range Stadia – a stadium management company he set up.{{Citation needed|date=March 2010}} However, the company had absolutely nothing to do with stadium management and was in fact a leisure use for football and he had offered Everton a chance to participate in the revenue streams that would have come from this concept.{{Citation needed|date=March 2010}}

Wyness outsourced in-house operations to reduce the short-term cost.{{Citation needed|date=March 2010}} The club's catering arrangements were outsourced to Sodexo UK, and the club shops were outsourced to the sports retailer JJB Sports, who later filed for administration.{{Citation needed|date=March 2010}} The JJB deal turned the £1.5 million loss the club was making on merchandising alone into a profit of £800,000.{{Citation needed|date=March 2010}} He also was responsible for negotiating the new Kitbag deal which has taken club sales to £10 million. The savings were also significant in terms of staff time and it was soon recognised that the club was not equipped to handle a retail operation.{{Citation needed|date=March 2010}}

The club's land assets, such as the Eileen Craven site on Walton Lane in Liverpool, were sold and developed into housing areas to help the club keep trading without selling players.{{cite web|url=http://www.evertonfc.com/assets/_files/documents/jul_08/efc__1215074818_Accounts05pt1.pdf|title=2005 Accounts|publisher=evertonfc.com|accessdate=16 May 2009|url-status=dead|archive-url=https://web.archive.org/web/20081206082637/https://www.evertonfc.com/assets/_files/documents/jul_08/efc__1215074818_Accounts05pt1.pdf|archive-date=6 December 2008|df=dmy-all}} For one year, Everton was in the top 20 of the Deloitte's table of clubs,{{Citation needed|date=March 2010}} but moved out of that list the next year after the merchandise and catering operations were outsourced and could no longer be included in turnover.{{Citation needed|date=March 2010}}

The former training ground Bellefield was also earmarked to become a housing development by Wyness. However, plans were later rejected by the Planning Inspectorate.{{Citation needed|date=March 2010}} It was felt by the club that this was a highly political decision by the local council linked to the potential move to Kirkby.{{cite web|url=http://www.evertonfc.com/news/archive/planning-appeal-rejected.html|title=Planning Appeal Rejected|date=20 January 2009|publisher=evertonfc.com|accessdate=16 May 2009}} Wyness was the main power behind the development of Finch Farm; he sourced the finance and the design for Everton's new training facility, which opened in November 2007.{{cite web|url=http://www.evertonfc.com/news/archive/finch-farm-fully-operational.html|title=Finch Farm Fully Operational|date=11 August 2007|publisher=evertonfc.com|accessdate=11 August 2007}}

He was responsible for coordinating the acquisition of the David France artefacts which together with a donation from the club's collection formed The Everton Collection, regarded as "most important football memorabilia collection in the world" by the auctioneers Sotheby's.{{cite web|url=http://www.liverpool.gov.uk/News/newsdetail_2661.asp|title='12th Man' honoured|publisher=Liverpool.gov.uk|accessdate=15 May 2009}} {{Dead link|date=October 2010|bot=H3llBot}}

In May 2009, he wrote to the Liverpool Daily Post lambasting Liverpool City Council's decision to spend £265,000 fighting the Kirkby Project.{{cite web|url=http://www.liverpooldailypost.co.uk/liverpool-news/regional-news/2009/05/15/ex-everton-chief-keith-wyness-s-war-of-words-over-stadium-92534-23629140/|title=War of words over stadium|last=Bartlett|first=David|date=15 May 2009|publisher=Liverpool Daily Post|accessdate=15 May 2009}}

He was CEO of Insite Consulting Ltd, an international consulting business.{{citation needed|date=October 2016}} Insite was instrumental in getting the correct IFAB approvals for the very successful 9.15m vanishing spray which was used in the 2014 FIFA World Cup with great success and will continue with the companies development.{{citation needed|date=October 2016}} Insite covered projects in Oman and Saudi Arabia as well as the USA and Canada for sports and industrial related projects. This included reorganising football in those countries and the possible introduction of T20 cricket to the USA.

As senior non executive director at the SECC for 8 years he oversaw many aspects of the World leading "Hydro Arena" in Glasgow a state of the art 13,000 seat live venue. It was also the centrepiece of the 2014 Glasgow Commonwealth Games.

He is involved in several major property development sin the NW as part of the Northern Powerhouse project and also in the London area with a major mixed use development in Greenwich.

He was also Non executive Director of De Poel Ltd and appointed after an extensive search.

Wyness was appointed as CEO by the new owner of Aston Villa Tony Xia in June 2016.{{Cite news|url=https://www.bbc.co.uk/sport/football/36522094|title=Aston Villa: Dr Tony Xia completes takeover of Championship club|last=Murphy|first=Pat|date=14 June 2016|work=BBC Sport}} On 2 June 2017 Wyness was banned from all football-related activity for three weeks after FA acted over an offensive post. This was disputed vehemently by Wyness.{{cite web|url=https://www.bbc.co.uk/sport/football/40133809|title=Aston Villa chief executive Keith Wyness suspended for social media misconduct|date=2 June 2017|website=BBC Sport}}

On 5 June 2018, Wyness was suspended by Aston Villa with "immediate effect" in a club statement and left the club later that summer.{{cite web|url=https://www.bbc.co.uk/sport/football/44376099|title=Keith Wyness: Aston Villa chief executive suspended by Championship club|publisher=BBC Sport|date=5 June 2018}} In the midst of a financial crisis at Aston Villa, where the club faced a winding up order over a £4 million unpaid tax bill, Wyness was accused of having spoken about the club's financial situation with third parties, without the knowledge of Xia.{{Cite news|url=https://www.birminghammail.co.uk/sport/football/football-news/keith-wyness-investigated-over-huge-14749897|title=Keith Wyness investigated over huge bust-up with owner Tony Xia|last=Evans|first=Gregg|date=6 June 2018|work=Birmingham Mail}}

On 28 May 2019, after Aston Villa had achieved promotion to the Premier League, Wyness publicly called Xia, who was celebrating the victory, a "fraud".{{Cite news|url=https://www.birminghammail.co.uk/sport/football/football-news/former-aston-villa-chief-takes-16339862|title=Former Aston Villa chief takes a brutal one word swipe at Tony Xia|last=Chapman|first=Joseph|date=28 May 2019|work=Birmingham Mail}}

In June 2019, Wyness also attempted to sue Dr. Tony Xia, but was unsuccessful, after a judge ruled that any attempt at legal action would be prejudiced against Xia due to the financial and time costs he would incur defending himself.{{Cite news|url=https://www.birminghammail.co.uk/sport/football/football-news/heres-what-happened-keith-wyness-16382977|title=Here's what happened when Keith Wyness tried to sue Tony Xia|last=Rudge|first=Dean|date=5 June 2019|work=Birmingham Mail}}

On 18 October 2019, amidst rumours that former Aston Villa owner Tony Xia had a warrant out for his arrest, Wyness tweeted; "karma is a bitch".{{Cite news|url=https://www.birminghammail.co.uk/sport/football/football-news/tony-xia-aston-villa-wyness-17110046|title='Karma is a ****' Former Aston Villa chief sends Tony Xia savage message|last=Preece|first=Ashley|date=18 October 2019|work=Birmingham Mail}} Tony Xia responded by accusing Wyness of attempting to force Aston Villa into administration, and a subsequent 12-point deduction, whilst asking for extra payment himself, during their time at the helm.{{Cite web|url=https://twitter.com/Dr_TonyXia/status/1185242649319505920?s=20|title=Dr. Tony Xia Twitter|date=18 October 2019|website=Twitter}}

On 1 November 2019, Aston Villa settled out of court with Wyness with regards to a claim of unfair dismissal.{{Cite news|url=https://www.expressandstar.com/sport/football/aston-villa/2019/11/01/aston-villa-reach-settlement-with-former-ceo-keith-wyness/|title=Aston Villa reach settlement with former CEO Keith Wyness|last=Maher|first=Matt|date=1 November 2019|work=Express & Star|access-date=29 November 2019}} Aston Villa's new directors, none of whom were at the club at the time of the dispute, made a public statement that they accepted Wyness had acted in the best interests of the club at all times and wished him well for the future.{{Cite news|url=https://www.birminghammail.co.uk/sport/football/football-news/aston-villa-settle-claim-former-17188495|title=Aston Villa settle claim by former chief executive Keith Wyness|last=Kemble|first=Jamie|date=1 November 2019|work=Birmingham Mail|access-date=29 November 2019}}

{{reflist}}

• [http://www.evertonfc.com/club/keith-wyness-profile.html Everton FC profile]
• [http://thescotsman.scotsman.com/sport/Wyness-restores-Aberdeens-identity.2399099.jp "Wyness restores Aberdeen's identity"], The Scotsman, 3 February 2003
• [https://web.archive.org/web/20071202124635/http://www.redfinal.com/wyness_peace.htm Wyness wants Aberdeen to share stadium with Rangers]
• [https://web.archive.org/web/20071009093718/http://www.lyfab.co.uk/who_we_are.html Live The Dream: Who we are]
• [https://zoek.uk/job-seeker-blogs/how-you-made-it-interview-with-keith-wyness-ceo-of-individual-strategies-ltd How You Made It: Interview with Keith Wyness, CEO of Individual Strategies Ltd]

{{DEFAULTSORT:Wyness, Keith}}

Category:1957 births

Category:Living people

Category:Businesspeople from Aberdeen

Category:Scottish chief executives

Category:Scottish sports executives and administrators

Category:Aberdeen F.C. directors and chairmen

Category:Everton F.C. directors and chairmen

Category:Directors of football clubs in Scotland

Category:Aston Villa F.C. directors and chairmen