Kenda Rubber Industrial Company

{{short description|Taiwanese tire manufacturer}}

{{use dmy dates|date=August 2023}}

{{Infobox company

| name = Kenda Tires (Kenda Rubber Industrial Company)

| logo = Kenda Logo.svg

| logo_size = 250px

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| native_name = 建大工業股份有限公司

| native_name_lang = zh

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| type = Public

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| industry = tire
bicycle tire
motorcycle tire

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| founded = {{Start date and age|1962}} in Yuanlin

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| hq_location = Yuanlin, Changhua County, Taiwan

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| products = Tires for bicycles, motorcycles, ATVs, trailers, automobiles, and industrial equipment

| brands = KENDA

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| website = {{URL|https://www.kendatire.com/en-us/|www.kendatire.com}}

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File:Rallye des Vignobles 2015 pic51bis.jpg

Kenda Tires (Kenda Rubber Industrial Company) ({{zh|c=建大工業股份有限公司|p=Jiàndà Gōngyè Gǔfèn Yǒuxiàn Gōngsī}}) is a manufacturer of pneumatic tires in Taiwan since 1962 with manufacturing facilities in Taiwan, mainland China, Vietnam, and Indonesia. They make tires for bicycles, motorcycles, ATVs, trailers, automobiles, and industrial equipment.{{cite web

| url = http://www.motorcycle-usa.com/392/5745/Motorcycle-Article/Kenda-K781-Triple-Tire-Review.aspx

| title = Kenda K781 Triple Tire Review

| author = Chilly White

| date = 16 February 2010

| publisher = Motorcycle USA, LLC

| accessdate = 2011-03-20}}{{cite web

| url = http://www.mountainbiketales.com/reviews/kenda.htm

| title = Gear Review: Kenda Tires

| publisher = Mountain Bike Tales

| accessdate = 2011-03-20

| archive-url = https://web.archive.org/web/20130321033422/http://www.mountainbiketales.com/reviews/kenda.htm

| archive-date = 2013-03-21

| url-status = dead

}}

Kenda was the 27th largest tire maker in the world in 2010. In 2011, Kenda decided to sell the 50-percent share that it has in the $200 million joint venture that it started with Cooper Tire & Rubber Company in China in 2003.{{cite web |date=4 March 2011 |title=Kenda eyes additional capacity after selling Cooper JV stake |url=https://www.tirebusiness.com/article/20110304/NEWS/303049981/kenda-eyes-additional-capacity-after-selling-cooper-jv-stake |accessdate=2023-08-25 |website=Tire Business |publisher=}}

In 2017, Kenda expanded into Europe with its acquisition of Starco Europe A/S, a Danish supplier of wheels with $129.4 million in sales in 2017.{{Cite web |last=Raleigh |first=Patrick |date=October 3, 2017 |title=Kenda Tires acquires Starco |url=https://www.rubbernews.com/article/20171003/NEWS/171009988/kenda-tires-acquires-starco }}

Kenda is a sponsor of the Giant Asia Racing Team, a UCI Continental cycling team, UCI cannondale pro cycling team, Formula drift U.S.A, Formula Drift Japan, NBA Cleverland Cavaliers, MLB Cleverland Guardians and a national sponsor to National Multiple Sclerosis Society's MS 150.{{cite web | url=http://main.nationalmssociety.org/site/PageServer?pagename=BIKE_HOM_sponsorsoffers | title=Bike MS 150 Sponsors & Offers | publisher=National Multiple Sclerosis Society | accessdate=2016-03-24}}