Kenyon & Eckhardt

Kenyon & Eckhardt{{cite news |newspaper=The New York Times

|url=https://www.nytimes.com/1965/05/11/archives/kenyon-eckhardt-names-three.html

|title=Kenyon & Eckhardt Names Three

|date=May 11, 1965}}{{cite news |newspaper=Advertising Age

|url=https://adage.com/section/news/12?start=900&page=1052

|title=Stanley Tannenbaum, Kenyon & Eckhardt Chairman, Dies at 73

|date=May 18, 2001}} was an independent advertising agency that was acquired by Lorimar in 1983,{{cite news

|newspaper=The New York Times

|url=https://www.nytimes.com/1989/03/31/business/the-media-business-advertising-bozell-jacobs-trims-its-name.html

|title=Bozell Jacobs Trims Its Name |date=March 31, 1989}} which then acquired Bozell Jacobs in 1985 and merged them.{{cite news |newspaper=The Los Angeles Times

|url=https://www.latimes.com/archives/la-xpm-1985-06-13-fi-10736-story.html

|title=Firm to Pay $40 Million for Ad Agency : Lorimar Will Buy Bozell Jacobs

|date=June 13, 1985}}{{cite news |newspaper=The New York Times

|url=https://www.nytimes.com/1985/06/13/business/advertising-lorimar-to-acquire-bozell.html

|title=Lorimar To Acquire Bozell |date=June 13, 1985}} Lorimar's merged ad agency property was initially named Bozell, Jacobs, Kenyon & Eckhart. In 1992 the consolidated agency was renamed Bozell Worldwide.{{cite news |newspaper=The New York Times

|url=https://www.nytimes.com/1992/05/27/business/the-media-business-advertising-a-shake-up-for-bozell.html

|title=A Shake-Up For Bozell

|quote=will be consolidated into one, called Bozell Worldwide.

|author=Stuart Elliott |date=May 27, 1992}}

History

The company{{cite news |newspaper=The Washington Post

|url=https://www.washingtonpost.com/archive/business/1979/03/02/chrysler-lures-ad-agency-from-ford-motors-account/54086712-9bfb-4b95-81ad-7aa22eb10d06

|title=Chrysler Lures Ad Agency From Ford Motor's Account

|date=March 2, 1979}}{{cite news |newspaper=The New York Times

|url=https://www.nytimes.com/1970/06/25/archives/advertising-magnavox-to-farm-out-work.html

|title=Magnavox to Farm Out Work

|date=June 25, 1970}} was founded in 1929{{cite news |newspaper=The Scarsdale Inquirer

|url=https://news.hrvh.org/veridian/?a=d%26d=scarsdaleinquire19371210.2.24

|title=Brophy Is President Of Kenyon, Eckhardt}} by Otis Kenyon and Henry Eckhardt.{{cite news |newspaper=Advertising Age

|url=https://adage.com/article/adage-encyclopedia/kenyon-eckhardt/98735

|title=Kenyon & Eckhardt |date=September 15, 2003}} Kenyon had offices in several cities.{{cite news |newspaper=AdWeek

|url=https://www.adweek.com/brand-marketing/ex-ad-exec-vladimir-dies-76-97815/

|title=Ex-Ad Exec Vladimir Dies at 76

|quote=Kenyon & Eckhardt in Mexico City

|date=December 18, 2008}} From 1968 to 1986, the company was headed by noted advertisement executive Leo-Arthur Kelmenson, who conceived an advertisement campaign that turned around the fortunes of Chrysler Corporation and helped make Chrysler chief executive Lee Iacocca a household name.{{Cite news |last=Vitello |first=Paul |date=2011-09-03 |title=Leo-Arthur Kelmenson, Ad Man Who Helped to Save Chrysler, Dies at 84 |language=en-US |work=The New York Times |url=https://www.nytimes.com/2011/09/04/business/leo-arthur-kelmenson-ad-executive-dies-at-84-helped-to-save-chrysler.html |access-date=2022-07-19 |issn=0362-4331}}

References

Category:Advertising agencies of the United States