KesselsKramer

{{Short description|Dutch advertising agency}}

KesselsKramer is an independent advertising agency established by Erik Kessels and {{Ill|Johan Kramer|nl}} in 1996. It is based in Amsterdam with offices in London and Los Angeles, and a staff of about fifty.

Tim Clark, writing in Time, called KesselsKramer "legendary and unorthodox".{{cite news | url = https://time.com/3801986/the-vanishing-art-of-the-family-photo-album/ | date = 4 September 2013 | access-date = 28 April 2016 | first = Tim | last = Clark | publisher = Time | title = The Vanishing Art of the Family Photo Album}} Its notable advertising campaigns have been "The Worst Hotel In The World" for Hans Brinker Budget Hotel in Amsterdam,{{cite news | url = https://www.theguardian.com/artanddesign/2014/mar/30/the-worlds-weirdest-photo-albums | date = 30 March 2014 | access-date = 27 February 2018 | first = Sean | last = O'Hagan | author-link = Sean O'Hagan (journalist) | work = The Guardian | location = London | title = The world's weirdest photo albums}}{{cite web|url=https://www.buzzfeed.com/copyranter/the-greta-ads-of-the-worst-hotel-in-the-world|title=The Great Ads Of "The Worst Hotel In The World"|website=BuzzFeed|publisher=}}{{cite web|url=https://www.creativereview.co.uk/cr-blog/2009/march/the-worst-book-in-the-world/|title=The worst book in the world? - Creative Review|date=26 March 2009|publisher=|access-date=27 February 2018|archive-url=https://web.archive.org/web/20160801181200/http://www.creativereview.co.uk/cr-blog/2009/march/the-worst-book-in-the-world/|archive-date=1 August 2016|url-status=dead}} and "I Amsterdam" for the city of Amsterdam.{{cite web | url = http://www.dazeddigital.com/photography/article/4413/1/in-almost-every-picture | accessdate = 27 February 2018 | first = Charlie | last = Robin Jones | publisher = Dazed | title = In Almost Every Picture| date = 25 August 2009 }} KesselsKramer has also worked for brands such as Nike, Levi's,{{cite web|accessdate=2018-04-24|title=Mede-oprichter communicatiebureau KesselsKramer - Archief - Voor nieuws, achtergronden en columns|url=https://www.volkskrant.nl/archief/mede-oprichter-communicatiebureau-kesselskramer~a973052/|website=De Volkskrant}} Diageo,{{cite web|accessdate=2018-04-24|title=Red Stripe naar KesselsKramer|url=https://www.adformatie.nl/nieuws/red-stripe-naar-kesselskramer|website=Adformatie|date=20 April 2011}} and developed the brands citizenM, Ben NL and Bol.com.{{cite web|accessdate=2018-04-24|title=bol.com|url=http://www.luerzersarchive.com/en/magazine/commercial-detail/bolcom-26431.html|website=Luerzer's Archive - Advertising worldwide}} Among current clients are NEMO Science Museum,{{cite web|accessdate=2018-04-24|title=Nemo vertelt op een eenvoudige manier over het heelal, de oe|url=https://www.adformatie.nl/nieuws/nemo-vertelt-op-een-eenvoudige-manier-over-het-heelal-de-oerknal-en-sterrenstof|website=Adformatie|date=9 November 2017}}{{cite web|first1=Nederlands Media|last1=Nieuws|accessdate=2018-04-24|title=KesselsKramer en Poort80 ontwikkelen positionering, huisstijl en website Van Lanschot Kempen|url=https://nederlandsmedianieuws.nl/media-nieuws/KesselsKramer-en-Poort80-ontwikkelen-positionering-huisstijl-en-website-Van-Lanschot-Kempen/|website=nederlandsmedianieuws.nl}} Van Lanschot, and the International Documentary Film Festival Amsterdam.{{cite news|first1=Oberon Amsterdam|last1=www.oberon.nl|accessdate=2018-04-24|title=Medewerkers|url=https://www.idfa.nl/nl/info/staff|archive-url=https://web.archive.org/web/20180424135737/https://www.idfa.nl/nl/info/staff|archive-date=2018-04-24|url-status=dead}}

The current leadership of KesselsKramer is formed by four partners: Matthijs de Jongh and Dave Bell, who have been partners since 1998, and Gijs van den Berg and Rens de Jonge, who both joined the partnership in 2018.{{cite web|title=Drie nieuwe partners bij KesselsKramer|url=https://fonkmagazine.nl/artikelen/bureaus/drie-nieuwe-partners-bij-kesselskramer-44766.html|publisher=FONK Magazine|access-date=30 October 2023}}