Kevin Goetz
{{Short description|American entertainment researcher and entrepreneur}}
Kevin Goetz is an American entertainment researcher, entrepreneur, and producer who founded the entertainment research firm, Screen Engine.{{cite news |url=https://variety.com/2010/film/news/goetz-exits-otx-for-screen-engine-1118015777/ |title=Goetz exits OTX for Screen Engine |work=Variety |date=February 8, 2010}}
Early life and education
Goetz was raised in East Brunswick, New Jersey.{{cite web |url=https://www.nj.com/middlesex/2013/09/first_new_arts_building_in_20_years_opens_at_rutgers_mason_gross_school.html |title=First New Arts Building Opens at Rutgers |website=NJ.com |date=2013}} He graduated from Rutgers University in 1984 with a Bachelor of Fine Arts in theater acting from the Mason Gross School of the Arts.{{cite web |url=https://www.masongross.rutgers.edu/doctor-of-audience-ology-publishes-book-about-hollywood-film-research-industry/ |title="Doctor of Audience-ology" publishes book about Hollywood film-research industry |website=Mason Gross School of the Arts, Rutgers University |date=December 12, 2023}}{{cite magazine |url=https://ucmweb.rutgers.edu/magazine/1419archive/the-arts/the-making-of-an-oscar.html |title=The Making of an Oscar |magazine=Rutgers Magazine |year=2014}}
Career
= Early career in market research =
Goetz began his career at the National Research Group (NRG), a market research firm that later became part of The Nielsen Company.{{cite news |url=https://www.screendaily.com/market-research-guru-kevin-goetz-launches-screen-engine/5011320.article |title=Kevin Goetz Launches Screen Engine |work=Screen Daily |date=February 26, 2010}} He subsequently worked at OTX, a consumer market research firm, where he founded the company's qualitative research division and became president of its motion picture group.{{cite news |url=https://www.thewrap.com/kevin-goetz-leaves-otx-launch-research-firm-14624/ |title=Kevin Goetz Leaves OTX to Launch Screen Engine |work=The Wrap |date=2010}}
= Screen Engine and company growth =
In 2010, Goetz founded Screen Engine, offering screening research and audience analysis for film projects.{{cite news |url=https://variety.com/2010/film/news/goetz-exits-otx-for-screen-engine-1118015777/ |title=Goetz exits OTX for Screen Engine |work=Variety |date=February 8, 2010}}{{cite news |url=https://www.thewrap.com/kevin-goetz-leaves-otx-launch-research-firm-14624/ |title=Kevin Goetz Leaves OTX to Launch Research Firm |work=The Wrap |date=February 8, 2010}} The company later merged with ASI Entertainment in 2014 to become Screen Engine/ASI, expanding into television, gaming, and digitally delivered content.{{cite news |url=https://www.latimes.com/entertainment/envelope/cotown/la-et-ct-screen-engine-acquires-asi-entertainment-20140820-story.html |title=Screen Engine acquires ASI Entertainment |work=Los Angeles Times |date=August 20, 2014}}
In 2018, private equity firm The Wicks Group acquired a 50% stake in Screen Engine.{{cite news |url=https://www.thewrap.com/kevin-goetz-leaves-otx-launch-research-firm-14624/ |title=Kevin Goetz Leaves OTX to Launch Research Firm |work=The Wrap |date=February 8, 2010}}
The firm has further expanded through several acquisitions, including ticktBox in 2019,{{cite news |year=2019 |title=Screen Engine/ASI Acquires TicktBox, an Entertainment Marketing and Ticketing Startup |url=https://variety.com/2019/biz/news/screen-engine-asi-acquires-ticktbox-1203303636/ |work=Variety}} Tapestry Research in 2021,{{cite news |url=https://deadline.com/2021/11/screen-engine-asi-acquires-tapestry-research-market-data-1234876675/ |title=Screen Engine/ASI Acquires Tapestry Research Market Data |work=Deadline |date=November 1, 2021}} and Coherency in 2023.{{cite news |url=https://www.research-live.com/article/news/screen-engineasi-buys-coherency/id/5107572 |title=Screen Engine/ASI buys Coherency |work=Research Live |date=2023}}
= Film and television production =
Goetz has produced films including "Wild Iris" (2001), a Showtime production starring Laura Linney and Gena Rowlands.{{cite web |url=http://imdb.com/name/nm0324522/ |title=Kevin Goetz |website=IMDb}} The film earned Linney a Primetime Emmy Award for Outstanding Lead Actress in a Miniseries or Movie.{{cite web |url=https://www.televisionacademy.com/shows/wild-iris |title=Wild Iris |website=Television Academy}}
= Writing and media =
Goetz is the author of "Audience•ology: How Moviegoers Shape the Films We Love," co-written with Darlene Hayman and published by Simon & Schuster in 2021.{{cite web |url=https://www.simonandschuster.com/authors/Kevin-Goetz/184781995 |title=Kevin Goetz Author Page |website=Simon & Schuster}} His second book, "How to Score in Hollywood," co-written with Bob Levin, is scheduled for release in November 2025.
He hosts the podcast "Don't Kill the Messenger," which features interviews with filmmakers and entertainment industry figures.{{cite web |url=https://podcasts.apple.com/us/podcast/dont-kill-the-messenger-with-movie-research-expert/id1639990844 |title=Don't Kill the Messenger with Movie Research Expert Kevin Goetz |website=Apple Podcasts}}
Recognition
In February 2024, Goetz received the Power of Cinema Award from the American Cinematheque at a ceremony that also honored actress Helen Mirren.{{cite web |url=https://variety.com/2023/film/news/helen-mirren-receive-american-cinematheque-award-1235633584/ |title=Helen Mirren to Receive American Cinematheque Award |website=Variety}} The Los Angeles Times Magazine has included him among the 100 most powerful and influential people in Southern California.{{cite web |url=https://www.latimes.com/archives/la-xpm-2006-aug-13-tm-toppower33-story.html |title=The West 100 |website=Los Angeles Times |date=2001}}
He is a member of the Academy of Motion Picture Arts and Sciences,{{cite news |url=https://www.awn.com/news/academy-invites-105-become-members |title=Academy Invites 105 to Become Members |work=Animation World Network}} the Television Academy, and the Producers Guild of America.{{cite web |url=http://imdb.com/name/nm0324522/ |title=Kevin Goetz |website=IMDb}}
Personal life
References
{{reflist}}
External links
- [https://www.screenengineasi.com Screen Engine Official Website]
{{DEFAULTSORT:Goetz, Kevin}}
Category:American businesspeople
Category:American film producers
Category:Film producers from California
Category:American entertainment industry businesspeople
Category:Rutgers University alumni
Category:Mason Gross School of the Arts alumni
Category:People from East Brunswick, New Jersey
Category:People from Beverly Hills, California