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KeyEast

{{Short description|South Korean company}}

{{Use mdy dates|date=January 2025}}

{{Infobox company

| name = KeyEast Co., Ltd.

| logo = KeyEast logo.png

| logo_caption =

| trading_name =

| native_name = {{Infobox Chinese/Korean|child=yes|hide=no|header=none

| hangul = (주)키이스트

| hanja =

| rr = (Ju)Kiiseuteu

| mr =

}}

| former_name = Tuneboom Korea Co., Ltd.

| type = Public

| traded_as = {{Korea Exchange|054780}}{{cite web|url=https://www.bloomberg.com/quote/054780:KS|title=054780: KOSDAQ Stock Quote KeyEast Co. Ltd.|publisher=Bloomberg|access-date=March 8, 2017|archive-date=March 4, 2016|archive-url=https://web.archive.org/web/20160304140220/http://www.bloomberg.com/quote/054780:KS|url-status=live}} (November 14, 2003)

| ISIN =

| industry = Entertainment

| fate =

| predecessor =

| genre =

| successor = Auto Wintech {{small|(오토윈테크)}}

| foundation = {{Start date|1996|10|8}}
(as Tuneboom Korea Co., Ltd. (한국툰붐 주식회사))

| founder = Bae Yong-joon

| defunct =

| hq_location = 5th floor, KeyEast, 96 Road 26, Yeongdong-daero, Gangnam District

| hq_location_city = Seoul

| hq_location_country = South Korea

| num_locations =

| num_locations_year =

| area_served = {{ubl|Asia|Worldwide}}

| key_people = Bae Yong-joon {{small|(chairman)}}
Park Seong-hye {{small|(CEO)}}

| products =

| brands =

| production =

| production_year =

| services = {{ubl|Artist management|Merchandising and licensing|Planning and production of cultural content|Broadcasting|Investment}}

| revenue = 20,687,309,140 won

| revenue_year = June 30, 2015

| operating_income = 1,894,744,879 won

| income_year = June 30, 2015

| net_income = 1,848,842,998

| net_income_year = June 30, 2015

| assets =

| assets_year =

| equity = 39,802,328,288 won

| equity_year = June 30, 2015

| owner = SM Entertainment (33.70%){{cite web|title=KeyEast Co., Ltd. (A054780)|url=https://www.marketscreener.com/quote/stock/KEYEAST-CO-LTD-13101615/company/|website=MarketScreener|access-date=2023-03-09|archive-date=2023-03-09|archive-url=https://web.archive.org/web/20230309175457/https://www.marketscreener.com/quote/stock/KEYEAST-CO-LTD-13101615/company/|url-status=live}}

| members =

| num_employees = 64

| num_employees_year = June 30, 2015

| parent = SM Studios

| divisions =

| subsid = {{ubl|Content K|Content N|Stream Media Corporation}}

| website = {{URL|www.keyeast.co.kr/|keyeast.co.kr}}

| footnotes =

}}

KeyEast ({{korean|키이스트}}; stylized in all caps) is a management agency founded by actor Bae Yong-joon.

History

In May 2009, KeyEast acquired Japanese company {{ill|Digital Adventure Inc.|ja|ストリームメディアコーポレーション}} ({{Langx|ja|株式会社デジタルアドベンチャー}}) ({{tyo|4772}}) and made it an affiliated company. After the acquition by SM Entertainment, it was renamed Stream Media Corporation.{{cn|date=February 2025}}

In December 2010, KeyEast entered the television production industry through the Korean drama Dream High.{{cite web|last=Hong|first=Lucia|title=KeyEast, JYP, CJ Media team up for drama "Dream High"|url=http://10.asiae.co.kr/Articles/new_view.htm?sec=ent2&a_id=2010041413463594582|publisher=10Asia|date=14 April 2010|access-date=8 April 2014|archive-url=https://web.archive.org/web/20140408233945/http://10.asiae.co.kr/Articles/new_view.htm?sec=ent2&a_id=2010041413463594582|archive-date=8 April 2014|url-status=dead}} Two years later, in 2012, the company entered China.{{cite web|last=Sunwoo|first=Carla|title=Keyeast Entertainment heads to China|url=http://www.hancinema.net/keyeast-entertainment-heads-to-china-45877.html|publisher=HanCinema|date=31 July 2012|access-date=8 April 2014|archive-date=8 April 2014|archive-url=https://web.archive.org/web/20140408214146/http://www.hancinema.net/keyeast-entertainment-heads-to-china-45877.html|url-status=live}}

In March 2022, KeyEast acquired production company Studio flow with a 31.58% stake.{{Cite web|script-title=ko:키이스트, 박서준X박보검 '청춘MT' 제작... 9월 공개|url=https://entertain.naver.com/now/read?oid=117&aid=0003620858|website=Naver Entertainment|publisher=Naver|language=ko|access-date=February 8, 2023|archive-date=February 8, 2023|archive-url=https://web.archive.org/web/20230208035852/https://entertain.naver.com/now/read?oid=117&aid=0003620858 |url-status=live }}

After receiving approval for the merger agreement with Oboi Project Co., Ltd. at the board meeting on August 9, 2022, each company completed the necessary procedures for the merger. At another board meeting the same year on September 14, they resolved the merger completion report general meeting in accordance with Article 526, Paragraph 3 of the Commercial Act with a board of directors resolution and public notice, and therefore the fact of the completion of the merger is reported to each shareholder by public notice.{{Cite web|script-title=ko:키이스트|trans-title=KeyEast|url=http://www.keyeast.co.kr/page/page.html?mcd=05&bid=&page=3&bmode=read&readno=299&langs=ko|website=KeyEast Entertainment|access-date=September 6, 2024|language=ko}}

Artists

=Actors=

{{colbegin}}

  • Bae Jung-nam (2021–present)
  • Cha Seung-won (2025–present)
  • Jeong Ji-hwan
  • Ji Hyun-joon
  • Kim Jae-chul
  • Lee Ki-taek (2025–present)
  • Lee Tae-vin (2021–present)
  • Shin Yun-seob

{{colend}}

=Actresses=

{{colbegin}}

{{colend}}

Former artists

{{colbegin}}

{{colend}}

Partnership

  • JYP Entertainment - Holym (formerly Dream High) (2009–2013, terminated){{cite web|url=http://www.soompi.com/2013/08/25/key-east-entertainment-and-jyp-reach-an-agreement-joint-company-terminated/|title=Key East Entertainment and JYP Reach An Agreement, Joint Company Terminated|website=Soompi|access-date=September 12, 2014|archive-date=September 12, 2014|archive-url=https://web.archive.org/web/20140912052341/http://www.soompi.com/2013/08/25/key-east-entertainment-and-jyp-reach-an-agreement-joint-company-terminated/|url-status=live}}{{Unreliable source?|date=March 2023}}
  • SM Entertainment - Acquisition of KeyEast (2018–present)

References

{{reflist}}

External links

  • {{official website}} {{In lang|ko}}

{{KeyEast}}

{{S.M. Entertainment}}

{{K-pop}}

{{Television production companies of South Korea}}

{{Authority control}}

Category:Mass media companies established in 1996

Category:Talent agencies of South Korea

Category:South Korean record labels

Category:SM Entertainment subsidiaries