Kids Preferred

{{Short description|American toy company}}

{{Infobox company

| name = Kids Preferred, LLC

| logo =

| type = Private

| founded = {{Start date and age|1983}}

| founder = Louis Premselaar

| key_people = Larry Presser (President)

| hq_location = East Windsor, New Jersey, U.S.

| area_served = Worldwide

| website = {{URL|https://kidspreferred.com/

}}

}}Kids Preferred{{cite web|url=http://www.toyportfolio.com/Awards_Results.php?Platinum=Y&Review_Year=2011&Age=Infants&ProductType=Toys|title=The Oppenheim Toy Portfolio|publisher=toyportfolio.com|access-date=2014-05-13|archive-url=https://web.archive.org/web/20140513202451/http://www.toyportfolio.com/Awards_Results.php?Platinum=Y&Review_Year=2011&Age=Infants&ProductType=Toys|archive-date=2014-05-13|url-status=dead}}{{cite web|url=http://www.toyportfolio.com/Awards_Results5.php?Product=&Review_Year=&Artist_Credit=&Date_Created=&Company=Kids+Preferred&Price=&License=&Send_To_Web=Y&Search.x=0&Search.y=0&Search=Search|title=The Oppenheim Toy Portfolio|publisher=toyportfolio.com|access-date=2014-05-13}}{{cite web|url=http://www.giftsanddec.com/article/532748-Kids_Preferred_Earns_15_Oppenheim_Awards.php?intref=sr|title=Kids Preferred Earns 15 Oppenheim Awards | Gifts & Dec|publisher=giftsanddec.com|access-date=2014-05-13}}{{cite web|url=http://iparentingmediaawards.com/winners/winner_company.php?sv=YTo0OntzOjc6ImNvbXBfaWQiO3M6MzoiMjcwIjtzOjY6InN1Yl9pZCI7czo1OiIyNjkxNyI7czoxMDoiYmFja3RvbGluayI7czo1ODoiaHR0cDovL2lwYXJlbnRpbmdtZWRpYWF3YXJkcy5jb20vd2lubmVycy8yMi9Ub3lzX0dhbWVzLnBocCI7czoxMDoiYmFja3RvbmFtZSI7czozOiJUb3kiO30= |title=Baby Gear | Tips for Buying Baby Gear and Furniture | BabyZone |publisher=iparentingmediaawards.com |access-date=2014-05-13 |url-status=dead |archive-url=https://web.archive.org/web/20110719161843/http://iparentingmediaawards.com/winners/winner_company.php?sv=YTo0OntzOjc6ImNvbXBfaWQiO3M6MzoiMjcwIjtzOjY6InN1Yl9pZCI7czo1OiIyNjkxNyI7czoxMDoiYmFja3RvbGluayI7czo1ODoiaHR0cDovL2lwYXJlbnRpbmdtZWRpYWF3YXJkcy5jb20vd2lubmVycy8yMi9Ub3lzX0dhbWVzLnBocCI7czoxMDoiYmFja3RvbmFtZSI7czozOiJUb3kiO30%3D |archive-date=2011-07-19 }}{{cite web|url=http://www.drtoy.com/awards/product.php?ProductID=6344|title=Dr. Toy - The Name You Trust - Online Since 1995|publisher=drtoy.com|access-date=2014-05-13}}{{cite web|url=http://www.parents-choice.org/company.cfm?the_co=8091&from=Pop-Up%20Activity%20Ball%20|title=Kids Preferred|publisher=parents-choice.org|access-date=2014-05-13}} is a manufacturer of children's toys located in East Windsor, New Jersey. The company was founded by Louis Premselaar in 1983 and has offices in New Jersey, Hong Kong and Shanghai.

In addition to their own brand of products, Kids Preferred has produced licensed toys for brands such as: The Tale of Peter Rabbit, Care Bears, Curious George, Disney, Goodnight Moon, Guess How Much I Love You, Llama Llama, Ryan's World, Rudolph the Red-Nosed Reindeer, and The World of Eric Carle products.