Kim Perell
{{Short description|American serial entrepreneur, business executive, speaker, author and startup mentor}}
{{Use mdy dates|date=September 2022}}
{{Infobox person
| name = Kim Perell
| image =
| image_size =
| caption =
| birth_date = circa 1976/1977
| birth_place = Portland, Oregon, USA
| nationality = American
| occupation = Co-founder and ceo of 100.co
author
investor
| alma mater = Pepperdine University
University of Belgrano
| net_worth =
| spouse =
| children =
| website = {{URL|https://kimperell.com}}
}}
Kim Reed Perell is an American serial entrepreneur, business executive, speaker, author and startup mentor, based in Miami, Florida.
Perell has authored two books, The Execution Factor: The One Skill that Drives Success, and Jump: Dare To Do What Scares You In Business And In Life. She is Founder and CEO of 100.co, an AI-based online marketplace for brands and products development and marketing.
Early life
Perell was born and raised in Portland, Oregon.{{Cite news|url=https://money.cnn.com/2016/08/19/news/economy/kim-perell-amobee/index.html|title=After a painful bankruptcy she created a multimillion dollar marketing firm|last=Blanco|first=Octavio|work=CNNMoney|access-date=2018-09-13}} She attended college at Pepperdine University, graduating magna cum laude with a Bachelor of Science in Business administration.{{Cite news|url=https://www.forbes.com/sites/hollieslade/2014/01/24/after-her-first-startup-blew-up-this-ceo-went-on-to-build-a-100m-company/#c6d5a3628465|title=After Her First Startup Blew Up, This CEO Went On To Build A $100M Company|last=Slade|first=Hollie|work=Forbes|access-date=2018-09-13}}{{Cite web|url=https://forbescouncils.com/members/agency/profile/Kim-Perell-CEO-Amobee/6a1b603c-a5e0-4c25-a04c-d7e95a3c3eca|title=Kim Perell, Official Member of Forbes Councils|website=Forbes Councils|access-date=2018-09-13}} In an interview on Fox Business News, Perell said that she followed in the path of her parents, who were both entrepreneurs, to take advantage of the digital economy and the Internet to launch her career.{{Cite web|url=https://www.foxbusiness.com/small-business/self-made-millionaire-reveals-the-secret-to-success|title=Self-made millionaire reveals the secret to success|last=Henney|first=Megan|date=October 2, 2018|website=FOXBusiness|language=en-US|access-date=2019-03-29}}
Career
Perell is best known as the former chief executive officer of Amobee, a subsidiary of Singtel. She is also known for her work at Xdrive, a tech startup.{{Cite web|url=https://www.forbes.com/sites/jillgriffin/2018/08/03/hard-work-and-perseverance-pays-meet-tech-maven-kim-perell/|title=Hard Work And Perseverance Pays: Meet Tech Maven Kim Perell|last=Griffin|first=Jill|website=Forbes|language=en|access-date=2019-03-29}}
At the age of 22, Perell joined Xdrive Technology. Promoted to Director of Marketing and Sales.{{Cite news|url=http://www.sandiegomagazine.com/San-Diego-Magazine/September-2017/20-San-Diego-Women-to-Celebrate/|title=20 San Diego Women to Celebrate|work=San Diego Magazine|access-date=2018-09-13}} During her first year, Perell recruited 10 million users to the company's services and generated over $9 million in advertising.
Perell later founded Frontline Direct in 2003 and focused on marketing. Frontline Direct reached $3.5 million in revenue in 2005 and more than $100 million by 2010. The company's client base grew from 63 customers to 380 while personnel grew from five employees to 74. Perell sold Frontline to Adconion Media Group, after which the two merged to form Adconion Direct located in Santa Monica, California.
Perell remained as CEO after the merger, and became the first woman appointed to the board.{{Cite news|url=http://www.sandiegometro.com/2014/09/40-under-40-awards-2014/|title=40 Under 40 Awards — 2014, San Diego Metro Magazine|date=September 14, 2014|work=San Diego Metro Magazine|access-date=2018-09-13}} In 2014, Adconion Direct was bought by Amobee, a subsidiary of Singtel, an Asian telecommunications company, for $235 million. Perell was named President of Amobee and later promoted to CEO in December 2016.{{Cite web|url=https://www.mediapost.com/publications/article/291537/kim-perell-promoted-to-ceo-at-amobee.html|title=Kim Perell Promoted To CEO At Amobee|last=Rosenstein|first=Philip|website=MediaPost|access-date=2018-09-13}}
Perell then led the acquisition of Turn, a data management company, in February 2017.{{Cite news|url=http://adage.com/article/news/25-marketing-technology-trailblazers/308646/#KimPerell|title=Introducing Ad Age's 25 Marketing Technology Trailblazers 2017|last=Neff|first=Jack|work=AdAge|access-date=2018-09-13}}
Perell stepped down as CEO of Amobee in December 2019 to pursue her passion of supporting startup entrepreneurs.{{Cite press release|url=https://www.businesswire.com/news/home/20191220005517/en/Samba-Natarajan-named-new-Amobee-CEO|title=Samba Natarajan named new Amobee CEO , Amobee CEO Kim Perell steps down|date=December 20, 2019}}
Perell is also a startup mentor for women entrepreneurs in the San Diego area.{{Cite web|url=http://www.sandiegomagazine.com/San-Diego-Magazine/March-2019/Celebrating-Women-Kim-Perell-Wants-You-to-Succeed/|title=Celebrating Women: Kim Perell Wants You to Succeed|website=www.sandiegomagazine.com|date=March 13, 2019 |language=en|access-date=2019-03-29}}
=100.co=
In 2021, Kim Perell founded 100.co, a digital technology company for brands and products development.{{Cite web |last=Pastore |first=Alexandra |date=2022-04-01 |title=Winnie Harlow and 100.co Discuss Cofounding Cay Skin With AI Technology |url=https://wwd.com/business-news/technology/winnie-harlow-and-100-co-discuss-cofounding-cay-skin-with-ai-technology-1235147911/ |access-date=2022-12-20 |website=WWD |language=en-US}} Perell relocated from San Diego to Miami, where the company has its current headquarters.{{cite web|url=https://refreshmiami.com/what-will-be-the-next-big-brand-keep-an-eye-on-what-kim-perells-100-co-is-building-with-help-of-ai/ |title=What will be the next big brand? Keep an eye on what Kim Perell's 100.co is building, with help from AI |date=July 1, 2021|last=Kaminer|first=Riley |publisher=Refresh Miami }} According to a number of sources, the company leverages artificial intelligence "to analyze trends and develop brands around consumer preferences", in particular, by using CLAIRE intelligence platform.{{cite web|url=https://www.bizjournals.com/southflorida/news/2021/04/08/100co-startup-ai-brand-go-to-market.html |title=Miami startup 100.co uses AI to connect brands with young consumers |date=April 8, 2021|last=Portero|first=Ashley |publisher=South Florida Business Journal}} The company specializes in Consumer packaged goods companies and involves influencers.{{cite web|url=https://wwd.com/business-news/business-features/100-co-offers-the-digital-generation-a-new-way-to-launch-consumer-products-1234810381/ |title=100.co Offers the Digital Generation a New Way to Launch Consumer Products |date=April 26, 2021|last=Pastore|first=Alexandra |publisher=WWD }}
In May 2021, the company acquired Cherry Pick AI, a New York-based predictive intelligence platform for product development.{{cite web|url= https://www.bizjournals.com/southflorida/news/2021/05/06/100co-acquires-cherry-pick-ai.html|title=New Miami startup 100.co inks acquisition |publisher=Business Journal }} In June 2021, the company bought AI.PARC startup and acquired its Artificial Intelligence (AI), Machine Learning (ML) and Natural Language Processing (NLP) patents to upgrade its database tools.{{cite web|url=https://finance.yahoo.com/news/100-co-strengthens-proprietary-ai-120000926.html|title=100.co Strengthens Proprietary AI Platform CLAIRE™ with Acquisition of AI.PARC; Appoints Philip Smolin as Chief Platform Officer |publisher=Yahoo Finance }}
Author
Perell's book, The Execution Factor: The One Skill that Drives Success, was a USA Today National Best-Selling Book.{{Cite news|url=https://www.usatoday.com/story/life/books/2013/06/21/the-execution-factor/2444877/isbn/9781260128529/|title=The Execution Factor|work=USA TODAY|access-date=2018-10-01}} It debuted at No. 2 on the LA Times' bestseller list.{{Cite news|url=http://projects.latimes.com/bestsellers/titles/execution-factor/|title=The Execution Factor by Kim Perell – Bestsellers|newspaper=LA Times|access-date=2018-10-04}}
- {{cite book |title=The Execution Factor: The One Skill that Drives Success |date=2018 |isbn=978-1-260-12853-6|last1=Perell |first1=Kim|publisher=McGraw Hill Professional }} by McGraw Hill Professional{{cite book|url=https://books.google.com/books?id=XZJnDwAAQBAJ|title=The Execution Factor: The One Skill that Drives Success |date=September 2018 |publisher=McGraw Hill Professional |isbn=9781260128536 }}
- {{cite book |title=Jump: Dare To Do What Scares You In Business And In Life |date=2021 |isbn=978-1-400-22945-1|last1=Perell |first1=Kim|publisher=HarperCollins Leadership }} by HarperCollins{{cite book|url=https://books.google.com/books?id=mQslEAAAQBAJ |title=Jump: Dare To Do What Scares You In Business And In Life |date=November 2021|publisher=HarperCollins |isbn=9781400229451 }}
Investments
Perell is an active angel investor, contributing to more than 60 startups, of which more than a 10 were acquired for over $500 million in value.
Personal life
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Awards and nominations
- San Diego Metro's 40 Under 40 Awards – 2014{{Cite news|url=http://www.sandiegometro.com/2014/09/40-under-40-awards-2014/|title=40 Under 40 Awards — 2014, San Diego Metro Magazine|date=September 14, 2014|work=San Diego Metro Magazine|access-date=2018-09-13|language=en-US}}
- 2015 Best in Biz Awards: Bronze – Executive of the Year, Medium{{Cite news|url=https://www.bestinbizawards.com/2015-winners-executive/|title=2015 winners: Executive categories – Best in Biz Awards|work=Best in Biz Awards|access-date=2018-09-13|language=en-US}}
- 2015 American Business Awards: Gold – Woman of the Year{{Cite web|url=https://stevieawards.com/search-past-winners-and-finalists?site_type=&year=&company_name=&award=&nomination_title=&country=&category_group=&state=&category=&city=&submitted_by=&industry=&items_per_page=10&page=270&__hstc=27382499.4b135b93568329ddfd44fc60341d0a87.1527724800090.1527724800091.1527724800092.1&__hssc=27382499.1.1527724800093&__hsfp=1773666937&order=company_name&sort=asc|title=Search All Past Stevie® Winners and Finalists {{!}} Page 271 {{!}} Stevie Awards|website=Stevie Awards|access-date=2018-09-13}}
- Business Insider Singapore's 30 Most Powerful Women in Mobile Advertising – 2015{{Cite news|url=https://www.businessinsider.sg/business-insider-most-powerful-women-in-mobile-advertising-2015-10/18/|title=The 30 most powerful women in mobile advertising|last=O'Reilly|first=Lara|date=October 20, 2015|work=Business Insider Singapore|access-date=2018-09-13}}
- Business Insider's 30 Most Powerful Women in Mobile Advertising – 2016{{Cite news|url=https://www.businessinsider.com/the-most-powerful-women-in-mobile-advertising-2016-11|title=The 30 most powerful women in mobile advertising|last=O'Reilly|first=Lara|work=Business Insider|access-date=2018-09-13}}
- 2016 American Business Awards: Silver – Executive of the Year – Advertising, Marketing & Public Relations
- 2016 Best in Biz Awards: Silver – Entrepreneur/Founder of the Year{{Cite news|url=https://www.bestinbizawards.com/2016-winners-executive/|title=2016 winners: Executive categories – Best in Biz Awards|work=Best in Biz Awards|access-date=2018-09-13}}
- 2016 American Business Awards: Silver – Woman of the Year
- San Diego Metro's 40 Under 40 Awards – 2016{{Cite news|url=http://www.sandiegometro.com/2016/09/40-40-awards-2016/|title=40 Under 40 Awards — 2016, San Diego Metro Magazine|date=September 11, 2016|work=San Diego Metro Magazine|access-date=2018-09-13}}
- 2017 American Business Awards – Woman of the Year{{Cite web|url=http://stevieawards.com/women/amobee-woman-year|title=Amobee – Woman of the Year {{!}} Stevie Awards|website=Stevie Awards|access-date=2018-09-13}}
- AdAge's 25 Marketing Technology Trailblazers – 2017
- San Diego Magazine's 20 San Diego Women to Celebrate – 2017
- The Hustle's 2X Woman of the Year – 2018{{Cite news|url=https://thehustle.co/tax-me-once-shame-on-you/|title=Tax me once, shame on you...|date=July 9, 2018|work=The Hustle|access-date=2018-09-13}}
- 2018 John C. Maxwell Top 30 Top Transformational Leaders Award{{Cite web|url=http://johnmaxwellteam.com/leadership-awards-top-2018/|title=The John C. Maxwell Transformational Leadership Award|website=The John Maxwell Team|access-date=2018-09-13}}
- 2018 Women World Awards: Gold – Female Entrepreneur of the Year{{Cite web|url=http://www.womenworldawards.com/world/|title=2018 Winners {{!}} Women in Business and the Professions World Awards|website=Women World Awards|access-date=2018-09-13|archive-url=https://web.archive.org/web/20180908010246/http://www.womenworldawards.com/world/|archive-date=2018-09-08|url-status=dead}}
Extra links
- [https://www.100.co 100.co]
References
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Category:Year of birth missing (living people)
Category:Businesspeople from Portland, Oregon
Category:American women chief executives
Category:American technology chief executives
Category:Pepperdine University alumni