Kin Community

{{Short description|Digital media and entertainment company}}

{{Infobox broadcasting network

|name = Kin Community

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|type = Online content

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|country = United States

|available = International

|founded = Dec 2011

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|headquarters = Playa Vista, California

|key_people = Michael Wayne, CEO

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|website = [http://www.kincommunity.com// KinCommunity.com]

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}}

Kin is a digital media and entertainment company.

History

Kin Community was created by DECA in 2011 as part of YouTube's $100 million investment in their YouTube Original Channel Initiative.{{Cite web|url=https://www.tubefilter.com/2011/10/28/youtube-original-channels/|title=YouTube Reveals Original Channels|date=October 29, 2011}} Kin Community failed to receive follow-on funding from YouTube and instead focussed on selling ads for their network partners,{{Cite web|url=http://www.adweek.com/news/technology/when-youtube-cuts-you-get-ellen-148845|title = When YouTube Cuts You off: Get Ellen}} while continuing to create original content. In 2013, Kin Community partnered with Warner Bros. to represent The Ellen Show YouTube channel.{{Cite web|url=https://newmediarockstars.com/2014/01/deca-ceo-michael-wayne-talks-kin-community-networks-partner-selection-youtube-original-channel-initative-interview/|title=Deca CEO Talks Kin Community Network's Partner Selection, YouTube Original Channel Initative [sic] [INTERVIEW] | New Media Rockstars|website=newmediarockstars.com}}

Kin Community partner, the Lizzie Bennet Diaries, became the first YouTube series to win a Primetime Emmy, receiving the 2013 Primetime Emmy Award for Outstanding Creative Achievement in Interactive Media-Original Interactive Program.{{Cite web|url=https://www.emmys.com/news/awards-news/interactive-digital-media-programs-be-honored|title=Interactive Digital Media Programs to be Honored|website=Television Academy}}

Kin Studios

In July 2015, Kin Community announced that they had formed Kin Studios, a 20-person team dedicated to creating branded content for advertisers with Kin Community creators.{{Cite web|url=https://adage.com/article/digital/video-net-kin-community-opens-branded-content-arm/299308|title=Video Net Kin Community Opens Kin Studios to Produce Videos for Brands|date=July 2, 2015|website=Ad Age}}

See also

References