Knowledge market#Knowledge services

{{short description|Mechanism for distributing knowledge resources}}

A knowledge market is a mechanism for distributing knowledge resources.{{cite web| last=Hicks|first=Jennifer|title= The Rise of the Knowledge Market |url= https://www.forbes.com/sites/jenniferhicks/2011/06/27/the-rise-of-the-knowledge-market |work=Forbes|accessdate=19 April 2013}} There are two views on knowledge and how knowledge markets can function.{{cite web |title= A Synopsis of: Working Knowledge: How Organizations Manage What They Know |url= http://www.trg-inc.com/resources/SynopsisWorkingKnowledge.pdf |work= Organizational Change Program for the CGIAR Centers |accessdate= 19 April 2013 }}{{dead link|date=December 2017 |bot=InternetArchiveBot |fix-attempted=yes }} One view uses a legal construct of intellectual property to make knowledge a typical scarce resource, so the traditional commodity market mechanism can be applied directly to distribute it. An alternative model is based on treating knowledge as a public good and hence encouraging free sharing of knowledge. This is often referred to as attention economy. Currently there is no consensus among researchers on relative merits of these two approaches.

History

A knowledge economy include the concept of exchanging knowledge-based products and services. However, as discussed by Stewart (1996){{cite book|last=Stewart|first=Thomas A.|title=Intellectual Capital: The New Wealth of Organizations|year=1996|publisher=McGraw-Hill, 342 p.}} knowledge is very different from physical products. For example, it can be in more than one place at one time, selling it does not diminish the supply, buyers only purchase it once, and once sold, it cannot be recalled. Further, knowledge begets more knowledge in a never-ending cycle. Understanding of knowledge markets is beginning to emerge. As would be expected, they are very different in form from traditional markets.

Knowledge markets have been variously described by Stewart (1996) and Simard (2000){{cite journal|last=Simard|first=Albert|title= Knowledge markets: More than Providers and Users |journal= BGD Internet Research Society Transactions |year=2006|volume=2|issue=2|pages=4–9}} as a mechanism for enabling, supporting, and facilitating the mobilization, sharing, or exchange of information and knowledge among providers and users.{{cite web| last=Simard|first=Caroline|title= Chapter 11: Knowledge networks and the geographic locus of innovation |url= http://openinnovation.berkeley.edu/ranp_chapters/11.pdf |publisher=University of California at Berkeley|accessdate=19 April 2013}}

This transactional approach assumes that knowledge-based products or services are available for distribution, that someone wants to use them, and that the primary focus of the market is to connect the two.

This perspective is appropriate when the market has limited or no interest or control over either the production or use of the content being exchanged, as is the case for most traditional markets.{{cite book|last1=Tapscott|first1=Don|last2=Williams|first2=Anthony D.|title= Wikinomics - How Mass Collaboration Changes Everything |year=2006|publisher=Penguin Group|location=New York, 324 p.}} A provider-user perspective is also appropriate for emerging social networking "ideagoras" (Tapscott and Williams, 2006), in which the primary function of the market is to match existing solutions with problems and problems with those who can find solutions.

From a production perspective, processes for creating wealth through the use of intellectual capital are explained by Nonaka (1991){{cite journal|last=Nonaka|first=Ikujiro|title=The knowledge creating company|journal=Harvard Business Review|year=1991|volume=69|issue=6|pages=14–37}}{{cite book|last1= Edvinsson |first1=Leif| author-link1=Leif Edvinsson|last2=Malone|first2=Michael S.|title=Intellectual Capital |url= https://archive.org/details/intellectualcapi00edvi |url-access= registration |year=1997|publisher=Harper Business|location=New York, 225 p.|isbn=9780887308413}} and Leonard (1998).{{cite book|last1= Leonard |first1=Dorothy|title= Wellsprings of Knowledge |year=1998|publisher= Harvard Business School Press |location=Boston, 334 p.}} At the marketing end of the spectrum, a number of authors, including Bishop (1996),{{cite book|last1= Bishop |first1=Bill|title= Strategic Marketing for the Digital Age |year=1996|publisher= Harper Business |location=New York, 250 p.}} May (2000),{{cite book|last1= May |first1=Paul|title= The Business of Ecommerce |url= https://archive.org/details/businessofecomme00mayp |url-access= registration |year=2000|publisher= Cambridge University Press, 270 p.|isbn=9780521776981}} and Tapscott et al. (2000){{cite book|last1=Tapscott|first1=Don|last2=Ticoll|first2=David| last3=Lowt|first3=Alex|title= Digital Capital |url=https://archive.org/details/digitalcapitalha00taps|url-access=registration|year=2000|publisher= Harvard Business School Press |location=Boston, 270 p.|isbn=9781578511938}} describe the architecture and processes necessary to succeed in a digital economy.

Knowledge markets may also be sequential in nature.{{cite book|last1= Kantola |first1=Jussi| last2= Karwowski |first2= Waldemar |title= Knowledge Service Engineering Handbook.|year=2012|publisher= CRC Press |location=Boca Raton, FL|isbn=978-1439852941}} Simard (2006) describes a cyclic end-to-end knowledge-market model comprising nine stages that embed, advance, or extract value into knowledge products and services along a knowledge services value chain. The first five stages are internal to a knowledge organization (production and transfer) while the last four stages are external (intermediaries, clients, and citizens). Because the value chain is cyclic, it can be used to model either a supply (post-production evaluation ) or a demand (pre-production evaluation) approach to knowledge markets.

Knowledge services

Knowledge services is an emerging concept that integrates knowledge management, a knowledge organization, and knowledge markets. Knowledge services are programs that provide content-based (data, information, knowledge) organizational outputs (e.g., advice, answers, facilitation), to meet external user wants or needs. Knowledge services are delivered through knowledge markets.

St. Clair and Reich (2002) describe internal knowledge services as a management approach that integrates information management, knowledge management, and strategic learning into an enterprise-wide function.{{cite book|last1= St. Clair |first1=Guy| last2= Lauren |first2= Albert |title= Beyond Degrees: Professional Learning for Knowledge Services|year=2010|publisher= De Gruyter Publishing |location=Berlin|isbn=978-3598243691}} Kalakota and Robinson (2003) and Thomas (2005) developed service-oriented architectures for the private sector.{{cite book|last1= Kalakota |first1=Ravi| last2= Robinson |first2= Marcia |title= Services Blueprint: Roadmap for Execution.|year=2003|publisher= Addison-Wesley Professional |location=Boston|isbn=0321150392}}{{cite book|last1=Davenport|first1=Thomas H.|title=Thinking for a Living: How to Get Better Performances And Results from Knowledge Workers.|year=2005|publisher=Harvard Business Review Press|location=Boston|isbn=1591394236|url=https://archive.org/details/thinkingforlivin00dave}} Their focus was to transform traditional retail businesses by developing enterprise-wide platforms that support customer services. RocSearch (2006) takes a broader external view, referring to a nascent knowledge services industry that goes beyond traditional cost and time leveraging advantages of the traditional consulting sector.

Simard et al. (2007) developed a holistic systems model of knowledge services for government S&T organizations. The model begins with generating new content and ends with sector outcomes and individual benefits. The model is independent of content, issues, or organizations. It is designed at a departmental level, but is scalable both upwards and downwards. The primary driver is a department's legal mandate; a secondary driver is the needs of clients and residents. The model can function from either a supply or demand approach to knowledge markets. There are two levels of resolution - performance measurement, and classifying service-related activities.

There are four types of knowledge services: generate content, develop products, provide assistance, and share solutions. 24 Knowledge services are modeled as a circular value chain comprising nine stages that embed, advance, or extract value from knowledge-based products and services.{{cite journal| last= Xia|first= Haoxiang |title= Knowledge Services: A New Research Field between KM and SSME, Conference Paper |date= January 2007 |url= https://www.academia.edu/700387 |via=Academia.edu|accessdate=19 April 2013 |hdl=10119/4152}} The stages are: generate, transform, manage, use internally, transfer, enhance, use professionally, use personally, and evaluate.

(Simard, 2007) described a rich to reach service delivery spectrum that is segmented into categories of recipients, with associated levels of distribution, interactions, content complexity, and channels. The categories, from rich to reach, are: unique (once only), complex (science), technical (engineering), specialized (professional), simplified (popular), and mandatory (everyone).

From the perspective of knowledge markets, Mcgee and Prusak (1993) note that people barter for information, use it as an instrument of power, or trade it for information of greater value.{{cite book|last1=Liu|first1=Alan| title= The Laws of Cool: Knowledge Work and the Culture of Information |year=2004|publisher=University of Chicago Press|location=Chicago, Illinois }} Davenport and Prusak (1998) used a knowledge marketplace analogy to describe the exchange of knowledge among individuals and groups.{{cite book|last1=Prusak|first1=Lawrence|last2=Davenport|first2=Thomas H.|title=Working Knowledge: How Organizations Manage What They Know, 2nd Edition|url=https://archive.org/details/workingknowledge00thom_0|url-access=registration|year=1998|publisher=Harvard Business School Press|location=Cambridge, Massachusetts|isbn=1-57851-301-4}} However, Shapiro and Varian (1999) indicate that information markets will not resemble textbook competitive markets with many suppliers offering similar products but lacking the ability to influence prices.{{cite book|last1=Shapiro|first1=Carl|last2=Varian|first2=Hal R.|title=Information Rules: A Strategic Guide to the Network Economy|year=1998|publisher=Harvard Business School Press|location=Cambridge, Massachusetts|isbn=978-0875848631|url=https://archive.org/details/informationrules00shap}} Simard (2006) described knowledge markets as a group of related circular knowledge-service value chains that function collectively as a sector, to embed, advance, and extract value to yield sector outcomes and individual benefits.

=Examples=

{{see also|List of question-and-answer websites}}

Fee-based knowledge markets commoditize knowledge by being based on traditional market mechanisms that work well for traditional goods. The buyer posts a request, normally in the form of a question and sets a price for the valid answer. Alternatively, the suppliers of knowledge (answerers) can post their bids to have the question answered.

Experts-Exchange is fee-based knowledge market which using a virtual currency where buyers can offer payment to have their questions answered.{{cite web| title= Experts-Exchange 3 million solutions |url= http://www.experts-exchange.com |work=Experts Exchange|accessdate=19 April 2013}} Mahalo Answers, an extension of the search engine Mahalo.com, launched on December 15, 2008. The site also uses a virtual currency ("Mahalo Dollars").{{cite web| last=Needleman|first=Rafe|title=Mahalo expands human-powered search with paid Answers service|url=http://news.cnet.com/8301-17939_109-10122762-2.html|work=CNET|accessdate=19 April 2013}}

Innocentive is a web-based open marketplace where firms post scientific problems and choose rewards.{{cite web|last=Diener|first=Kathleen|title=The Market for Open Innovation: First study to compare the offerings, methods, and competences of intermediaries, consultancies, and brokers for open innovation|url=http://blog.tim.rwth-aachen.de/2009/12/the-market-for-open-innovation-first-study-to-compare-the-offerings-methods-and-competences-of-intermediaries-consultancies-and-brokers-for-open-innovation|work=RWTH-TIM Blog|accessdate=19 April 2013|archive-url=https://archive.today/20130701022427/http://blog.tim.rwth-aachen.de/2009/12/the-market-for-open-innovation-first-study-to-compare-the-offerings-methods-and-competences-of-intermediaries-consultancies-and-brokers-for-open-innovation|archive-date=2013-07-01|url-status=dead}}

Sage Board is an active American company tackling the problem from a consumer perspective. The company vets experts through web sources, social media profiles, journals, and professional profiles. It connects consumers to the vetted experts who provide paid answers, audio, or video conferencing services. Sage also provides an SEO software toolset that provides SEO analytics for digital content marketing for the experts. {{Citation needed|date=February 2025}}

Google Answers was another implementation of this idea.{{cite web|last=Durbin|first=Bryce|title= Google Has No Answers |url= https://techcrunch.com/2006/11/29/google-has-no-answers|work=TechCrunch|date=29 November 2006 |accessdate=19 April 2013}} This service allowed its users to offer bounties to expert researchers for answering their questions. The Google site was closed in 2006. Two months later, fifty former Google Answers Researchers launched paid research/Q&A site Uclue. Google also acquired Q&A website Vark.com, to shut it down a year later.

Free knowledge markets use an alternative model treating knowledge as a public good.

Quora, Stack Overflow (and the rest of the Stack Exchange network), Ask Metafilter, Yahoo! Answers, Windows Live QnA, Wikipedia's Reference Desk, 3form Free Knowledge Exchange, Knowledge iN, and several other websites currently use the free knowledge exchange model. None of these offer more than an increase in reputation as payment for researchers.

ChaCha.com and Answerly.com both offer subsidized knowledge markets where researchers are paid to generate answers despite the service remaining free to the question asker. Amazon.com's NowNow previously offered a subsidized knowledge market for questions asked through mobile phones and as an experimental feature in the company's ebook reader, the Amazon Kindle. The NowNow service was discontinued November 21, 2008 after an extended private beta period.{{cite web |title= The Kindle Will No Longer Answer Questions: No More NowNow |url= http://www.kindlehelpdesk.com/2008/11/kindle-will-no-longer-answer-questions.html |work= Amazon.com |accessdate= 19 April 2013 }}{{dead link|date=December 2017 |bot=InternetArchiveBot |fix-attempted=yes }}

See also

References

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