Kuvera.in

{{Short description|Indian Financial Services company}}

{{More citations needed|date=August 2019}}

{{Use dmy dates|date=January 2020}}

{{Use Indian English|date=January 2020}}

{{Infobox company

| name = Kuvera

| logo = File:Kuvera Logo.jpg

| type = Private

| industry = Personal Finance, Financial Services

| founded = 2016

| founder = Gaurav Rastogi,

Neelabh Sanyal

| hq_location = Bangalore

| services = Direct Mutual Funds, Tax Harvesting,

Smart Trading, Family Account

| aum = ₹28,000 Crore

| owner = Cred

| parent = Arevuk Advisory Services Pvt. Ltd.

| website = https://kuvera.in

| location_country = India

}}

Kuvera is an Indian online wealth management platform for mutual funds, digital gold, fixed deposits, cryptocurrency exchange, insurance & US ETF investment. It is operated by Arevuk Advisory Services Pvt. Ltd., a company headquartered in Bangalore.{{Cite news|url=https://www.thehindu.com/business/using-the-internet-for-your-financial-investments/article25134440.ece|title=Using the Internet for your financial investments|last=Parikh|first=Saurin|date=2018-10-05|work=The Hindu|access-date=2019-07-31|language=en-IN|issn=0971-751X}}{{Cite web|url=https://www.livemint.com/Money/kqmVhDkoThQA32XU8n6bxM/Mutual-funds-platform-Kuvera-raises-2500000-from-angel-inv.html|title=Mutual funds platform Kuvera raises $250,000 from angel investors|last=Malik|first=Yuvraj|date=2018-03-03|website=livemint|language=en|archive-url=|archive-date=|access-date=2019-07-31}}

History

Kuvera was founded in 2016 by Gaurav Rastogi - ex-portfolio manager at Morgan Stanley and Neelabh Sanyal - former vice-president with Axis Capital.{{Cite web|url=https://www.livemint.com/Companies/xhUdOIb22On0q5NRBnKeMK/Mutual-funds-platform-Kuvera-ties-up-with-Uber.html|title=Mutual funds platform Kuvera ties up with Uber|last=Malik|first=Yuvraj|date=2017-08-23|website=LiveMint|language=en|archive-url=|archive-date=|access-date=2019-07-31}} Mayank Sharma, cloud architect at Amagi joined as the third co-founder in 2017, assuming the responsibility of head of technology.{{Cite web|date=2020-07-27|title=Kuvera Banks On Gamification To Bring Young Indians Into The Investment Fold|url=https://inc42.com/startups/kuvera-banks-on-gamification-to-bring-young-indians-into-the-investment-fold/|access-date=2020-12-04|website=Inc42 Media|language=en-US}}

Kuvera.in derives its name from Kuber (also called Kubera or Kuvera), the lord of riches and treasures according to Hindu mythology.{{Cite web |last=Das |first=Subhamoy |last2= |first2= |date=1 August 2018 |title=Kuber the Lord of Riches |url=https://www.learnreligions.com/kuber-the-lord-of-riches-1770298 |access-date=2019-07-31 |website=Learn Religions |language=en}}

Kuvera's parent company, Arevuk Advisory Services Pvt. Ltd. registered as investment advisor (RIA) with SEBI (registration no INA200005166) on 19 July 2016 {{Cite web|url=https://www.sebi.gov.in/sebiweb/other/OtherAction.do?doRecognisedFpi=yes&intmId=13®no=INA200005166|title=SEBI {{!}} Investment Adviser|website=www.sebi.gov.in|access-date=2019-07-31}}

The website was launched in 2017. Over the course of the year, Kuvera introduced the robo-advisory tools on its platform.{{Cite web|url=https://www.vccircle.com/robo-advisory-startup-kuvera-looks-to-tap-into-direct-mutual-funds-market|title=Robo-advisory startup Kuvera looks to tap into direct mutual funds market|website=VCCircle|language=en-US|access-date=2019-07-31}}

Kuvera raised a total of $500,000 in two rounds of angel funding. In March 2018, it raised $250,000 in the second round of angel investment from Baskar Subramanian, co-founder, Amagi, Saket Kumar, Managing Director, Swank Capital among others.{{Cite web|url=https://www.moneycontrol.com/news/business/startup/kuvera-raises-250k-from-angel-investors-2520755.html|title=Kuvera raises $250k from angel investors|website=Moneycontrol|access-date=2019-07-31}}{{Cite web|url=https://www.vccircle.com/online-financial-planning-platform-kuvera-raises-angel-funding|title=Online financial planning platform Kuvera raises angel funding|date=2018-03-03|website=VCCircle|language=en-US|access-date=2019-07-31}}

In April 2019, Kuvera received a Series A investment of $4.5 Million from the lead investor Eight Roads Fintech Strategic Investments,{{Cite web|url=https://inc42.com/buzz/wealth-management-startup-kuvera-raises-funding-eight-roads|title=Wealth Management Startup Kuvera Raises $4.5 Mn From Eight Roads|date=2019-04-16|website=Inc42 Media|language=en-US|access-date=2019-07-31}}{{Cite web|url=https://eightroads.com/en/news/kuvera-raises-4-5m-in-series-a-funding|title=Kuvera raises $4.5m in Series A funding|website=Eight Roads|language=en|access-date=2019-08-01}} the investment arm of Fidelity International for building the team and expanding the product portfolio.{{Cite web|url=https://www.vccircle.com/eight-roads-writes-4-5-mn-cheque-to-digital-investment-platform-kuvera|title=Eight Roads writes $4.5 mn cheque to digital investment platform Kuvera|date=2019-04-16|website=VCCircle|language=en-US|access-date=2019-07-31}}{{Cite web|url=https://www.fintechfutures.com/2019/04/indian-wealthtech-kuvera-raises-4-5m/|title=Indian wealthtech Kuvera raises $4.5m|last=April 2019|first=17th|website=FinTech Futures|language=en-GB|access-date=2019-08-01}}

The company also launched a group health insurance cover for its users underwritten by Bharti AXA that covers medical expenses.{{Cite web|last=Kaur|first=Avneet|date=2020-09-30|title=Kuvera introduces group health insurance for its users|url=https://www.livemint.com/insurance/news/kuvera-launches-health-insurance-at-35-lower-premiums-11601451764240.html|access-date=2020-12-04|website=mint|language=en}}

Mayank Sharma, CTO left the company in February 2021.{{Citation needed|date=April 2022}}

Kuvera was acquired by Cred (company) in a cash-and stock-deal to enter the wealth-management space.{{Cite news |last=Rag |first=Ajay |date=2024-02-06 |title=Cred to buy Kuvera to enter wealth management |url=https://economictimes.indiatimes.com/tech/startups/cred-acquires-mutual-fund-startup-kuvera-marks-entry-into-wealth-management/articleshow/107452761.cms?from=mdr |access-date=2024-09-16 |work=The Economic Times |issn=0013-0389}}

Partnership

In September 2020, the company established a partnership with Vested Finance to allow its Indian traders to invest in the US stocks including Netflix, Facebook, and Apple.{{Cite web|date=2020-09-02|title=Mutual funds platform Kuvera now offers Indian investors to invest in US stocks|url=https://www.livemint.com/market/stock-market-news/mutual-funds-platform-kuvera-now-offers-indian-investors-to-invest-in-us-stocks-11599027874576.html|access-date=2020-12-04|website=mint|language=en}}{{Cite web|last=Borate|first=Neil|date=2020-09-03|title=Investment apps offer integrated platforms for global, local stocks|url=https://www.livemint.com/money/personal-finance/investment-apps-offer-integrated-platforms-for-global-local-stocks-11599099448891.html|access-date=2020-12-04|website=mint|language=en}}

See also

References

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