Löfbergs

{{Short description|Swedish coffee roastery}}

{{coord|59|22|37.7|N|13|30|19.7|E|display=title|type:landmark}}

{{Infobox company

| name = Löfbergs Lila AB

| logo = Löfbergs Lila AB.png

| trading_name = Löfbergs

| type = Private

| industry = Coffee, Tea

| founded = {{Start date and age|1906|07}}

| founder = Josef, Anders and John Löfberg

| hq_location_city = Karlstad

| hq_location_country = Sweden

| area_served = Nordic countries, UK, Baltics, Canada

| key_people = Kathrine Löfberg (Chair of the Board)
Fredrik Nilsson (CEO)

| owner = Löfberg family

| website = {{URL|lofbergs.se}}

}}

Image:Löfbergs lila skrapan.JPGLöfbergs, officially Löfbergs Lila AB, is a coffee roastery in Karlstad, Sweden. It was founded in 1906 by the three brothers Josef, Anders and John Löfberg. Löfbergs is the second-largest coffee brand in the Swedish market, with a 24.5% market share in 2023.{{Cite web |title=Löfbergs |url=https://thinccollective.se/case/lofbergs-3/ |access-date=2025-01-09 |website=Thinc |language=en-GB}}

Löfbergs is today one of the largest coffee roasteries in the Nordic countries. The company is still family-owned and is now in the third and fourth generation. The main office and one of the roasteries are located in Karlstad. They own 50% of Peter Larsens Kaffe in Viborg, Denmark. Löfbergs also owns Kobbs tea. The company has 200 employees. By 1999 the company had a 20% market share in Sweden.{{Citation|title=Karlstads Fasader |last=Meyer-Lie |first=Anita |last2=Berggren|first2=Per |date=November 1999 |publisher=Berggren&Meyer-Lie |place=Karlstad |isbn=91-973720-0-5 |page=84|language=Swedish }}

In recent years Löfbergs have strengthened their position in the market, with an emphasis on social responsibility and working for a better environment. Löfbergs is one of Europe's largest importers of organic and fair trade coffee, as well as being Sweden's major supplier of coffee to restaurants, cafés and companies.

Löfbergs sponsors the ice hockey team Färjestad BK as well as Löfbergs Arena. For many years, Färjestad's team colours were the same purple and yellow as Löfbergs's colours, but that was changed for the 2006–07 season.{{cite news |url=http://www.expressen.se/nyheter/svart-och-vitt---farjestads-farger-nasta-sasong/ |title=Svart och vitt - Färjestads färger nästa säsong |newspaper=Expressen |agency=Tidningarnas Telegrambyrå |language=Swedish |date=15 May 2006 |accessdate=17 June 2014}} In August 2012, the roastery dropped {{Lang|sv|Lila}} ({{Gloss|purple}}) from its brand to become Löfbergs.{{cite news |url=http://www.dagensmedia.se/nyheter/pr/article3523848.ece |title=Löfbergs Lila blir Löfbergs |last=Hanspers |first=Elin |newspaper=Dagens Media |language=Swedish |date=22 August 2012 |accessdate=17 June 2014}}

Löfbergs operates a coffee bar called {{Lang|sv|Löfbergs Rosteri och Kaffebar|italic=no}} in their hometown of Karlstad. The company previously operated a café on Kungsgatan in central Stockholm, which opened in 2015; however, the location closed in January 2022.{{Cite web |date=2025-01-09 |title=Löfbergs kafé stänger på Kungsgatan {{!}} Fastighetsvärlden |url=https://archive.today/20250109104625/https://www.fastighetsvarlden.se/notiser/lofbergs-kafe-stanger-pa-kungsgatan/ |access-date=2025-01-09 |website=archive.is}}

File:Löfbergs, Stockholm.jpg