LOHAS

{{short description|Demographic defining a particular market segment}}

{{Globalize|date=June 2017}}

{{about|a lifestyle|the Hong Kong MTR station|LOHAS Park station|the neighborhood|LOHAS Park}}

Lifestyles of Health and Sustainability (LOHAS) is a demographic defining a particular market segment related to sustainable living, "green" ecological initiatives, and generally composed of a relatively upscale and well-educated population segment. The author Paul H. Ray, who coined the term Cultural Creatives in his book by the same name, explains that "What you're seeing is a demand for products of equal quality that are also virtuous."{{cite news

| last = Cortese

| first = Amy

| title =They Care About the World (and They Shop, Too)

| work =Business Section

| publisher =New York Times

| date =July 20, 2003

| url =https://query.nytimes.com/gst/fullpage.html?res=9E01E3D8103CF933A15754C0A9659C8B63 }}{{cite news

|last = Everage

|first = Laura

|title = Understanding the LOHAS Lifestyle

|work = Gourmet Retailer Magazine

|publisher = Nielsen Business Media

|date = October 1, 2002

|url = http://www.gourmetretailer.com/top-story-center_store-understanding_the_lohas_lifestyle-4175.html

|accessdate = 2014-04-06

|archive-url = https://web.archive.org/web/20150221112016/http://www.gourmetretailer.com/top-story-center_store-understanding_the_lohas_lifestyle-4175.html

|archive-date = 2015-02-21

|url-status = dead

}} Included in the cultural creative demographic are consumers of New Age goods and services.{{cite news |url=http://www.publishersweekly.com/article/CA219343.html |title=Crossing the Boundaries:Regardless of its label, this increasingly mainstream category continues to broaden its subject base |author=Judith Rosen |date=2002-05-27 |publisher= -- Publishers Weekly}}{{cite news |url=http://www.medialifemagazine.com/news2002/jun02/jun17/1_mon/news3monday.html |archive-url=http://webarchive.loc.gov/all/20021113050056/http://www.medialifemagazine.com/news2002/jun02/jun17/1_mon/news3monday.html |url-status=dead |archive-date=November 13, 2002 |title=Body & Soul, yoga w/o the yoyos |author=David Moore |date=June 17, 2002 |publisher=Media Life }}

Researchers have reported a range of sizes of the LOHAS market segment. For example, Worldwatch Institute reported that the LOHAS market segment in the year 2006 was estimated at $300 billion, approximately 30% of the U.S. consumer market;{{cite journal

| last =Cohen

| first =Maurie J.

| authorlink =

| title =Consumer credit, household financial management, and sustainable consumption

| journal =International Journal of Consumer Studies

| issue =1

| pages =57–65

| date =January 2007

| doi =10.1111/j.1470-6431.2005.00485.x

| volume =31

| s2cid =154771421

}}{{cite book |last = Halweil

|first = Brianink =

|author2 = Lisa Mastny

|author3 = Erik Assadourian

|author4 = Linda Starke

|author5 = Worldwatch Institute

|title = State of the World 2004: A Worldwatch Institute Report on Progress Toward a Sustainable Society

|publisher = W. W. Norton & Company

|year = 2004

|pages = [https://archive.org/details/stateofworldworl0000unse/page/167 167]

|isbn = 0-393-32539-3

|url = https://archive.org/details/stateofworldworl0000unse/page/167

}} and, a study by the Natural Marketing Institute showed that in 2007, 41 million or 13% of the Americans were included within the LOHAS psychographic. In Japan roughly 17 million adults or 12% of the population are LOHAS consumers.{{Cite web |url=http://www.lohas-asia.org/about-us/ |title=ABOUT US « Asia-Pacific LOHAS: Lifestyles of Health and Sustainability |access-date=2012-07-17 |archive-date=2012-02-09 |archive-url=https://web.archive.org/web/20120209005831/http://www.lohas-asia.org/about-us/ |url-status=dead }}