Laird Veatch
{{short description|American college sports administrator}}
{{use mdy dates|date=December 2024}}
{{Infobox college coach
| name = Laird Veatch
| image =
| alt =
| caption =
| current_team = Missouri
| current_title = Athletic director
| current_conference = SEC
| birth_date =
| birth_place = Manhattan, Kansas, U.S.
| death_date =
| death_place =
| player_years1 = 1990–1994
| player_team1 = Kansas State
| admin_years1 = 1995–1997
| admin_years2 = 1997–2002
| admin_team2 = Missouri (assistant)
| admin_years3 = 2002–2003
| admin_team3 = Iowa State (associate athletics director)
| admin_years4 = 2010–2015
| admin_team4 = Kansas State (associate athletics director)
| admin_years5 = 2015–2017
| admin_team5 = Kansas State (deputy athletic director)
| admin_years6 = 2017
| admin_team6 = Kansas State (interim athletic director)
| admin_years7 = 2017–2019
| admin_team7 = Florida (associate athletics director)
| admin_years8 = 2019–2024
| admin_team8 = Memphis
| admin_years9 = 2024–present
| admin_team9 = Missouri
}}
Laird Veatch is an American university sports administrator who is currently the athletic director at the University of Missouri. Veatch was previously the athletic director at the University of Memphis.
Early life
Veatch was born in Manhattan, Kansas, where he attended Manhattan High School.{{Cite web|last=Black|first=Ryan|date=January 12, 2020|title=‘Part of our fabric’ Manhattan, K-State will always be part of 'fabric' of Memphis AD Laird Veatch|url=https://themercury.com/k_state_sports/manhattan-k-state-will-always-be-part-of-fabric-of-memphis-ad-laird-veatch/article_54e69e6d-65f7-5465-9c4c-721584827a1b.html|access-date=December 13, 2024|website=The Mercury}} While in Manhattan, Veatch played baseball, basketball, football, and track.{{Cite web|last=Black|first=Ryan|date=January 12, 2020|title=‘Part of our fabric’ Manhattan, K-State will always be part of 'fabric' of Memphis AD Laird Veatch|url=https://themercury.com/k_state_sports/manhattan-k-state-will-always-be-part-of-fabric-of-memphis-ad-laird-veatch/article_54e69e6d-65f7-5465-9c4c-721584827a1b.html|access-date=December 13, 2024|website=The Mercury}} Veatch attended Kansas State University, where he played football and was a captain for the football team his senior year.{{Cite web|last=Murtaugh|first=Frank|date=January 15, 2020|title=Laird Veatch|url=https://memphismagazine.com/business/laird-veatch/|access-date=December 13, 2024|website=Memphis Magazine}}
Career
Veatch started his administrator career at the University of Texas, where he assisted with the development program and external affairs while earning his master's degree.{{Cite web|title=Laird Veatch|url=https://www.financialexecutives.org/Events/Event_Speaker_Bio.aspx?Speaker=78284387-4AF6-46DD-BC7B-B738585F4CB0|access-date=December 13, 2024|website=Financial Executives}} In 1997, Veatch began working at the University of Missouri, eventually as the assistant director of development.{{Cite web|last=McAndrew|first=Calum|date=April 23, 2024|title=5 things to know about new Missouri athletic director Laird Veatch|url=https://www.columbiatribune.com/story/sports/college/tiger-extra/2024/04/23/5-things-to-know-about-new-missouri-athletic-director-laird-veatch/73424549007/|access-date=December 14, 2024|website=Columbia Daily Tribune}} In his first stint at Missouri, Veatch managed the Tiger Scholarship Fund.{{Cite web|last=McAndrew|first=Calum|date=April 23, 2024|title=5 things to know about new Missouri athletic director Laird Veatch|url=https://www.columbiatribune.com/story/sports/college/tiger-extra/2024/04/23/5-things-to-know-about-new-missouri-athletic-director-laird-veatch/73424549007/|access-date=December 14, 2024|website=Columbia Daily Tribune}} After a one-year stint at Iowa State University, Veatch joined Learfield Sports in 2003.{{Cite web|title=Laird Veatch|url=https://www.financialexecutives.org/Events/Event_Speaker_Bio.aspx?Speaker=78284387-4AF6-46DD-BC7B-B738585F4CB0|access-date=December 13, 2024|website=Financial Executives}} Veatch started as general manager of Mizzou Sports Properties before becoming vice president for Learfield in Missouri from 2006 to 2010.{{Cite web|last=Hadusek|first=Jon|date=December 29, 2020|title=Paths to Success: Where Are They Now?|url=https://comomag.com/2020/12/29/paths-to-success-where-are-they-now/|access-date=December 14, 2024|website=Como Magazine}} Veatch rejoined the collegiate world in 2010 as an associate director for his alma mater, Kansas State.{{Cite web|last=Black|first=Ryan|date=January 12, 2020|title=‘Part of our fabric’ Manhattan, K-State will always be part of 'fabric' of Memphis AD Laird Veatch|url=https://themercury.com/k_state_sports/manhattan-k-state-will-always-be-part-of-fabric-of-memphis-ad-laird-veatch/article_54e69e6d-65f7-5465-9c4c-721584827a1b.html|access-date=December 13, 2024|website=The Mercury}} He later became deputy athletic director in 2015{{Cite web|date=July 21, 2015|title=2015 K-State Football Media Guide|url=https://issuu.com/k-statesports/docs/2015_k-state_football_media_guide/34|access-date=December 14, 2024|website=Issuu}} and interim athletic director in 2017 after the previous athletic director, John Currie, left for the University of Tennessee.{{Cite web|last=Corbitt|first=Ken|date=March 4, 2017|title=Laird Veatch honored to get dream job at K-State — even on interim basis|url=https://www.cjonline.com/story/sports/college/2017/03/04/laird-veatch-honored-get-dream-job-k-state-even-interim-basis/16553423007/|access-date=December 14, 2024|website=The Topeka Capital-Journal}} During his time at Kansas State, Veatch oversaw an $85 million renovation to the west side of Bill Snyder Family Football Stadium and the construction of a $60 million football training complex.{{Cite web|last=Popp|first=Scott|title=Construction Continues at Bill Snyder Family Stadium|url=https://law-co.com/2017/04/06/construction-continues-at-bill-snyder-family-stadium/|access-date=December 14, 2024|website=The Law Company}} In 2017, Veatch joined the University of Florida as an executive associate athletic director.{{Cite web|last=Corbitt|first=Ken|date=May 16, 2017|title=Laird Veatch leaving K-State for position at Florida|url=https://www.cjonline.com/story/sports/college/2017/05/16/laird-veatch-leaving-k-state-position-florida/16541744007/|access-date=December 14, 2024|website=The Topeka Capital-Journal}} While at Florida, Veatch oversaw renovations for the university's softball stadium, and the construction of both a new baseball stadium and an athletic facility for football.{{Cite web|last=Thompson|first=Edgar|date=August 9, 2019|title=UF AD Scott Stricklin loses right-hand man Laird Veatch to Memphis AD post|url=https://www.orlandosentinel.com/2019/08/09/uf-ad-scott-stricklin-loses-right-hand-man-laird-veatch-to-memphis-ad-post/|access-date=December 14, 2024|website=Orlando Sentinel}}
=Memphis=
In 2019, Veatch became the athletic director for the University of Memphis.{{Cite web|date=August 9, 2019|title=Memphis hires Florida’s Laird Veatch as athletic director|url=https://apnews.com/tn-state-wire-fl-state-wire-84cf5a4a02124d8e94f3db45c0636599|access-date=December 14, 2024|website=AP News}}{{Cite web|last=Barnes|first=Evan|date=August 12, 2019|title=Memphis athletic director Laird Veatch signs five-year contract at $500,000 per year|url=https://www.commercialappeal.com/story/sports/college/memphis-tigers/2019/08/12/university-of-memphis-tigers-laird-veatch-athletic-director/1966886001/|access-date=December 14, 2024|website=Memphis Commercial Appeal}} While at Memphis, Veatch hired Ryan Silverfield as head coach for the Memphis Tigers football team.{{Cite web|date=December 13, 2019|title=Memphis hires interim Ryan Silverfield as Tigers’ new coach|url=https://apnews.com/ap-top-25-college-football-poll-a51cabf3976753dacc8ec0776c26bed2|access-date=December 14, 2024|website=AP News}} Additionally, Veatch oversaw the beginning of a $200 million renovation for Simmons Bank Liberty Stadium, which is set to be completed in 2025.{{Cite web|last=Munz|first=Jason|date=August 25, 2021|title=Memphis AD Laird Veatch announces athletics facilities priorities for the next decade|url=https://www.commercialappeal.com/story/sports/college/memphis-tigers/2021/08/25/memphis-athletics-unveils-comprehensive-plan-vision-next-decade/5576032001/|access-date=December 14, 2024|website=Memphis Commercial Appeal}}{{Cite web|last=Giannotto|first=Mark|date=July 31, 2023|title=Here's what Memphis Tigers AD said about chances at Big 12, stadium funding, state of football team|url=https://www.commercialappeal.com/story/sports/columnists/mark-giannotto/2023/07/31/memphis-big-12-conference-realignment-colorado-laird-veatch-pac-12-ryan-silverfield/70473848007/|access-date=December 14, 2024|website=Memphis Commercial Appeal}} Veatch placed importance on securing NIL deals while at Memphis,{{Cite web|last=Yusef|first=Omar|date=March 17, 2024|title=U of M announces new hires to bolster NIL efforts; where university stands compared to rival AAC schools|url=https://www.bizjournals.com/memphis/news/2024/03/17/u-of-m-announces-new-hires-to-bolster-nil-efforts.html|access-date=December 14, 2024|website=Memphis Business Journal}} concerned about the possibilities of players leaving for wealthier programs.{{Cite web|last=Barnes|first=Evan|date=December 1, 2022|title=AD's email to boosters supports Ryan Silverfield, Memphis football but 'close is not good enough'|url=https://www.commercialappeal.com/story/sports/college/memphis-tigers/2022/12/01/memphis-ad-laird-veatch-football-coach-ryan-silverfield/69686700007/|access-date=December 14, 2024|website=Memphis Commercial Appeal}}{{Cite web|date=November 18, 2022|title=Memphis AD Laird Veatch asks boosters for more NIL money, warns teams could lose players|url=https://ecckersports.com/industry-insights/memphis-ad-laird-veatch-asks-boosters-for-more-nil-money-warns-teams-could-lose-players/|access-date=December 14, 2024|website=Eccker Sports}} One of the deals Veatch helped secure was a $25 million deal with FedEx.{{Cite web|date=April 19, 2024|title=FedEx pledges $25 million over 5 years in NIL program for University of Memphis athletes|url=https://apnews.com/article/memphis-fedex-nil-3b52330d524c7af07527cbbd050bf8bc|access-date=December 14, 2024|website=AP News}}{{Cite web|last=Randall|first=Robert|date=April 20, 2024|title=Memphis and FedEx Agree to Landmark NIL Partnership|url=https://www.dailyhelmsman.com/article/2024/04/zwbgjxnlqw7csnb|access-date=December 14, 2024|website=The Daily Helmsman}}
=Missouri=
In 2024, Veatch returned to the University of Missouri as athletic director.{{Cite web|last=Skretta|first=Dave|date=April 23, 2024|title=Missouri hires Memphis athletic director Laird Veatch for the same role with the Tigers|url=https://apnews.com/article/missouri-athletic-director-tigers-2e4c196ffb6ff085c54967bd01136afb|access-date=December 14, 2024|website=AP News}}{{Cite web|last=McAndrew|first=Calum|date=April 23, 2024|title=Laird Veatch officially named next athletic director at Missouri|url=https://www.columbiatribune.com/story/sports/college/tiger-extra/2024/04/23/laird-veatch-officially-named-next-athletic-director-at-missouri/73424336007/|access-date=December 14, 2024|website=Columbia Daily Tribune}} Veatch hired some of his colleagues at Memphis for positions at Missouri upon his arrival.{{Cite web|last=Munz|first=Jason|date=July 6, 2024|title=Three Memphis athletic department staffers to join Laird Veatch at Missouri|url=https://www.commercialappeal.com/story/sports/college/memphis-tigers/2024/07/06/memphis-athletics-michael-schroeder-missouri-laird-veatch/74317210007/|access-date=December 14, 2024|website=Memphis Commercial Appeal}} Veatch listed his goals at Missouri to be "boost revenue without limiting expenses" and to achieve a higher level of financial independence from the SEC along with a larger budget surplus.{{Cite web|last=Landwehr|first=Abigail|date=May 3, 2024|title=Mizzou sets 'clear fiscal goals' for new AD Veatch|url=https://www.sportsbusinessjournal.com/Articles/2024/05/03/university-of-missouri-mizzou-laird-veatch-fiscal-goals|access-date=December 14, 2024|website=Sports Business Journal}}{{Cite web|last=Dearmond|first=Gabe|date=November 1, 2024|title=Changes coming to Mizzou: One on one with Athletic Director Laird Veatch|url=https://247sports.com/college/missouri/longformarticle/athletic-director-laird-veatch-changes-coming-to-mizzou-238947091/|access-date=December 14, 2024|website=247 Sports}}
Personal life
Veatch received his bachelor's degree from Kansas State in 1995 in business administration and his master's degree from Texas in 1997 in sports administration.{{Cite web|title=Laird Veatch|url=https://www.financialexecutives.org/Events/Event_Speaker_Bio.aspx?Speaker=78284387-4AF6-46DD-BC7B-B738585F4CB0|access-date=December 13, 2024|website=Financial Executives}} Veatch is married to his wife, Brandy, and has four children: Jordyn, Taylor, Sydney, and Dru.{{Cite web|title=Laird Veatch|url=https://mutigers.com/staff-directory/laird-veatch/2367|access-date=December 14, 2024|website=Missouri Tigers}}
References
{{Reflist}}
{{Southeastern Conference athletic director navbox}}
{{Memphis Tigers athletic director navbox}}
{{Missouri Tigers athletic director navbox}}
{{DEFAULTSORT:Veatch, Laird}}
Category:Players of American football from Kansas
Category:Kansas State Wildcats football players
Category:Memphis Tigers athletic directors