Laron Profit

{{Infobox basketball biography

| name = Laron Profit

| image = Laron Profit.jpg

| image_size =

| caption = Profit with the Los Angeles Lakers in December 2005

| width =

| birth_date = {{birth date and age|1977|8|5}}

| birth_place = Charleston, South Carolina, U.S.

| height_ft = 6

| height_in = 5

| weight_lb = 204

| high_school = Caesar Rodney
(Camden, Delaware)

| college = Maryland (1995–1999)

| draft_year = 1999

| draft_round = 2

| draft_pick = 38

| draft_team = Orlando Magic

| career_start = 1999

| career_end = 2010

| career_number = 3, 7, 9

| career_position = Guard / small forward

| coach_start = 2012

| coach_end = 2016

| years1 = {{nbay|1999|start}}–{{nbay|2000|end}}

| team1 = Washington Wizards

| years2 = 2002

| team2 = Premiata Montegranaro

| years3 = 2003–2004

| team3 = Guangdong Southern Tigers

| years4 = {{nbay|2004|full=yes}}

| team4 = Washington Wizards

| years5 = {{nbay|2005|full=yes}}

| team5 = Los Angeles Lakers

| years6 = 2006–2007

| team6 = Efes Pilsen

| years7 = 2007

| team7 = Grises de Humacao

| years8 = 2008–2010

| team8 = Libertad de Sunchales

| cyears1 = {{nbay|2012|start}}–{{nbay|2015|end}}

| cteam1 = Orlando Magic (assistant)

| highlights =

Argentine League Finals MVP (2008)
Argentine League champion (2008)
CBA champion (2004)
3× Third-team All-ACC (1997–1999)

}}

Bronta Laron Profit (born August 5, 1977) is an American professional basketball coach and former professional basketball player.

Early life and college

Profit was born in Charleston, South Carolina. Because his stepfather James Truiett served in the United States Air Force, Profit lived in various Air Force bases as a child including Kirtland Air Force Base in Albuquerque, New Mexico, Howard Air Force Base in the Panama Canal Zone, Dover Air Force Base in Dover, Delaware.{{cite web|title=Laron Profit bio|url=http://www.nba.com/playerfile/laron_profit/bio.html|publisher=NBA|access-date=June 23, 2012|url-status=dead|archive-url=https://web.archive.org/web/20130516100828/http://www.nba.com/playerfile/laron_profit/bio.html|archive-date=May 16, 2013}}{{cite news|last=Murray|first=Ken|title=Profit takes out trash; Terp in transition: Emerging freshman retains flamboyance, but sheds menacing prep persona|url=https://www.baltimoresun.com/1996/03/13/profit-takes-out-trash-terp-in-transition-emerging-freshman-retains-flamboyance-but-sheds-menacing-prep-persona/|access-date=June 23, 2012|newspaper=Baltimore Sun|date=March 13, 1996}}{{cite news|last=Markus|first=Don|title=Aiming for consistency; Laron Profit: The sophomore guard makes game-winning shots one night and disappears the next, but Maryland is confident he'll straighten out his uneven play.|url=https://www.baltimoresun.com/1997/01/31/aiming-for-consistency-laron-profit-the-sophomore-guard-makes-game-winning-shots-one-night-and-disappears-the-next-but-maryland-is-confident-hell-straighten-out-his-uneven-play/|access-date=June 23, 2012|newspaper=Baltimore Sun|date=January 31, 1997}} In 1995, Profit graduated from Caesar Rodney High School in Camden, Delaware as an honor student who scored over 1000 on his first attempt at the SAT exam.

From 1995 to 1999, Profit attended the University of Maryland, College Park. With the Maryland Terrapins basketball team, Profit played as a small forward and earned all-conference all four seasons: Honorable Mention All-ACC as a freshman then for his other three seasons third-team All-ACC. In his junior year, Profit led the ACC in steals with 2.7 steals per game and led the Terrapins in scoring with 15.8 points per game. Profit was an honorable mention All-American as a junior.{{cite web|title=NBA Draft '99: Laron Profit|url=http://sportsillustrated.cnn.com/basketball/nba/1999/draft/draftboard/players/6.html|archive-url=https://web.archive.org/web/20010127003900/http://sportsillustrated.cnn.com/basketball/nba/1999/draft/draftboard/players/6.html|url-status=dead|archive-date=January 27, 2001|publisher=CNN/SI|access-date=June 23, 2012}} In his senior year, Profit averaged 12.6 points, 4.6 rebounds, and 2.3 assists per game.

Professional career

=First stint with Wizards (1999–2001)=

In the 1999 NBA draft, the Orlando Magic selected Profit in the second round as the 38th pick overall. Profit hoped to transition to a shooting guard professionally.{{cite news|last=Povtak|first=Tim|title=Magic Profit In Draft|url=https://www.orlandosentinel.com/1999/07/01/magic-profit-in-draft/|access-date=June 23, 2012|newspaper=Orlando Sentinel|date=July 1, 1999}} On September 22, 1999, the Magic traded Profit to the Washington Wizards for a second-round draft pick in the 2001 NBA draft.{{cite news|title=Magic Deal Profit To Wizards|url=https://www.orlandosentinel.com/1999/09/22/magic-deal-profit-to-wizards/|access-date=June 23, 2012|newspaper=Orlando Sentinel|date=September 23, 1999}}

In his rookie season ({{nbay|1999}}) with the Wizards, Profit played in 33 games, averaging 1.5 points and 6.8 minutes, and missed 21 games due to tendinitis in a knee. On April 18, 2000, Profit scored a season-high 10 points against the Boston Celtics. The following season, Profit played in 35 games and started the final 12 games of the regular season. Profit averaged 9.7 points, 5.8 assists, and 3.9 rebounds and scored a season-high 18 points twice. Against the Houston Rockets on March 31, 2001, Profit reached season highs in steals (7) and rebounds (8). On April 14 against the Chicago Bulls, Profit had his first double-double in his career from scoring 12 points and a season-high 14 assists.

The Wizards traded Profit to the Orlando Magic, the team that originally drafted Profit, for the draft rights to Brendan Haywood on August 1, 2001.{{cite news|title=Wizards Trade Profit For Rights to Haywood|url=https://www.nytimes.com/2001/08/02/sports/basketball-roundup-wizards-trade-profit-for-rights-to-haywood.html|newspaper=The New York Times|date=August 2, 2001|access-date=June 23, 2012}} The Magic waived Profit on October 15, and team general manager John Gabriel explained that releasing Profit was the cost of trading the first-round pick Haywood.{{cite news|title=Profit Gone From Magic|url=https://www.orlandosentinel.com/2001/10/16/profit-gone-from-magic/|access-date=June 23, 2012|newspaper=Orlando Sentinel|date=October 16, 2001}}

=First international stint (2002–2004)=

Profit would then play internationally from 2002 to 2004. Starting in January 2002, Profit played six games with Premiata Montegranaro of the Italian Lega Basket Serie A and averaged 13.7 points, 2.8 rebounds, 1.2 assists, and 2.2 steals.{{cite web|title=Laron Profit|url=http://www.mcicenter.com/wizards/profit-bio.pdf|publisher=Washington Wizards|year=2004|url-status=usurped|archive-url=https://web.archive.org/web/20041205110759/http://www.mcicenter.com/wizards/profit-bio.pdf|archive-date=December 5, 2004}} From January 2003 to 2004, Profit played with the Guangdong Southern Tigers of the Chinese Basketball Association (CBA). In his second season with the Southern Tigers, Profit averaged 5.1 points and 1.8 rebounds per game.{{cite web|title=Lakers Acquire Brown and Profit in Exchange For Butler and Atkins|url=http://www.nba.com/lakers/news/brown_trade_050802.html|publisher=Los Angeles Lakers|access-date=June 23, 2012|date=August 2, 2005}} The Guangdong Southern Tigers also won the CBA championship in 2004.{{cite news|last=Lee|first=Michael|title=Profit, B. Thomas Still on Hold|url=https://www.washingtonpost.com/wp-dyn/articles/A53179-2004Oct21.html|access-date=June 23, 2012|newspaper=The Washington Post|date=October 21, 2004}} During his stint abroad, Profit also attended training camp with the NBA's Milwaukee Bucks in October 2002 and participated with the Philadelphia 76ers in 2003 NBA Summer League.

=Second stint with Wizards (2004–2005)=

On October 1, 2004, Profit re-signed with the Washington Wizards as a free agent.{{cite web|title=Wizards add six free agents|url=http://www.nba.com/wizards/news/freeagents_041001.html|publisher=Washington Wizards|date=October 1, 2004|archive-url=https://web.archive.org/web/20080228010541/http://www.nba.com/wizards/news/freeagents_041001.html|archive-date=February 28, 2008}} Profit scored 11 points in the October 21 preseason 92–83 victory over the defending champion Detroit Pistons. Because he had to fill in roles for injured players and was a free agent who had not played an NBA game in over two years, Profit played longer than expected in that game. After cutting Billy Thomas, the Wizards awarded Profit the 15th and final team roster spot.{{cite news|last=Lee|first=Michael|title=Wizards Opt to Stick With Jeffries|url=https://www.washingtonpost.com/wp-dyn/articles/A12564-2004Oct30.html|access-date=June 23, 2012|newspaper=The Washington Post|date=October 31, 2004}}

Entering the {{nbay|2004|app=season}}, the Wizards had only eight available players for opening night, and four (including leading scorers Gilbert Arenas and Larry Hughes) were serving suspensions. Despite these shortcomings, the Wizards rallied from a 19-point deficit to defeat the Memphis Grizzlies 102–91 on the season opener of November 3, 2004. Profit led the Wizards in assists (with 6) and scored 11 points.{{cite news|last=Lee|first=Michael|title=Wizards Dazzle in Opener|url=https://www.washingtonpost.com/wp-dyn/articles/A23886-2004Nov3.html|access-date=June 23, 2012|newspaper=The Washington Post|date=November 4, 2004}} On March 5, 2005, Profit made the winning tip shot with 3.1 seconds left for the Wizards to defeat the Charlotte Bobcats 86–84. After All-Star forward Antawn Jamison left the game during the third quarter with a sore knee, Wizards coach Eddie Jordan kept Profit for the rest of the game.{{cite news|last=Lee|first=Michael|title=Profit's Late Tip Rescues Washington|url=https://www.washingtonpost.com/wp-dyn/articles/A10726-2005Mar5.html|access-date=June 23, 2012|newspaper=The Washington Post|date=March 6, 2005}} The Wizards made the NBA Playoffs in 2005 for the first time in eight seasons and had not won a playoff game since 1988.{{cite news|last=Merida|first=Kevin|title=Laron Profit, Ready To Answer When Opportunity Knocks|url=https://www.washingtonpost.com/ac2/wp-dyn/A28798-2005May1?language=printer|access-date=June 23, 2012|newspaper=Washington Post|date=May 1, 2005}} Ultimately, the number-one Eastern Conference team Miami Heat swept the Wizards in four games in the 2005 Eastern Conference Semifinals.{{cite web|title=Wade sets Heat scoring mark in clincher|url=http://espn.go.com/nba/recap?id=250514027|archive-url=https://web.archive.org/web/20160415142059/http://espn.go.com/nba/recap?id=250514027|url-status=dead|archive-date=April 15, 2016|agency=Associated Press|access-date=June 23, 2012|date=May 14, 2005}} Profit played in 42 games (including 4 starts) with Washington during the breakout 2004–05 season and averaged 3.2 points, 1.8 rebounds, and 0.9 assists.{{cite web|title=Laron Profit historical playerfile|url=http://www.nba.com/historical/playerfile/index.html?player=laron_profit|publisher=NBA|access-date=June 23, 2012}}

=Los Angeles Lakers (2005–2006)=

On August 2, 2005, the Washington Wizards traded Profit and Kwame Brown to the Los Angeles Lakers for Caron Butler and Chucky Atkins. Profit played in 25 games and started one game. In his one start, the November 20, 2005 loss to the Chicago Bulls, Profit played 18 minutes, scored two points off free throws, and made two defensive rebounds and one assist.{{cite web|title=Bulls hold off Lakers despite Kobe's 43|url=http://espn.go.com/nba/recap?gameId=251120013|archive-url=https://web.archive.org/web/20090107113913/http://espn.go.com/nba/recap?gameId=251120013|url-status=dead|archive-date=January 7, 2009|agency=Associated Press|access-date=June 23, 2012|date=November 20, 2005}} (Other non-scoring stats at [https://www.espn.com/nba/boxscore?gameId=251120013 Box score]) On December 21, 2005, Profit suffered a season-ending ruptured achilles tendon after substituting into a game for Kobe Bryant, who had just scored 62 points in 3 quarters against the Dallas Mavericks.{{cite news|title=Lakers' Profit Ruptures Achilles' Tendon|url=https://www.washingtonpost.com/wp-dyn/content/article/2005/12/21/AR2005122102241.html|access-date=June 23, 2012|newspaper=Washington Post|date=December 22, 2005}} The Lakers waived Profit on January 17, 2006, to make room for rookie Ronny Turiaf.{{cite news|last=Bresnahan|first=Mike|title=Relieved Turiaf Finally Signs Deal|url=https://www.latimes.com/archives/la-xpm-2006-jan-18-sp-lakerep18-story.html|newspaper=Los Angeles Times|date=January 18, 2006|access-date=June 23, 2012}}

=Second international stint (2006–2010)=

On December 12, 2006, Anadolu Efes S.K. of the Turkish Basketball League signed Profit to a one-month contract with a full-season option.{{cite web|title=Efes inks Laron Profit|url=http://www.euroleague.net/news/i/4976/180|publisher=Euroleague|access-date=June 23, 2012|date=December 12, 2006}} In seven games with Anadolu Efes, Profit averaged 3.1 points, 3.1 rebounds, and 1.3 assists.{{cite web|title=Laron Profit|url=http://www.draftexpress.com/profile/Laron-Profit-4000/stats/|publisher=DraftExpress|access-date=June 23, 2012}} Efes released Profit in mid-February 2007.{{cite web|title=Top 16, Week 1 Fantasy Challenge rundown|url=http://www.euroleague.net/news/i/8197/180/top-16-week-1-fantasy-challenge-rundown|publisher=Euroleague|access-date=June 23, 2012|date=February 14, 2007}}

Profit later joined the team Grises de Humacao, part of the Puerto Rican league BSN, wearing jersey #7. In his debut with Grises on April 25, 2007, Profit had 15 points, 8 rebounds, and 4 assists in the loss.{{cite web|title=Grises 90, Vaqueros 87|url=http://www.bsnpr.com/equipos/pogamestat.asp?r=BS27013|publisher=BSN|access-date=June 23, 2012}} He suffered a torn hamstring in early May 2007.{{cite web|title=Leones y Vaqueros buscan ganar su quinto partido al hilo|url=http://www.bsnpr.com/noticias/print_noticias.asp?r=3316|publisher=BSN|access-date=June 23, 2012|date=May 4, 2007|language=es|quote=Los Grises no contarán para este partido con su importado Laron Profit quien tiene un tirón de hamstring y estará fuera por varios días.}} However, Profit later returned in mid-month and scored 23 points in a 105–97 win over Cangrejeros de Santurce on May 14.{{cite web|title=Sigue la racha negativa de los Cangrejeros|url=http://www.bsnpr.com/noticias/print_noticias.asp?r=3350|publisher=BSN|access-date=June 23, 2012|date=May 14, 2007}} In a May 18 overtime loss, Profit scored 26.{{cite web|title=Caguas domina a los Capitanes; Victorias para Guayama y Mayagüez|url=http://bsnpr.com/noticias/detalles.asp?r=3363|publisher=BSN|access-date=June 23, 2012|date=May 18, 2007|language=es}} Grises waived Profit by the end of the month.{{cite web|title=Victorias para Humacao, Santurce, Guayama y Arecibo|url=http://www.bsnpr.com/noticias/print_noticias.asp?r=3393|publisher=BSN|access-date=June 23, 2012|date=May 25, 2007|language=es|quote=Los Grises jugaron sin sus dos importados Patrick Okafor y Laron Profit quienes fueron dejado libre.}} In the 2007 season, Profit played 10 games and averaged 18.5 points, 7.3 rebounds, and 2.4 assists.{{cite web|title=Caciques de Humacao: Estadísticas 2007|url=http://www.bsnpr.com/equipos/equipo.asp?e=4&serie=1&liga=1&anio=2007|publisher=BSN|access-date=June 23, 2012}}

Club Deportivo Libertad of the Argentine LNB signed Profit on February 7, 2008.{{cite web|last=D'Angelis|first=Lisandro|title=De último momento: se confirmó la llegada de Laron Profit|url=http://www.elecosunchales.com.ar/Sitio/AmpliarNoticia.aspx?i=1532|work=El Eco de Sunchales|access-date=June 23, 2012|date=February 7, 2008|url-status=dead|archive-url=https://archive.today/20121230141137/http://www.elecosunchales.com.ar/Sitio/AmpliarNoticia.aspx?i=1532|archive-date=December 30, 2012}} The team won the LNB championship in 2008.

Coaching career

Profit joined the Orlando Magic as an assistant coach on August 30, 2012.{{cite web|url=http://www.nba.com/magic/news/magic-complete-coaching-staff_083012|title=Magic Complete Coaching Staff|work=NBA.com|date=August 30, 2012|access-date=August 30, 2012}}

Hall of Fame

In 2016 Profit was inducted into the Delaware Sports Hall of Fame.{{Cite web|url=http://www.desports.org/inductees/2016/|title=Delaware Sports Museum and Hall of Fame in Wilmington, Delaware - 2016|date=February 26, 2024|archive-url=https://web.archive.org/web/20240226005748/http://www.desports.org/inductees/2016/ |archive-date=2024-02-26 }}