Latin Mafia
{{Short description|Mexican indie pop band}}
{{Use American English|date=July 2024}}{{Use mdy dates|date=July 2024}}
{{Infobox musical artist
| name = LATIN MAFIA
| background = group_or_band
| image =
| landscape = yes
| caption =
| origin = Mexico City, Mexico
| genre = {{flatlist|
}}
| years_active = 2021–present
| label = {{flatlist|
}}
| associated_acts =
| website =
| current_members =
- Milton de la Rosa
- Emilio de la Rosa
- Mike de la Rosa
}}
Latin Mafia is a Mexican indie pop band.{{cite web |last1=Villa |first1=Lucas |title=The Indie Pop Group Latin Mafia Are on Their Way to Going Global |url=https://www.popsugar.com/celebrity/mexican-urbano-group-latin-mafia-are-going-global-49255190 |website=Pop Sugar |date=September 8, 2023 |access-date=7 July 2024 |archive-date=July 7, 2024 |archive-url=https://web.archive.org/web/20240707013658/https://www.popsugar.com/celebrity/mexican-urbano-group-latin-mafia-are-going-global-49255190 |url-status=live }} The group consists of twin brothers Milton and Emilio de la Rosa on vocals, with their older brother Mike de la Rosa as the producer.{{cite web |last1=Garcia |first1=Thania |title=Latin Mafia Inks Record Deal With Rimas Entertainment, Teases 'Experimental' Debut Album (EXCLUSIVE) |url=https://variety.com/2024/music/news/latin-mafia-signs-with-rimas-entertainment-debut-album-1236059580/ |website=Variety Magazine |access-date=7 July 2024 |format=web |date=3 July 2024 |archive-date=July 7, 2024 |archive-url=https://web.archive.org/web/20240707013657/https://variety.com/2024/music/news/latin-mafia-signs-with-rimas-entertainment-debut-album-1236059580/ |url-status=live }} Their first single "Más Humano" was self-released in 2021. While their singles through the end of 2023 were produced independently, in July 2024, the group signed a record deal with Rimas Entertainment. Their debut album Todos Los Días Todo El Día was released on 25 October 2024.{{Cite news |last=Villa |first=Lucas |date=7 November 2024 |title=Latin Mafia Has a New LP, a Latin Grammy Nod, and a Tyler, the Creator Cosign. The Band Is Ready for More |url=https://www.rollingstone.com/music/music-latin/latin-mafia-interview-todos-los-dias-todo-el-dia-1235155412/ |access-date=2025-01-20 |work=Rolling Stone}}{{Cite news |last=Sacal |first=Andrea |date=January 9, 2025 |title=Latin Mafia Levels Up With Their COLORS Debut |url=https://hypebeast.com/2025/1/latin-mafia-colors-debut-exclusive-interview-feature |access-date=2025-01-20 |work=Hypebeast}}
Their biggest songs – "Julieta", "Sal Rosa", "Flores", "No Digas Nada" – have each surpassed over two million views on YouTube.{{Cite web |date=2023-06-28 |title=Conoce a Latín Mafia, uno de los grupos emergentes más importantes en la música latina |url=https://www.univision.com/musica/conoce-a-latin-mafia-uno-de-los-grupos-emergentes-mas-destacados-en-la-musica-latina |website=www.univision.com}}
Career
=2021–2022=
During the COVID-19 pandemic, the brothers first appeared on the scene using the social media app, TikTok. They posted videos consisting of Emilio and Mike sitting in their bedroom as they did when they were children pretending to be in front of a huge audience.{{Cite web|url=https://www.last.fm/music/Latin+mafia/+wiki|title=Latin mafia biography|website=Last.fm|access-date=July 7, 2024|archive-date=July 7, 2024|archive-url=https://web.archive.org/web/20240707013657/https://www.last.fm/music/Latin+mafia/+wiki|url-status=live}}{{cite web |last1=Lang |first1=Elizabeth |title=Latin Mafia |url=https://artrkl.com/blogs/artists/latin-mafia |website=Artrkl website |date=April 16, 2024 |access-date=7 July 2024 |archive-date=July 7, 2024 |archive-url=https://web.archive.org/web/20240707013659/https://artrkl.com/blogs/artists/latin-mafia |url-status=live }} When their account received positive views, they included their other sibling Milton to help them release their first single, "Ciudad de las Luces". Though they posted a song to their Facebook account following their slow rise of likes, and when the brothers quickly reached more than 50,000 views they realized that they had talent.{{cite web |author1= |title=Conoce a Latín Mafia, uno de los grupos emergentes más importantes en la música latina |url=https://www.univision.com/musica/conoce-a-latin-mafia-uno-de-los-grupos-emergentes-mas-destacados-en-la-musica-latina |url-status=live |archive-url=https://web.archive.org/web/20231110200757/https://www.univision.com/musica/conoce-a-latin-mafia-uno-de-los-grupos-emergentes-mas-destacados-en-la-musica-latina |archive-date=November 10, 2023 |access-date=8 July 2024 |website=Univision |language=es}} After, the release they updated their biography on TikTok to include "Three Brothers, two singers/one producer".{{Cite web|url=https://www.tiktok.com/@itslatinmafia?lang=en|title=TikTok - Make Your Day|access-date=July 7, 2024|archive-date=July 7, 2024|archive-url=https://web.archive.org/web/20240707013658/https://www.tiktok.com/@itslatinmafia?lang=en|url-status=live}}
Their next two singles "Más humano" and "Julieta" were released during the same year, both reaching positive responses, both becoming instant hits.{{Cite web|url=https://www.viberate.com/artist/latin-mafia/|title=LATIN MAFIA - Songs, Events and Music Stats | Viberate.com|website=www.viberate.com|access-date=July 7, 2024|archive-date=July 7, 2024|archive-url=https://web.archive.org/web/20240707013659/https://www.viberate.com/artist/latin-mafia/|url-status=live}} By the end of may 2022, they had sold more than 11,000 concert tickets in minutes, selling out the massive Olympic Velodrome in Mexico City.{{cite web |last1=Villa |first1=Lucas |title=The Indie Pop Group Latin Mafia Are on Their Way to Going Global |url=https://www.popsugar.com/celebrity/mexican-urbano-group-latin-mafia-are-going-global-49255190 |website=Pop Sugar |date=September 8, 2023 |access-date=8 July 2024 |archive-date=July 7, 2024 |archive-url=https://web.archive.org/web/20240707013658/https://www.popsugar.com/celebrity/mexican-urbano-group-latin-mafia-are-going-global-49255190 |url-status=live }}
=2023–present=
In April 2024 Latin Mafia made their American debut performing at Coachella,{{Cite web|url=https://www.yahoo.com/entertainment/latin-mafia-made-big-without-165109430.html|title=Latin Mafia Made It Big Without a Label or Album. Now They're Getting Ready to Play Coachella|date=April 14, 2024|website=Yahoo Entertainment|access-date=July 7, 2024|archive-date=July 7, 2024|archive-url=https://web.archive.org/web/20240707013659/https://www.yahoo.com/entertainment/latin-mafia-made-big-without-165109430.html|url-status=live}} raising their profile as one of "Mexico's top acts without a label or an album".{{cite web |last1=Katz |first1=Brian |title=Latin Mafia made it big without a label or an album. Now they're getting ready to play Coachella |url=https://musicindustry.news/latin-mafia-made-it-big-without-a-label-or-an-album-now-theyre-getting-ready-to-play-coachella/ |website=Music Industry News |date=April 14, 2024 |access-date=8 July 2024}} In addition, they were scheduled to perform at music festivals including Lollapalooza Argentina, Lollapalooza Chile, Colombia's Estéreo Picnic, and Mexico's Tecate Pa’l Norte.{{Cite web|url=https://www.spin.com/2024/01/artists-to-watch-in-2024/|title=14 Artists to Watch in 2024 - SPIN|access-date=July 7, 2024|archive-date=July 7, 2024|archive-url=https://web.archive.org/web/20240707013658/https://www.spin.com/2024/01/artists-to-watch-in-2024/|url-status=live}} According to Music Metrics Vault, as of July 8, 2024, the group had reached nearly 874 million plays, an almost 150 million increase from the previous month.{{Cite web|url=https://www.musicmetricsvault.com/artists/latin-mafia/6XTGKOV9jceQ6f67lnhpbF|title=LATIN MAFIA - monthly listeners and total stream count|website=www.musicmetricsvault.com}}
Music style
Latin Mafia's music has been described as a reggaetón, R&B, trap, and house hybrid.{{Cite web|url=https://www.popsugar.com/celebrity/mexican-urbano-group-latin-mafia-are-going-global-49255190|title=The Indie Pop Group Latin Mafia Are on Their Way to Going Global|first=Lucas|last=Villa|date=September 8, 2023|website=Popsugar|access-date=July 7, 2024|archive-date=July 7, 2024|archive-url=https://web.archive.org/web/20240707013658/https://www.popsugar.com/celebrity/mexican-urbano-group-latin-mafia-are-going-global-49255190|url-status=live}} In an interview Emilio stated "We are always exploring new music".{{Cite web|url=https://musicindustry.news/latin-mafia-made-it-big-without-a-label-or-an-album-now-theyre-getting-ready-to-play-coachella/|title=Latin Mafia made it big without a label or an album. Now they're getting ready to play Coachella|date=April 14, 2024|access-date=July 8, 2024|archive-date=July 9, 2024|archive-url=https://web.archive.org/web/20240709002644/https://musicindustry.news/latin-mafia-made-it-big-without-a-label-or-an-album-now-theyre-getting-ready-to-play-coachella/|url-status=live}}
Discography
- Todos los días todo el día (2024)
Awards and nominations
| class="wikitable" |
| Year
! Award ! Category ! Nominee ! Result |
|---|
| rowspan="2"|2024
| Best New Artist | Latin Mafia | {{nom}} |
| Lo Nuestro Awards
| Best Latin Fusion Song | "Siento que merezco más" | {{won}} |
=Listicles=
| class="wikitable sortable plainrowheaders"
|+Name of publisher, name of listicle, year(s) listed, and placement result |
| scope="col" | Publisher
! scope="col" | Listicle ! scope="col" | Year(s) ! scope="col" | Result ! scope="col" class="unsortable" | {{Abbr|Ref.|Reference(s)}} |
|---|
| Billboard
|The Best Latin Albums of 2024 | 2024 |11th (Todos los días todo el día) |
| Rolling Stone
| The 50 Best Latin Albums of 2024 | 2024 | 3rd (Todos los días todo el día) |