Lattice Engines
{{Infobox company
|name = Lattice Engines, Inc.
|type=Private
|location_city=San Mateo, CA
|foundation=June 2006
|fate= Acquired by Dun & Bradstreet
|successor=Dun & Bradstreet
|homepage={{URL|http://www.lattice-engines.com/}}
|key_people = Shashi Upadhyay, CEO and cofounder
|industry = Internet Marketing |
|products = Predictive Lead Scoring, salesPRISM, playmaker, marketing and sales applications
}}Lattice Engines was a technology provider that delivered predictive marketing and sales cloud applications to business-to-business (B2B) companies.{{Cite web|url=https://www.wsj.com/articles/BL-CIOB-1283|title=How Dell Predicts Which Customers Are Most Likely to Buy|first=Rachael|last=KingReporter|date=December 5, 2012|via=www.wsj.com}} The company was privately held and backed by NEA and Sequoia Capital. It was headquartered in San Mateo, CA and has offices in Austin, Boston, New York and Beijing.{{cite news |title=Lattice Engines Gets New Cash, Sees Big Data Gains Ahead |first= David|last=Zielenziger |url= http://www.ibtimes.com/lattice-engines-gets-new-cash-sees-big-data-gains-ahead-904146|newspaper= International Business Times|date=November 28, 2012 |accessdate=March 6, 2013}}{{cite news |title= Big Data News|first=Gil |last=Press |url=https://www.forbes.com/sites/gilpress/2012/11/24/big-data-news-of-the-week-sexy-and-social-data-scientists/ |newspaper= Forbes|date= November 24, 2012|accessdate=March 6, 2013}}
History
The company was founded by Shashi Upadhyay, Kent McCormick and Andrew Schwartz in 2006.{{cite news |title= Big Data helps sales people find the best potential prospects|first= Rachael|last= King|url= http://mobile.blogs.wsj.com/cio/2012/11/27/big-data-that-helps-sales-people-find-the-best-potential-customers/|newspaper= Wall Street Journal|date= November 27, 2012|accessdate=March 6, 2013}} As of 2013, Upadhyay served as the company's CEO, McCormick served as the president and Schwartz served as the chief architect.
In 2013, it expanded its suite of predictive applications to marketing with Lattice Predictive Lead Scoring.{{cite news |title= Lattice Engines Announces Predictive Lead Scoring|first= Sarah|last= Sluis|url= http://www.destinationcrm.com/Articles/CRM-News/Daily-News/Lattice-Engines-Announces-Predictive-Lead-Scoring-92762.aspx|date= October 22, 2014|accessdate=January 13, 2014}}
In 2019, Lattice Engines was acquired by Dun & Bradstreet.{{cite news |title= Dun & Bradstreet Enters Into Agreement to Acquire Lattice Engines To Become Leading Customer Data Platform Provider|url= https://www.prnewswire.com/news-releases/dun--bradstreet-enters-into-agreement-to-acquire-lattice-engines-to-become-leading-customer-data-platform-provider-300867218.html|date= June 13, 2019|accessdate=November 17, 2020}}
Software
Lattice offers a suite of predictive, cloud applications for marketing and sales that are powered by the Lattice Data Cloud. The applications analyze data and deliver real-time reports with specific data to its users.{{cite news |title= Bigger is better: Lattice Engines gets big money for big data for big sales |first=Rebecca |last=Grant |url= https://venturebeat.com/2012/11/26/bigger-is-better-lattice-engines-gets-big-money-for-big-data-for-big-sales/|newspaper= VentureBeat |date=November 26, 2012 |accessdate=January 13, 2014}}
Lattice offers a big data analytics platform which provides users with intelligent sales targeting, combining internal and external date with proprietary data the company has collected; talking points; and highly specific sales campaigns known as plays, according to ZDNet's Paul Greenberg.{{cite news |title= CRM Watchlist 2013 Winners: Three Kings - Sales, Process, Analytics |first=Paul |last=Greenberg |url= https://www.zdnet.com/article/crm-watchlist-2013-winners-three-kings-sales-process-analytics/|newspaper= ZDNet |date=February 28, 2013 |access-date=March 6, 2013}}
Lattice has more than 65,000 active sales and marketing professionals using its product from companies including Dell, HP and Microsoft.{{cite web| url=https://techcrunch.com/2012/11/22/lattice-engines-raises-20m-for-predictive-analytics-platform-to-increase-sales/| title=Lattice Funding|publisher=TechCrunch| date=2012-11-29 |accessdate=2013-02-14}} In April 2013, Lattice was named a "Cool Vendor" by Gartner, in its report on CRM and sales technology.{{cite web| url=http://www.sacbee.com/2013/05/07/5401107/lattice-engines-named-cool-vendor.html| title=Lattice Engines Named "Cool Vendor" By Leading Analyst Firm| publisher=Sacramento Bee| date=2013-05-07| accessdate=2013-05-07}}{{Dead link|date=February 2020 |bot=InternetArchiveBot |fix-attempted=yes }}