Lauf Cycling
{{Infobox company
| name = Lauf Cycles
| logo =
| type = Private Limited Company
| industry = Bicycles
| foundation = {{start date and age|December 2010}}
| location = Reykjavík, Iceland
| founders = Benedikt Skulasson,
Gudberg Bjornsson
| products = Bicycles, bicycle forks, handlebars
| revenue =
| parent =
| homepage = {{URL|https://www.laufcycles.com}}
| slogan =
}}
Lauf Cycles is an Icelandic bicycle brand based in Reykjavík. They specialise in gravel bikes.
The Lauf Forks idea was born over a cold bike-ride aprés beer in a cramped basement apartment in Reykjavík around Christmas-time 2010. Avid mountain biker and engineer Benedikt Skulason, at the time working as an R&D engineer for a high-end composite prosthetic feet company, pitched his idea of a super-light revolutionary bicycle suspension fork to his good friend and industrial designer Gudberg Bjornsson.
They are most commonly known for their invention of the Lauf Spring: a pivotless trailing link fork.{{Cite web|url=https://www.laufcycling.com/product/lauf-grit|title=Lauf Grit - Outline of Lauf Spring Design|website=laufcycling.com|access-date=2020-04-21}} A set of glass fiber{{Cite web|url=https://epic-cycles.co.uk/introducing-lauf|title=Introducing Lauf|website=epic-cycles.co.uk|access-date=2020-04-21}} springs are attached between the wheel set and the forks of a bike.{{Cite web|url=https://www.bikeradar.com/reviews/components/forks/suspension-forks/lauf-grit-fork-review/|title=Lauf Grit fork review|website=bikeradar.com|access-date=2020-04-21}} Manufacturing is done in Iceland, with subsidiary dealers found in both Europe and the United States.
The company gained media attention when Canadian Cyclo-cross National Champion,{{Cite web|url=https://www.cyclingcanada.ca/event/2018-shimano-canadian-cyclocross-championships-ptbo-cx-uci-c2/|title='cyclingcanada.ca' - 2018 Shimano Canadian Cyclocross Championships & PTBO CX UCI C2|website=cyclingcanada.ca|access-date=2020-04-21}} Michael Van Den Ham{{Cite web|url=https://www.cxmagazine.com/gravel-bike-lauf-true-grit-michael-van-den-ham-2018-dk200|title=Pro Bike: Michael Van den Ham's 2018 DK 200 Lauf True Grit Gravel Bike|last=Schuster|first=Zachary|date=2018-07-18|website=cxmagazine.com|access-date=2020-04-21}} used Lauf bikes for his successful competition wins in 2018.{{Cite web|url=https://www.cxmagazine.com/michael-van-den-ham-winning-canadian-nationals-2017-sherbrooke-interview|title=Interview: Michael van den Ham on Winning 2017 Canadian Nationals|last=Schuster|first=Zachary|date=2017-11-02|website=cxmagazine.com|access-date=2020-04-21}}
In 2023, Lauf launched the Úthald (meaning "endurance" in Icelandic), marking their first foray into the road bike market.{{Cite web |title=Why Lauf has launched a road bike – and the thinking behind it |url=https://www.bikeradar.com/advertising-feature/lauf-uthald-development-story |access-date=2024-05-17 |website=bikeradar.com}}
File:Lauf_pivotless,_trailing_link_bicycle_suspension_fork.jpg
