Laura Guido-Clark
{{Short description|American designer}}
{{Multiple issues|
{{COI|date=November 2019}}
{{Notability|Biographies|date=November 2019}}
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Laura Guido-Clark is an American designer of color, material and texture of consumer products. She has been dubbed an 'Experience Consultant' reflecting her interest and study of human reactions to the look and feel of new products.{{Cite web |url=http://www.beoriginalamericas.com/the-originals-laura-guido-clark/ |title=The Originals: Laura Guido-Clark | be Original |access-date=2017-06-15 |archive-date=2018-10-08 |archive-url=https://web.archive.org/web/20181008061501/http://www.beoriginalamericas.com/the-originals-laura-guido-clark/ |url-status=dead }} At NeoCon 2017 she launched a color methodology called Love Good Color. Her approach integrates scientific and aesthetic theories so that emotion and the senses can be considered by designers when using color.{{Cite web |url=http://www.iida.org/content.cfm/neocon-2017 |title=NeoCon 2017 : Event Calendar : IIDA |access-date=2017-06-17 |archive-date=2017-06-06 |archive-url=https://web.archive.org/web/20170606053825/http://www.iida.org/content.cfm/neocon-2017 |url-status=dead }}
Guido-Clark is a native of Dearborn, Michigan, United States. She attended Wayne State University, Detroit.{{cite web|author=Allie Weiss |url=http://www.interiordesign.net/articles/13338-10-questions-with-laura-guido-clark |title=10 Questions With... Laura Guido-Clark |website=Interiordesign.net |date=2017-06-05 |accessdate=2017-06-14}} As a child she was inspired by Green Eggs and Ham by Dr. Seuss and The Wizard of Oz {{cite web|url=http://projectcolorcorps.org/about-us/our-founder/ |title=Our Founder |website=Projectcolorcorps.org |date= |accessdate=2017-06-14}} leading her to choose design over medicine as her major.{{cite web|url=http://www.hellerbooks.com/pdfs/print_dialogue_laura_guido_clark.pdf |title=In Living Color : Color consultant Laura Guido-Clark shares her insight on color's psychological and emotional impact and why she likes to think of color as a living thing. |website=Hellerbooks.com |accessdate=2017-06-14}}
She founded the non-profit Project Color Corps with the aim of "optical optimism" in urban neighborhood schools through paint and pattern.http://www.projectcolorcorps.org/about-us/our-mission/}{{Dead link|date=February 2020 |bot=InternetArchiveBot |fix-attempted=yes }}{{Cite web|url=https://www.theatlantic.com/entertainment/archive/2012/05/giving-a-school-a-makeover-let-kids-pick-the-color-palette/257296/|title = Giving a School a Makeover? Let Kids Pick the Color Palette|website = The Atlantic|date = 17 May 2012}}
In 2011, under a Fast Company heading called Masters of Design, she was asked to contribute to a panel piece on American Design. The panel included Roger Martin of The University of Toronto, Thomas Lockwood of The Design Management Institute {{cite web|url=http://www.ico-d.org/connect/index/post/696.php |title=Thomas Lockwood Appointed As New President Of The Design Management Institute (Dmi) |publisher=ico-D |date=2006-02-10 |accessdate=2017-06-14}} and Mickey McManus of Maya Design amongst others.{{cite web|url=https://www.fastcompany.com/1778663/straight-talk-american-design |title=Straight Talk On American Design |website=Fastcompany.com |date=2011-09-14 |accessdate=2017-06-14}}
In 2014, the IIDA Northern California Chapter awarded her with their Leadership Award of Excellence.
{{cite web|url=http://iida.skipsolabs.com/en/team/judges |title=Interior Design Competition: IIDA |website=Iida.skipsolabs.com |date= |accessdate=2017-06-14}} Alongside Laurie Pressman of Pantone and Kat Holmes of Microsoft she was a member of the interview panel for the documentary 'Color in Sight'. The film explored the impact of color in the design and success of a product {{cite web|url=https://www.imdb.com/title/tt5198178/|title=Color in Sight (2016)|website=IMDb.com|date=2 April 2016|accessdate=2017-06-14}}{{cite web|author= |url=https://vimeo.com/183072132 |title=Color In Sight: A Documentary on the Details of Color in Design by TEALEAVES on Vimeo |website=Vimeo.com |date=2016-09-16 |accessdate=2017-06-14}}
Portfolio
Guido-Clark has contributed to the design of products for Herman Miller, HP, Samsung and Toyota. She has designed textiles and patterns for HBF, Pallas, Carnegie, Ultrafabrics, FLOR and Uncommon.{{cite web|url=https://www.fastcompany.com/1321798/introducing-guest-blogger-laura-guido-clark-creating-beauty-thats-skin-deep |title=Introducing Guest Blogger Laura Guido-Clark: Creating Beauty That's Skin-Deep |website=Fastcompany.com |date=2009-08-03 |accessdate=2017-06-14}}
She consults closely with Herman Miller as their Creative Director of Materials.{{cite web|author=Laura Guido-Clark |url=http://www.hermanmiller.com/why/color-play.html |title=Color Play |publisher=Herman Miller |date= |accessdate=2017-06-14}}
Philanthropy
In 2011 Guido-Clark founded the non-profit Project Color Corps. The charity aims to inspire local, urban communities to feel and be more positive through the power of color and pattern on community buildings such as schools. The charity teaches children and community members about color and pattern enabling and inviting them to be co-designers of their space. Professional designers and contractors are then engaged to work alongside volunteers to implement the community vision.{{cite web|url=http://www.projectcolorcorps.org/about-us/our-mission/ |title=Our Mission — Project Color Corps |website=Projectcolorcorps.org |date= |accessdate=2017-06-14}}
Project Color Corps contributions to the community include the following:{{cite web|url=http://www.projectcolorcorps.org/projects |title=Project 1: E.C. Reems Academy in Oakland, CA |website=Projectcolorcorps.org |date= |accessdate=2017-06-14}}
- E.C. Reems Academy, Oakland CA {{Cite web|url=http://modernkiddo.com/project-color-corp/|title=Making a Difference with Color :: Project Color Corp! | Modern Kiddo}}
- Wo-Chieve Academy, Oakland CA
- Para Los Ninos School, Los Angeles CA {{Cite web |url=http://www.wolcottai.com/project-color-corps/ |title=Project Color Corps | Wolcott Architecture | Interiors |access-date=2017-06-15 |archive-date=2015-08-28 |archive-url=https://web.archive.org/web/20150828033735/http://www.wolcottai.com/project-color-corps/ |url-status=dead }}
- Cambridge Elementary, Concord CA {{Cite web|url=http://www.interiordesign.net/articles/11120-greater-good/|title = Gensler Staffers Give Back Through gServe}}
- Willie Mays Boys and Girls Club, San Francisco CA {{Cite web |url=http://iidanc.org/willie-mays-boys-girls-club-painting-complete/ |title=Willie Mays Boys & Girls Club - Painting Complete! - International Interior Design Association |access-date=2017-06-15 |archive-date=2016-12-30 |archive-url=https://web.archive.org/web/20161230075812/http://iidanc.org/willie-mays-boys-girls-club-painting-complete/ |url-status=dead }}
Writing and interviews
As a guest blogger Guido-Clark has written a number of articles on color and design for Fast Company. In her Dreaming in Technicolor blog she writes about the impact of color on our everyday lives and the design process. Her blog list includes:
- Why Color is Not a Cure-All {{cite web|url=https://www.fastcompany.com/1324255/why-colors-not-cure-all |title=Why Color's Not a Cure-All |website=Fastcompany.com |date=2009-08-05 |accessdate=2017-06-14}}
- Focus Groups: It's Like Saying the F-Word to Creatives {{cite web|url=https://www.fastcompany.com/1325528/focus-groups-its-saying-f-word-creatives |title=Focus Groups: It's Like Saying the F-Word to Creatives |website=Fastcompany.com |date=2009-08-06 |accessdate=2017-06-14}}
- Envisioning a Brighter Future: A ColorCorps for American Cities {{cite web|url=https://www.fastcompany.com/1324055/envisioning-brighter-future-colorcorps-americas-cities |title=Envisioning a Brighter Future: A ColorCorps for America's Cities |website=Fastcompany.com |date=2009-08-04 |accessdate=2017-06-14}}
For over a decade she has been interviewed extensively on design, her role and her philosophy of color. In a 2005 SFGate interview she discussed her college years and her views on the emotional importance of color in our everyday lives.{{cite web|url=http://www.sfgate.com/homeandgarden/article/AT-HOME-WITH-LAURA-GUIDO-CLARK-Product-skin-2660618.php |title=AT HOME WITH LAURA GUIDO-CLARK / Product 'skin' expert plays it neutral while selling color |publisher=SFGate |date=2005-06-22 |accessdate=2017-06-14}}
The New York Times has covered Guido-Clark twice. In 2006 she considered the design of the bed in an article entitled The Bed, Remade.{{cite news|author=PENELOPE GREEN |url=https://www.nytimes.com/2006/04/27/garden/27bed.html |title=The Bed, Remade |newspaper=The New York Times |date=2006-04-27 |accessdate=2017-06-14}} In 2009 she appeared in an article entitled Boundless Cheer covering her on a shopping trip to Manhattan.{{cite news|author=TIM McKEOUGH |url=https://www.nytimes.com/2009/11/26/garden/26shop.html |title=Holiday Décor That's Basic and Natural, and Practical, Too |newspaper=The New York Times |date=2009-11-20 |accessdate=2017-06-14}}
Guido-Clark discussed some of her favourite fellow designers such as Magnus Anesund, Vibe Harsloef, and Tanya Aguiñiga in a Design Milk article in 2010.{{cite web|url=http://design-milk.com/friday-five-with-laura-guido-clark/ |title=Friday Five with Laura Guido-Clark |publisher=Design Milk |date=2014-06-20 |accessdate=2017-06-14}}
In an interview given to Design Applause in 2011 she expanded on how she arrived at "Experience Consultant' to describe the work performed by her and her colleagues in Laura Guido-Clark Design. She also compared American and Japanese design processes and values.{{cite web|url=http://designapplause.com/editors-pick/featured/interview-with-experience-consultant-laura-guido-clark/18343/ |title=interview with experience consultant laura guido-clark. cusp 2011. – DesignApplause |website=Designapplause.com |date=2011-09-26 |accessdate=2017-06-14}}
In June 2017, she was interviewed by the magazine Interior Design The piece covered her design inspiration, her childhood in Michigan, her philosophy of color and her current work including Love Good Color - her new design methodology.{{cite web|author=Allie Weiss |url=http://www.interiordesign.net/articles/13338-10-questions-with-laura-guido-clark/ |title=10 Questions With... Laura Guido-Clark |website=Interiordesign.net |date=2017-06-05 |accessdate=2017-06-14}}
Video
= Presentations =
- Design for Change {{cite AV media| url-status = live| archive-url = https://ghostarchive.org/varchive/youtube/20211208/rKZxxxd0E1Q| archive-date = 2021-12-08| url = https://www.youtube.com/watch?v=rKZxxxd0E1Q&t=190s| title = Keynote - Design for Change - Laura Guido Clark | website=YouTube}}{{cbignore}}
- CUSP 2011 Archived at [https://ghostarchive.org/varchive/youtube/20211208/C94zzVYvTWE Ghostarchive]{{cbignore}} and the [https://web.archive.org/web/20140624105118/http://www.youtube.com/watch?v=C94zzVYvTWE Wayback Machine]{{cbignore}}: {{cite AV media| url = https://www.youtube.com/watch?v=C94zzVYvTWE&t=267s| title = Cusp 2011 / Laura Guido-Clark | website=YouTube}}{{cbignore}}
= Featured =
- Color in Sight: A Documentary on the Details of Color in Design Archived at [https://ghostarchive.org/varchive/youtube/20211208/IhmoFo3cGDQ Ghostarchive]{{cbignore}} and the [https://web.archive.org/web/20200301143624/https://www.youtube.com/watch?v=IhmoFo3cGDQ Wayback Machine]{{cbignore}}: {{cite AV media| url = https://www.youtube.com/watch?v=IhmoFo3cGDQ&t=6s| title = Color In Sight I A Documentary on the Details of Color in Design by TEALEAVES | website=YouTube}}{{cbignore}}
- Laura Guido-Clark, Designer Profile {{cite AV media| url-status = live| archive-url = https://ghostarchive.org/varchive/youtube/20211208/n1aLRhmr6xM| archive-date = 2021-12-08| url = https://www.youtube.com/watch?v=n1aLRhmr6xM| title = Laura Guido-Clark - Designer Profile | website=YouTube}}{{cbignore}}
- The Imagineered Workspace {{cite AV media| url-status = live| archive-url = https://ghostarchive.org/varchive/youtube/20211208/zVHiCwhuGho| archive-date = 2021-12-08| url = https://www.youtube.com/watch?v=zVHiCwhuGho&t=74s| title = The Imagineered Workspace: Laura Guido-Clark | website=YouTube}}{{cbignore}}
- The Entwined Collection
- The Aeron Chair {{cite AV media| url-status = live| archive-url = https://ghostarchive.org/varchive/youtube/20211208/USkUx38Jdw4| archive-date = 2021-12-08| url = https://www.youtube.com/watch?v=USkUx38Jdw4| title = ハーマンミラー アーロンチェア リマスタード Don Chadwick, Laura Guido Clark | website=YouTube}}{{cbignore}}
References
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