Laura Lang

Lang was raised in Warwick, Rhode Island.{{cite web|last=Johnson |first=Grant |url=http://directmag.com/online/marketing_getting_personal_3/ |title=Direct Magazine, "What makes you tick?" |publisher=Directmag.com |date=October 15, 2006 |accessdate=January 17, 2012}} She graduated from Tufts University and received an MBA in finance from the Wharton School of the University of Pennsylvania. She began her career on the client side, in product and brand management at the Quaker Oats Co., Bristol-Myers and Pfizer Pharmaceutical Co. She then spent time as senior vice president/group manager at Yankelovich Clancy Shulman. After that, she served as president at Marketing Corp. of America, where she did strategic consulting for clients in the retail, electronics and information, entertainment, travel, and gaming industries.{{cite web |url=http://gordon.tufts.edu/entLeader/studentAlumniProfiles/Lang.asp |title=Tufts University, "Alumni Profile" |publisher=Gordon.tufts.edu |accessdate=January 17, 2012 |archive-url=https://web.archive.org/web/20120217150212/http://gordon.tufts.edu/entLeader/studentAlumniProfiles/Lang.asp |archive-date=February 17, 2012 |url-status=dead }}

In 1999, she joined Digitas and ran the company's New York office for several years. She became CEO of Digitas North America in 2004 and then global CEO in 2008.{{cite web |url=http://promomagazine.com/interactivemarketing/lang_digitas_digital_publicis_0626/ |title=Promo "Lang to Head Digitas, Kenny to Lead Digital for Publicis" |publisher=Promomagazine.com |date=June 26, 2008 |accessdate=January 17, 2012 |archive-url=https://web.archive.org/web/20110715123837/http://promomagazine.com/interactivemarketing/lang_digitas_digital_publicis_0626/ |archive-date=July 15, 2011 |url-status=dead }} Under Lang's leadership, Digitas doubled its new-business revenue in 2008 and expanded relationships with some of its key clients.{{cite web |url=http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090720/FREE/907179958/1193/whoswho-agencies |title=BtoB Magazine, "Who's Who in 2009" |publisher=Btobonline.com |date=July 20, 2009 |accessdate=January 17, 2012 |archive-url=https://web.archive.org/web/20120319021843/http://www.btobonline.com/apps/pbcs.dll/article?AID=%2F20090720%2FFREE%2F907179958%2F1193%2Fwhoswho-agencies |archive-date=March 19, 2012 |url-status=dead }}

In 2007, Advertising Age named Lang one of its "Women to Watch".{{cite web|url=http://adage.com/womentowatch07/article?article_id=116963 |title=Advertising Age, "Women to Watch 2007" |publisher=Adage.com |date=June 1, 2007 |accessdate=January 17, 2012}} Lang also made BtoB Magazine's "Who's Who" list in 2006,{{cite web|url=http://www.allbusiness.com/marketing-advertising/marketing-techniques/12876125-1.html |title=All Business, "BtoB Magazine's 'Who's Who in 2006'" |publisher=Allbusiness.com |date=July 10, 2006 |accessdate=January 17, 2012}} 2007,{{cite web|url=http://goliath.ecnext.com/coms2/gi_0198-438825/WHO-S-WHO-in-B.html |title=Goliath, "BtoB Magazine's 'Who's Who in 2007'" |publisher=Goliath.ecnext.com |accessdate=January 17, 2012}} and 2009. She currently sits on the advisory board of the Tufts University Entrepreneurial Leadership Program, the Board of Directors for Benchmark Electronics,[http://resources.bnet.com/topic/benchmark+electronics+inc..html BNET, "Benchmark Electronics"] {{webarchive|url=https://web.archive.org/web/20091217060222/http://resources.bnet.com/topic/benchmark%2Belectronics%2Binc..html |date=December 17, 2009 }} and the Board of Directors for Nutrisystem.{{cite web|url=http://seekingalpha.com/article/202612-nutrisystem-inc-q1-2010-earnings-call-transcript?page=3 |title=Seeking Alpha, "Nutrisystem Inc. Q1 2010 Earnings Call Transcript" |work=SeekingAlpha |date=May 3, 2010 |publisher=Seekingalpha.com |accessdate=January 17, 2012}} She also co-chairs “The One Hundred,” a committee dedicated to raising awareness and funds for the Massachusetts General Hospital Cancer Center.{{cite web|url=http://www.massgeneralmag.org/honrs-the-one-hundred/ |title=Massachusetts General Hospital, "MGH Cancer Center Honors The One Hundred" |publisher=Massgeneralmag.org |date=August 6, 2010 |accessdate=January 17, 2012}}

In 2012, Forbes named Lang one of the top 20 most influential businesswomen in the world.{{Cite web|url=https://www.forbes.com/sites/jennagoudreau/2012/08/22/worlds-most-powerful-women-in-business-indra-nooyi-sheryl-sandberg-meg-whitman/|title=The World's Most Powerful Women In Business 2012|last=Goudreau|first=Jenna|website=Forbes|language=en|access-date=2019-11-21}}

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• [https://web.archive.org/web/20090925152159/http://video.forbes.com/fvn/cmo/ceo-laura-lang Forbes Video Network: 2009 Interview with Laura Lang, Part I]

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Category:Living people

Category:American advertising executives

Category:American women chief executives

Category:Tufts University alumni

Category:Wharton School alumni

Category:Year of birth missing (living people)

Category:21st-century American women