Laura Mercier Cosmetics
{{Infobox company
| name = Laura Mercier Cosmetics
| logo = File:Laura_Mercier_Brand_Logo_2018_JPG.jpg
| type = Subsidiary
| traded_as =
| foundation = 1996
| divisions =
| subsid =
| parent = Orveon Global Ltd
| founder = Laura Mercier
| key_people = Diane H. Kim, President
| industry = Personal care
| products = Cosmetics and skin care
| homepage = [http://www.lauramercier.com/ lauramercier.com]
| dissolved =
| footnotes =
}}
Laura Mercier Cosmetics is a French and American cosmetics and skin care line that was founded in 1996 by celebrity makeup artist Laura Mercier.{{Cite news|url=https://www.chron.com/life/article/A-list-clientele-keep-Laura-Mercier-atop-of-1669434.php|title=A-list clientele keep Laura Mercier atop of makeup industry|date=2006-11-30|work=Houston Chronicle|access-date=2018-09-28}}
Founder
Mercier teamed up with Janet Gurwitch in 1996 to launch the cosmetics line. Laura Mercier remains active in the brand, deeply involved in the product development and creative direction of the brand.
Products
From the outset, Laura Mercier Cosmetic's goal was to offer "high-quality, natural-looking makeup products for all skin tones and types", according to the Wall Street Journal.{{cite news |title=Laura Mercier: A Natural Beauty |author=Tina Gaudoin |url=https://www.wsj.com/articles/SB10000872396390443404004577581191211066230 |newspaper=The Wall Street Journal |date=August 17, 2012 |access-date=September 13, 2012}} The brand became known for its focus on products to create what it calls the "flawless face",{{cite news|url=https://www.theguardian.com/fashion/fashion-blog/2011/oct/10/brief-history-laura-mercier|title=A brief history of Laura Mercier|author=Anna Chesters|date=October 10, 2011|newspaper=The Guardian|access-date=September 13, 2012}}{{cite news |title=Beautiful Lives: Laura Mercier |author=Staff writer |author-link=Staff writer |url=http://www.style.com/beauty/beautifullives/062912_Laura_Mercier/slideshow?loop=0&iphoto=6&play=false&cnt=9 |newspaper=Style.com |date=June 29, 2012 |access-date=September 13, 2012}} a concept derived from Mercier's reputation for promoting naturalistic makeup. In 2012, it became the official cosmetics brand of the second season of Project Runway All Stars.{{cite news |title=Laura Mercier: 'It's beautiful to think that you can help women to feel more confident' |author=Rebecca Gonsalves |url=https://www.independent.co.uk/life-style/fashion/features/laura-mercier-its-beautiful-to-think-that-you-can-help-women-to-feel-more-confident-8101187.html |work=The Independent |date=September 3, 2012 |access-date=September 13, 2012}}
References
{{Reflist}}
External links
- [http://www.lauramercier.com/store/home.jsp, Laura Mercier Cosmetics]