Lauren Flaherty

{{Short description|Business woman}}

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{{Notability|Bio|date=August 2021}}

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|name = Lauren Flaherty

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|alma_mater = Syracuse University

|employer = CA Technologies

|occupation = Chief Marketing Officer

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|title = Chief marketing officer and executive vice president, CA Technologies.

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|successor = Incumbent

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|website = www.ca.com

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Lauren Flaherty was the chief marketing officer and executive vice president of CA Technologies,{{cite web|url=https://www.reuters.com/article/pressRelease/idUS148084+28-Jan-2009+BW20090128|archive-url=https://web.archive.org/web/20090322165254/http://www.reuters.com/article/pressRelease/idUS148084+28-Jan-2009+BW20090128|url-status=dead|archive-date=March 22, 2009|title=Juniper Networks Appoints Lauren Flaherty as Executive Vice President and Chief Marketing Officer|date=Jan 28, 2009|publisher=Reuters.com|accessdate=2009-03-05}} an enterprise software firm.

She joined CA in August 2013, after two consecutive CMO roles with Juniper Networks and Nortel Networks and a 25-year marketing career at IBM. In addition to her role at CA, Flaherty serves on the board of directors for Xactly Corporation.

Prior to joining CA, Flaherty served as CMO of Juniper Networks. At Nortel, Flaherty was responsible for all marketing and built the first fully integrated marketing operating model, aligning corporate, product and regional marketing to unified execution, financial management and results reporting.{{citation needed|date=December 2017}}

Flaherty’s career in IBM marketing spanned 25 years. She held senior executive roles in IBM Corporate Marketing, Software and Systems Business Units and Latin America, and was a member of the IBM CEO Senior Leadership Team. Flaherty was the lead for all IBM global brand and advertising programs in the mid-1990s.{{citation needed|date=December 2017}}

Early life and education

Flaherty holds a bachelor's degree from Syracuse University, New York.{{cite web|url=http://www2.nortel.com/go/news_detail.jsp?cat_id=-8055&locale=en-US&oid=100199094|title=Lauren Flaherty Named Nortel's Chief Marketing Officer|date=April 17, 2006|publisher=NORTEL.com|accessdate=2009-03-05|url-status=dead|archiveurl=https://web.archive.org/web/20060427140755/http://www2.nortel.com/go/news_detail.jsp?cat_id=-8055&oid=100199094&locale=en-US|archivedate=April 27, 2006}} She is married, has two children and lives in New York City.

References