Laurence Moskowitz
{{Short description|Entrepreneur known to broadcast public relations}}
Laurence Moskowitz is a communications executive and entrepreneur best known for his contributions to broadcast public relations.
Moskowitz founded Medialink Worldwide, considered to be one of the largest contributors to the development of the video news release, a public relations information distribution technique.{{cite web|author= |url=http://www.prweek.com/article/102124/feature-pr-century---events-earlier-century-provided-primordial-stew-gave-birth-rise-pr-robert-gray-turns-back-pages-time-began|title=The PR century - Events earlier this century provided the primordial stew that gave birth to the rise of PR.
|publisher=PR Week |date=2015-12-10 |accessdate=2015-10-12}} For his work at Medialink, Moskowitz was listed as one of the “Top 10 Most Influential PR people in the 20th Century” by PRWeek magazine.{{cite web|author= |url=http://lumentus.com/pr-week-top-10/|title=PR Week Top 10 most influential people|publisher=PR Week |date= |accessdate=2015-10-12}}
He is the co-founder and current CEO of Lumentus, a strategic communications and digital reputation management firm based in New York.{{cite web|url=http://lumentus.com/leadership/ |title=Company Leadership |publisher=Lumentus |date= |accessdate=2015-09-26}}
Early life and education
Born in Philadelphia,{{cite web|url=http://www.prweek.com/article/171071/profile-laurence-moskowitz-medialink-worldwide---moskowitz-outlines-vision-medialink |title=Profile: Laurence Moskowitz, Medialink Worldwide - Moskowitz outlines vision for Medialink |publisher=PR Week |date=2003-02-21 |accessdate=2015-09-26}} Moskowitz obtained a Bachelor of Arts in journalism from Pennsylvania State University.{{cite web|url=http://news.psu.edu/story/339533/2015/01/05/influential-pr-executive-set-lecture-multi-day-campus-visit |title=Influential PR executive set for lecture, multi-day campus visit | Penn State University |publisher=News.psu.edu |date=2015-01-05 |accessdate=2015-09-26}}
Career
Upon graduation, Moskowitz joined United Press International, where he worked as a reporter and editor. In 1976, he founded Mediawire,{{cite web|author= |url=https://www.bloomberg.com/research/stocks/private/person.asp?personId=357015&privcapId=262974020 |title=Laurence Moskowitz: Executive Profile & Biography - Businessweek |publisher=Bloomberg.com |date= |accessdate=2015-09-26}} a regional press release distribution newswire in Pennsylvania. He sold the company to United Business Media of the United Kingdom in 1984 and became a vice president at its subsidiary, PR Newswire.{{cite web|url=http://www.nasdaq.com/markets/ipos/filing.ashx?filingid=339617 |title=MEDIALINK WORLDWIDE INC (Form: 424B1, Received: 01/30/1997 00:00:00) |publisher=Nasdaq.com |date= |accessdate=2015-09-26}}
In 1986, he founded Medialink Worldwide, which quickly became the world’s leading broadcast public relations provider. He guided the company through its initial public offering in 1997, led by Dean Witter. As chairman, president and CEO, PR Week said that Moskowitz is “widely credited with having founded the discipline as we know it.”
Medialink, based in New York, had 7 offices in United States, its European headquarters in London, and 22 affiliated companies in Europe, Asia, the Middle East and South Africa. Many Fortune 100 companies were clients, including General Motors, IBM, Johnson & Johnson, Sony and Pfizer.
Lumentus, which Moskowitz co-founded in 2009, also established Lumentus Social in 2013, which provides a platform for businesses and franchisees to distribute curated content to help businesses maintain their social media pages.{{cite web|url=http://www.narreach.com/content/lumentus-social |title=Lumentus Social | REach®: Accelerating Real Estate |publisher=Narreach.com |date= |accessdate=2015-09-26}} In 2019, Moskowitz announced the launch of Lumentus Lightbox, a search analytics tool for professional communicators.{{Cite web|url=https://lumentus.com/mistakes-damn-mistakes-and-statistics-what-mark-twain-might-say-about-search/|title=Mistakes, Damn Mistakes and Statistics: What Mark Twain Might Say About Search|last=Moskowitz|first=Laurence|date=June 24, 2019|website=Lumentus|language=en-US|archive-url=|archive-date=|access-date=February 10, 2020}}{{Cite web|last=|first=|date=|title=Lumentus Lightbox {{!}} Laurence Moskowitz, Chief Executive Officer|url=https://lightboxsearch.com/leadership/laurence-moskowitz/|archive-url=|archive-date=|access-date=February 10, 2020|website=Lumentus Lightbox|language=en-US}}
Moskowitz has been a co-board chair of the National Theatre of the Deaf since 2003.{{cite web|url=http://www.guidestar.org/ViewPdf.aspx?PdfSource=0&ein=06-1051786|title=GuideStar Report Generated For: NATIONAL THEATRE OF THE DEAF INC|publisher=Guidestar.org|accessdate=2015-09-26}}
References
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Category:American chief executives
Category:Donald P. Bellisario College of Communications alumni