Lavender (magazine)

{{Short description|American magazine}}

{{Use mdy dates|date=March 2025}}

{{Infobox magazine

| title = Lavender

| logo = Lavender Magazine's Logo.png

| image_file = Lavender-magazine.jpg

| image_caption = March 2008 cover

| Deputy editor =

| frequency = Biweekly

| category = Free Gay periodical

| company = Lavender Media, Inc.

| founded = 1995

| firstdate = June 9, 1995

| lastdate =

| circulation = 33,100 = 17,500 (print), 15,600 (Newsstand installs)

| language = English

| country = United States

| based = Minneapolis, Minnesota

| website = http://www.lavendermagazine.com

| issn =

}}

Lavender is an American biweekly print and online magazine, part of Lavender Media, Inc., published in Minneapolis, Minnesota, for the LGBTQ+ community. It is distributed free of charge in the Twin Cities of Minneapolis and St. Paul and in some other cities throughout Minnesota and western Wisconsin.

History

Founded in 1995 by George Holdgrafer and Stephen Rocheford, Lavender's mission is "to appeal to the greatest number of Minnesota LGBTQ+ readers, and direct them to [their] advertisers."{{Cite web |last=Hewetson |first=Dick |title=History of the Gay Movement in Minnesota and the Role of the Minnesota Civil Liberties Union |url=https://www.qlibrary.org/wordpress/wp-content/uploads/2014/04/MN_Gay_Movement_MCLU.pdf |archive-url=https://web.archive.org/web/20190915164038/https://www.qlibrary.org/wordpress/wp-content/uploads/2014/04/MN_Gay_Movement_MCLU.pdf |archive-date=15 September 2019 |access-date=18 June 2016 |website=Quatrefoil Library |page=29}} Lavender published its 500th issue in June 2014.{{Citation needed|date=July 2023}}

In 2017, Stephen Rocheford, CEO of Lavender, publicly voiced criticism of the exclusion of police officers from the 2017 Twin Cities Pride festival parade.{{Cite news |date=21 June 2017 |title=Twin Cities Pride to Limit Police Participation in Parade After Yanez Verdict |url=http://www.fox9.com/news/262945079-story |archive-url=https://web.archive.org/web/20180217202834/http://www.fox9.com/news/pride-to-limit-police-participation-in-parade-after-castile-verdict |archive-date=17 February 2018 |access-date=11 July 2020 |work=KMSP News |language=en-US}}

Controversies

In 2016, after the Pulse nightclub shooting in Orlando, Florida, Lavender editors wrote an article accused of anti-Muslim bias. The opposition to the articles organized a Change.org petition aimed at Stephen Rocheford for singling out Islam as a source of violence.{{Citation needed|date=July 2023}}

Awards

In 2016, Lavender was named Magazine of the Year by the Minnesota Magazine & Publishing Association (MMPA).{{Cite web |title=Magazine of the Year |url=http://www.mmpa.net/awards/magazine-of-the-year.html |archive-url=https://web.archive.org/web/20170724085046/http://www.mmpa.net/awards/magazine-of-the-year.html |archive-date=24 July 2017 |access-date=1 July 2017 |website=Minnesota Magazine & Publishing Association}} It has also received more than 100 MMPA awards in the categories of overall excellence, best digital media, best internet site, best director, best single cover, best feature article, best regular column, best single topic, best how-to article, best use of visuals, best redesign, best media kit, and best editor's or publisher's editorial.{{Citation needed|date=July 2023}}

References

{{reflist|30em}}